Values, Vision and Mission statements feb 2016

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Values, Vision, Mission and LeaderStatements of the World’s Top Brands

February 2016


Values, Vision and Mission Statements

• Tech(Google, DeepMind, Facebook, HP, Dell, IBM, Intel, Apple, Microsoft, Cisco, Oracle, Samsung)

• Automotive(Toyota, BMW, Daimler, Honda, Ford)

• Industrial(GE)

• Retail(Amazon, Walmart, Gilette, American Express)

• Fashion(Chanel, LVMH, Nike)

• Entertainment(Walt Disney)

• Food and Drink(McDonald’s, Coca Cola, PepsiCo, Dunkin’ Donuts)


Tech


Google

Google’s mission is to organizethe world’s information and make

it universally accessible and useful.


DeepMind

1. Solve Intelligence2. Use it to solve everything else


Facebook

Facebook’s mission is to givepeople the power to share and makethe world more open and connected.


Hewlett Packard

Our vision is to create technology that makes life better for

everyone, everywhere — every person, every organization,

and every community around the globe. This motivates us

— inspires us — to do what we do. To make what we make.

To invent, and to reinvent. To engineer experiences that

amaze. We won’t stop pushing ahead, because you won’t

stop pushing ahead. You’re reinventing how you work.

How you play. How you live.

With our technology, you’ll reinvent your world.


Dell

Delivering technology solutions that enable

people everywhere to grow and thrive.


IBM

• Dedication to every client’s success

• Innovation that matters – for our

company and for the world

• Trust and personal responsibility in all

relationships


Intel

Through computing innovations, we push

the boundaries of smart and connected

technology to make amazing experiences

possible for every person on earth.


Apple (Tim Cook)We believe that we are on the face of the earth to make great products

and that’s not changing. We are constantly focusing on innovating. We

believe in the simple not the complex. We believe that we need to own and

control the primary technologies behind the products that we make, and

participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects, so that we can really

focus on the few that are truly important and meaningful to us. We believe

in deep collaboration and cross-pollination of our groups, which allow us

to innovate in a way that others cannot. And frankly, we don’t settle

for anything less than excellence in every group in the company, and

we have the self- honesty to admit when we’re wrong and the courage

to change. And I think regardless of who is in what job those values

are so embedded in this company that Apple will do extremely well.


Microsoft

At Microsoft, our mission is to enable

people and businesses throughout

the world to realize their full potential.


Cisco (Mission)

Shape the future of the Internet by

creating unprecedented value and

opportunity for our customers, employees,

investors, and ecosystem partners.


Cisco (Vision)

Changing the way we

work, live, play and learn.


Oracle

Today’s IT environments have become so complex that in most

enterprises the biggest chunk of IT budget is spent just keeping the

lights on. The average company spends about three-quarters of its IT

budget on integration, maintenance, and routine tasks.

That leaves only 25 percent to invest in innovation.

At Oracle, we want to help you shift that spending balance. We

help you simplify your IT environment so that you can free up

money, time, and resources to invest in innovation. We do this

by providing a comprehensive and fully integrated stack of

cloud applications, platform services, and engineered systems.


Samsung

Inspire the world. Create the future.


Automotive


Toyota

Toyota will lead the way to the future of mobility,

enriching lives around the world with the safest and

most responsible ways of moving people.

Through our commitment to quality, constant

innovation and respect for the planet, we aim to exceed

expectations and be rewarded with a smile.

We will meet our challenging goals by engaging the

talent and passion of people, who believe there is

always a better way.


BMW

The BMW group is the world’s leading

provider of premium products and

premium services for individual mobility.


Daimler

As the inventor of the automobile, we believe

it is our mission and our duty to shape the future

of mobility in a safe and sustainable manner –

with trendsetting technologies, outstanding

products and made-to-measure services.


Honda

Maintaining a global viewpoint, we are

dedicated to supplying products of the

highest quality, yet at a reasonable price

for worldwide customer satisfaction.


Honda(philosophy)

Providing joys to the world through new

challenges and the realization of dreams


Ford

People working together as a lean, global

enterprise to make people’s lives better

through automotive and mobility leadership.


Industrial


GE

GE’s mission is to invent

the next industrial era, to build,

move, power and cure the world.


Retail


Amazon

We seek to be Earth’s most

customer-centric company for four

primary customer sets: consumers,

sellers, enterprises, and content creators.


Walmart

To give more people access to

a better life, one individual,

family and community at a time.


Gilette

To help men look, feel

and be their best every day.


American Express

We have a mission to be the

world’s most respected service brand.


Fashion


Chanel

To be the Ultimate House of Luxury, defining

style and creating desire, now and forever.


LVMH

The mission of the LVMH group is to

represent the most refined qualities of Western

‘Art de Vivre’ around the world. LVMH must

continue to be synonymous with both elegance

and creativity. Our products, and the cultural

values they embody, blend tradition and

innovation, and kindle dream and fantasy.


Nike

Bring inspiration and innovation

to every athlete* in the world.

*If you have a body, you are an athlete.


Entertainment


Walt Disney

The mission of The Walt Disney Company is

to be one of the world’s leading producers and

providers of entertainment and information.


Food and Drink


McDonald’s

McDonald’s brand mission is to be our

customers’ favorite place and way to eat.

Our worldwide operations are aligned around

a global strategy called the Plan to Win, which

centers on an exceptional customer experience –

People, Products, Place, Price and Promotion.

We are committed to continuously improving our

operations and enhancing our customers’ experience.


Coca Cola

• To refresh the world in mind, body and spirit.

• To inspire moments of optimism and happiness

through our brands and actions.

• To create value and make a difference.


PepsiCo

As one of the largest food and beverage companies

in the world, our mission is to provide consumers around

the world with delicious, affordable, convenient and

complementary foods and beverages from wholesome

breakfasts to healthy and fun daytime snacks and

beverages to evening treats. We are committed to

investing in our people, our company and the

communities where we operate to help position

the company for long-term, sustainable growth.


Dunkin’ Donuts

Dunkin’ Donuts will strive to be the

dominant retailer of high quality donuts, bakery

products and beverages in each metropolitan

market in which we choose to compete.

Leadership & Management

Values, Vision and Mission statements feb 2016