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20k Subscribers1 Handle, 6 Blades, 3 Lotions | Balms | Gels
Only available online
135 positive reviews on reviews.co.ukNational Press (Telegraph & Shortlist)
Blogging Community
Hold on: Something is Missing is here!
> Absence of Brand Message> Lacks Omni-Channel maturity
> Alpha male on decline | Beta male on the rise (Shortlist, Telegraph 2015)> Influencers within the market – Females | Lifestyle Reviews | Grooming
Blogs | Beta WOM> Weak Direct | Quirky and Fancy Indirect Competition
Lone Wolf Larry
Age: 30-35
Social Class AB
Salary: £35-40K
Needs: Loves a barber shop shave he can produce at home
Uses: LinkedIn, Instagram and Facebook
Family man Frank
Age: 45-50
Social Class AB
Salary: £60-85K
Needs: Alone Time to shave; enjoys the moment
Uses: LinkedIn, Facebook
Surgeon Steve
Age: 60-75
Social Class AB
Salary: 85K +
Needs: Shaving is a ritual for him
Uses: Facebook
Feel Amazing | Conversational | Subtly Dominating | Introvert yet Inspiring | Sophisticated | Premium but Accessible……
Picture Stories | Intelligent Comparison (Content) | Bright Humour | Movie Quotes | Chemical Reactions | Life Hacks | Smart Technology | Innovation to
Zero | Smart is the new Green | Magic Tricks
Criteria: Beta Role | Exposure Capabilities | Organising Idea | Time Relevance
> Paid • Facebook Advertising• Instagram Advertising• YouTube Advertising• PPC• Outdoor Advertisement (TFL)
> Owned• CRM to own Database• Brand Partner Promotion• Cornerstone Social Media Coverage
> Earned• Male Lifestyle Bloggers• Female Influencers• Beta male to Beta male