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With e-commerce boom in India, now organizations are also selling expensive jewelleries on their portals. Buying gold through an online platform is a new experience altogether. One should be aware about all the aspects of shopping gold online, read this deck and keep yourself informed
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5 FACTORS TO KEEP IN MIND WHILE BUYING
GOLD JEWELRY ONLINE
People throughout the world have great passion for Gold Jewelry. Be it in any form, pendant, ring, earrings, chain, watches or any other
accessory, they just love to wear Gold.
Gold is such a beautiful metal that goes well with any kind of attire and suits every occasion. Apart from being an
elegant metal, it is also known to be a best form
of security.
As this is the best investment of life, you need to keep certain things in mind
always when buying Gold online.
Do a good homework before you start.
So, here are a few tips that will help you in shopping!
1. Jeweler
It is important to shop from a recognised jeweler who sells certified products.
Gold is an investment and you need to know the brand before investing. It is like building a lifetime relationship with the dealer, who is reliable and genuine.
Jeweler
2. Certified Products
Do check for certification/ trademark signs on the jewelry. It should be genuine and quality hallmark certified product.
There are many online shopping sites which may not give certified products, do make sure you shop from the right one.
Usually these marks include BIS Logo, Hallmark centre code, year of making, and jeweler Identification mark.
Certified Products
3. Return Policy
The site should allow return of products, if you are not happy with the same.
Do check the exchange value and return policy before shopping.
Return Policy
4. Purity
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The purity of Gold usually measured in karat (K).
The purest form of gold is extremely soft for making jewelry. This is why it is combined with various other metals like copper, nickel, silver and zinc for giving good strength.
24K is the purest form of Gold. 18K is known to have 75% Gold content and 14K is known to have 58.3% Gold content.
Apart from the karat markings, trademarks or hallmarks engraved on the inside of jewelry also represent purity.
Purity
5. Color
Gold has many variations so do check on the color before buying.
Apart from the usual yellow Gold found in the market, you can also shop find rose Gold (gold mixed with copper) and white Gold (gold mixed with white metals like palladium or silver).
You can also get a diverse pattern by combining Gold with other color metals.
Color
Happy and Safe Shopping!