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12 months ago, two young men were hired as sales reps at competing software companies. They were very much alike. Both were educated, both were personable and both were filled with ambitious dreams to make money. Recently, these men reunited at a tech conference. They were still very much alike. But there was one difference. One of the men sold $25,000 worth of software. While the other sold $150,000. Well, the difference was not due to lack of effort on the lesser's part. But rather, one was taught how to write emails that sell.
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How to Write Emails that Sell
Remind yourself why!emails are important for you
Where my sales strategy comes from
• Selling local & long-distance telecommunications services for MLM program
• Selling $25M+ companies to investors and other larger companies at investment bank
• Selling 3 different products in three different industries at three different failed startups
• Selling legal software to massive companies that get sued a lot
Write Emails that Sell!6 Specific Strategies to Write Effective Sales Emails
Know your email objective
• You want to schedule something – a call, a demo, in person, conference call
• You want to gather information – fill out survey, status of deal, meeting participants
• You want to drive traffic to website – product announcement, recent news, signups, users
Make your email address personal
• Use your real name – personal = Ian Adams, [email protected] – generic = Sales, [email protected]
• Consider perception of email format – small/startup = [email protected] – big/enterprise = [email protected]
Your subject line should tell not sell
• eDiscovery and predictive coding
• Allstate discovery tools
• Call with Jill Hamilton
• Is predictive coding right for you?
• Most Accurate Predictive Coding
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telling selling vs.
Subject line samples for you
1. [COMPANYNAME] Sales & Marketing Newsletter 2. Eye on the [COMPANYNAME] Update (Oct 31 - Nov 4) 3. [COMPANYNAME] Staff Shirts & Photos
Source: h*p://mailchimp.com/resources/research/email-‐marke5ng-‐subject-‐line-‐comparison/#sec5on_observa5ons
1. Last Minute Gift - We Have The Answer 2. Halloween - Shop Early & Save 10% 3. Give a Gift Certificate this Holiday
Best Open Rates (60%-‐87%)
Worst Open Rates (1%-‐14%)
Focus on the recipient in the email
• Who is this?
• How do I know you?
• What do you want from me?
• How do I benefit?
• …then what do I need to do?
Always write a call to action at the end
• Ask a question – Can we find a good time to chat next week? – Is there a better number to reach you on? – What are the other participants names and emails?
• Suggest an action – Let me know the best date and time that works for you. – Get your copy of the whitepaper by clicking here. – [continue reading here…]
Keep your signature simple
In order of importance, include:
• Your name • Your title (in some cases, do not use)
• Your phone number • Your email address • Your website • Your social media profile
Bad sales email example
Good sales email example
Conclusion to write emails that sell
• Know your objective • Make your email address personal
• Write subject lines that tell, not sell • Focus on the recipient in the email
• Always write a call to action at the end • Keep your signature simple
Now go out and write emails that SELL!
![How to Write Emails People WANT to Respond to [Sales Template]](https://img.pdfslide.net/doc/110x75/53e9ac3a8d7f7289708b4eaf/how-to-write-emails-people-want-to-respond-to-sales-template.jpg)
