Getting Creative with Social MediaJoanne McGonagleParis Permenter

Paris Permenter

Introduction: Before Pet Writing

Previous specialty: travel writing

Guidebook writing

Promotion through traditional media: TV, radio, book signings

2008 brought change!

Change in direction meant: Need to define just what this new

business would be in terms of audience, product, and promotion.

Need to built a profitable site quickly. Need to reach brand representatives

from our rural home. Need to reach a large audience…but on

a very tight budget.

The answer = social media

Joanne McGonagle

& Gracey

Once upon a time….• An unplanned adoption

changed two lives

• We were redirected to follow a different path

And so it began…During nights of insomnia worrying about frozen food the story of The Tiniest Tiger unfolded.

From Freezer to Field

From Hunting Trophies to Hunting Snares

From MBA to ZoologistBig Cats and Save the Frogs!

Build a Platform!

Social Media Platform

Expand your platform.Use multiple accounts

Twitter @dogtipper @cattipper @HollywoodDogs @EventBarkers @parisandjohn

Pinterest Pinterest.com/parisandjohn

Grow Grow your accounts as a weekly task.

Cross-promote your accounts.

Present a common brand for your accounts through the account names as well as logos, colors, descriptions.

Learn new tricks

Growing importance of good photos in social media Pinterest has brought new emphasis on

good photography in social media. Use tools to improve your social media

photos: Instagram Instaphoto for Blackberry Touch up your photos with online tools like

PicMonkey before uploading to your social media accounts

Gracey Wins! Bissell MVP Photo Contest

Winning Photo Cover Girl

Stand Out in a Crowd

Create a Signature Cause Company Product Event

#centexfires RTd calls for help

& offers of assistance, lost and found animals, etc.

Collected tweets in one central place on our blog for non-Twitter users

Promoted the link to that central help page

Lion Guardians Project Maasai Warriors

saving Kenya’s lions outside protected areas.

Promote & Sustain Coexistence between People & Wildlife

Tell the story and generate revenue to sponsor guardians.

Event Barkers Partnered with Carrie

Boyko of All Things Dog Blog to form company specializing in social media solutions for pet businesses.

One of our largest events has been #RedCarpetCat to promote the launch of The Tiniest Tiger Hipster Bag.

Triple T Studios Creating Fashion

with a Passion. Our goal is to

support global community based conservation programs.

Create Products and Promote via your Blog

Give press a reason to write about you through development of a product.

Monetize your blog by using it to support your own products.

B o o k s

We leveraged the industry we already knew -- book publishing – as well as my educational background in Economics.

Upcoming books include coloring book featuring rescue, dog treat cookbook

The Tiniest Tiger Handbags & Accessories

Combine Your Efforts!Event Barkers & Red Carpet Cat Event

Red Carpet Cat Event

Use Your Imagination• Create a Story

• Be Silly or Be Serious

• Don’t Worry

• Be Yourself!

Voice & Instinct Listen to your own

voice

Rely on your instinct

Define what makes you unique

Embrace & Be Bold! Pick Your Passion

Learn & Share

Speak Your Mind

Your Unique POV

Follow Your Heart

Speak from your heart and others will listen.