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© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
PIPPA BAILEY
BERLIN, 5 SEPTEMBER 2017
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
GLOBALLY CONNECTED
LOCALLY ISOLATED
3Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
believe people across the world
TWO THIRDS
OF THE POPULATION
have more things in common than
things that make them different GTS 2017. % of people who agree that people across the world have more things in common that things that make them different.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
4Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
ONLY
ONE FIFTH
GTS 2017. % of people who agree that they feel more/less of a connection with people in their neighbourhood than they did 10 years ago
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
of the population feel more of a connection
with people in their neighbourhood
than they did 10 years ago
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
THE OPTIMISM DIVIDE
6Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
%
markets
Emerging
%
markets
Established
% agree that globalisation is good for their countryGTS 2017. % of people who agree that globalisation is good for their country Base: 18,180
adults across 23 countries, online, 12th Sep – 11th Oct 2016
7Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
MOST PEOPLE ARE PESSIMISTIC ABOUT THE FUTURE
But this is
particularly the
case in Western
nations such as
Britain, France
and Spain
GTS 2017. Looking ahead to the next 12 months, are you optimistic or pessimistic about the following…
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
8Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
WESTERNERS LACK FULFILMENT
GTS 2017. % who agree that fulfilment in life is achieving a prominent position in your career, % who agree they measure success by the things they own.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
FROM JOBS OR POSSESSIONS
Whereas Brazilians, Indians
and Mexicans say fulfilment
comes from a prominent
position at work…
…in Europe and America far
fewer people see life as being
all about work.
They are also less likely
to measure success by the
things they own
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
TECH TAKE OVER
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
HALFof global citizens
is destroying our lives
53% 49% 46%
…and it’s Millennials who fear
this the most
GTS 2017. % of people who agree that they spend too much time online. % of people who fear that technical progress is destroying our lives.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
Millennials Gen X Baby Boomers
fear that tech progress
11Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
% too much
time online
they spend
agreeGTS 2017. % of people who agree that they spend too much time online. % of people who fear that technical progress is destroying our lives.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
12Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
OF THE GLOBAL
75%POPULATION
TRY TO SWITCH OFF
ON A REGULAR BASISGTS 2017. % who agree they try and find time to switch off on a regular basis
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
SEEKING COMFORT IN
SIMPLICITY & TRADITION
14Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
82%feel the world is an
despite suicide
than deaths from war
increasingly dangerous place,
rates being higher
GTS 2017. % who agree that we live in an increasingly dangerous world
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
15Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
THE APPEAL OF TRADITION
Traditions are
the most
important part
of society
The world is
changing
too fast
People were
happier when
there were fewer
problems
I wish I could
slow down the
pace of my life
I would like my
country to be
the way it
used to be
I feel left behind by
the progress and
changes in my country
40%
50%
62%
68%
79%
80%
0% 100%
GTS 2017. % agree with statements. Questionnaire section: Society - Perceptions
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2061
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
SECURITY AND
THE DATA ECONOMY
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
74%are concerned about how information
and is being used by companies
is being collected about them online
GTS 2017. % agree they are concerned about how information is collected when they go online is being used by companies.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2061
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
ONLY 15% OF US CLAIM
TO READ ALL
T&C’S
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
Give to receive
20Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
Connectivity will become
a human right and
privacy will be paid for
Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
So…