Overview social enterprise training course

© Pierre Echard, InnovaTerra SPRL 2012!1

The Social Enterprise course overview"

© Pierre Echard, InnovaTerra SPRL 2012!

Course Objectives"This course is aimed at exploring emerging opportunities good not only for business, but also for society and the environment."To provide participants with a clear vision of the social enterprise as a unique way to «do good by doing well»."

The practical course provides students with an overview of sustainable development, introduces them to stakeholder engagement, measuring impact, support networks, and through a course project, offers concrete implementation in preparing a business plan for a social enterprise."

Throughout the course, students are encouraged to look at innovation and entrepreneurship as increasingly determinant values to succeed in any form of employment."

Finally, the course aims to help young people discover the entrepreneurial potential which lies within them."

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Motivations"Having worked for over 15 years with NGOs, UN agencies and business networks on sustainability, I am convinced of the power of enterprise to seize opportunities in social and environmental challenges, in order to do well by doing good.

The current global urgency means we can no longer rely on Governments, inter-governmental agencies, or NGOs to tackle environmental and social challenges alone. Business tools and strategies must increasingly play an active role in addressing societal challenges.

Furthermore, the power of innovation must be cultivated at the individual and small group level. Individuals, particularly youths, entering the labour force, must be made aware of the value of entrepreneurship, and more importantly social

entrepreneurship, as an alternative to classical employment.

The Social Enterprise can be one of the ways in which motivated individuals can develop an innovative business while at the same time contributing to leaving a better world for future generations.

Sharing knowledge has forever been a passion for me. Opening the minds of younger generations to new ways of thinking is a particularly rewarding challenge I integrate into my teaching.

3 Full bio available on www.linkedin.com/in/pierreechard "


Target Audience"This course can be tailored to diverse audiences:"

•  Undergraduate university students in areas such as business management, international relations, communications, social sciences, environment, development studies"

•  Young audiences in secondary education"

•  Professionals wishing to engage in developing innovative project ideas around sustainability within their organisation or creating their own."

•  Organisations wishing to develop staff capacities in the development of new and sustainable products & services"

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© Pierre Echard, InnovaTerra SPRL 2012!5

Introduction to the social enterprise

Overview of Sustainable Development

Stakeholder engagement Fair Trade

Microfinance

Bottom of the Pyramid

Measuring impact, recognition

Social Business Plan

Support Networks

It all begins with YOU: passions,

dreams, skills, what you want to change in the world!

The need!

Case Studies

Guest Speakers

Debate, discussion

Multimedia content

Social Innovation examples

The learning journey…"


Structure"The full course is designed to be delivered over a period of 18-20 hours. It is divided into independent modules which can be combined and programmed over several continuous days (workshop format) or over an academic term."

All sessions include ample time for reflection and debate, enabling students to confront ideas, implement learning into practical situations, and bring new knowledge home. "

During the course participants may engage in the following tasks, which may or may not be evaluated:"

•  design and present a business idea for a social enterprise"

•  undertake exercises individually or in groups throughout the course"

•  take a final examination or series of tests during the course."

Given the workshop format of this course, ideal number of participants is between 7 and 20 participants."

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Methodology"•  This course focuses on immediate practical application of knowledge

acquired. "

•  Theory is provided as a background enabling students to put in practice their learning during the course, but is not a fundamental element of this course. "

•  Multimedia content is used frequently to illustrate concrete application of learning in real-life circumstances. "

•  Guest Speakers are invited whenever possible to join the course for presentation and question and answer sessions. "

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Course Overview*"

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Introduction to the Social Enterprise

Overview of Sustainable Development

Introduction to Stakeholder relations

The evolution of Innovation

New business models (Fair Trade, Microfinance, Bottom of the Pyramid)

Measuring impact; monitoring, recognition, labeling / certification

Support networks (financing and networking)

* Detailed syllabus available upon request


Experience"This course has been delivered in the following institutions:"

•  University of Lille - ESTICE International Business School (semester course format, 25 students, in English) - 2009, 2010, 2011"

•  ESCiP School of International Business, France (semester course format, 53 students in lecture and breakout groups, in English) - 2011"

•  University of Granada, Spain (workshop format, 10 participants, in English) - 2010"

•  University of Geneva (workshop format,15 participants, in English, only module on Stakeholder Engagement) - 2009, 2010"

•  Novia Salcedo Foundation, Spain (workshop format for job seekers, 25 participants, in Spanish using English multimedia support materials) - 2010"

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Participant Feedback"Over the years, participant feedback has been particularly encouraging. ""They have expressed particular appreciation for:"

•  Interactive, action-oriented learning approach"

•  Dynamic and varied multimedia support"

•  Introduction to a wide range of issues related to Sustainable Development"

•  Opportunity to work on personal project in a new field."

•  Opening of new perspectives in terms of ethical implications but also potential areas for employment or creating companies themselves."

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Academic Feedback"

«Pierre is a dynamic trainer, creative and passionate. He stimulates interest among students for his field, and is very attentive to their needs for complementary information. Attentive to each member of the group, he sparks curiosity while entrusting students with the responsibility of their own learning. His pedagogical supports are rich and varied.»!!!!

Elena Choquet, Academic Director, "ESTICE/ESPAS, University of Lille, France"

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Selected References"•  Bornstein, David (2007) “How to Change the World: Social Entrepreneurs and the Power of

New Ideas”, Oxford University Press •  Elkington, John and Pamela Hartigan (2008) “The Power of Unreasonable People: How Social

Entrepreneurs Create Markets”, Harvard Business Press •  Prahalad, C.K (2010) “The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through

Profits”, FT Press •  Yunus, Muhammad, (2007) “Creating a World Without Poverty: Social Business and the Future

of Capitalism”, PublicAffairs •  Easterly, William R. (2006), “ The White Man's Burden: Why the West's Efforts to Aid the Rest

Have Done So Much Ill and So Little Good ”, Penguin Books •  Elkington, John (1998) “Cannibals with forks: the triple bottom line of 21st century business”,

New Society Publishers •  Nelson, Jane. 2007. “The Operation of Non-Governmental Organizations (NGOs) in a World

of Corporate and Other Codes of Conduct.” Corporate Social Responsibility Initiative, Working Paper No. 34. Cambridge, MA: John F. Kennedy School of Government, Harvard University.

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more information & contact """

[email protected]"www.linkedin.com/in/pierreechard "

Skype: pierre_echard"+ 32 498 102 751"

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Overview social enterprise training course