Spring 2009 Reebok EasyTone Walking Shoe Collection 

 Zappos.com

 Introduction Proposal

 Proposal Submitted By

David LowNational Accounts Manager

Reebok InternationalDecember 2008

Launching the revolutionary Reebok EasyTone Walking Shoes at Zappos.com

Concept                                        Walk with Reebok Day  1) Held at Zappos.com HQ the two days before the Magalog catalog delivers to over 500K customers and online on home page of website. 2) Prior to the lunch hour, we will set up a "walking course" using orange cones just outside HQ. 3) During lunch hours, have staff get fitted with EasyTone samples shoes and go for a walk.    A) We will have drinks and healthy snacks available. 4) Conduct mini-clinics under the EZ Up tent as they take turns walking.    A) Produce Features and Benefits handout brochure. 5) Have goodies to give to staff members who try on shoes and go for a walk.     A) Water bottles, t shirts, goodie bags, etc.

Launching the revolutionary Reebok EasyTone Walking Shoes at Zappos.com

Concept 6) After the walk, we will raffle off the shoes among the staff who participated.

 7) Set up display unit with EasyTone samples that in C.S. Department so C.S. reps. can touch and feel.  8) During product introduction C.S. reps will ask consumers calling in on 800# if they would like to learn about this revolutionary new shoe collection.    A) Explain EasyTone Midsole/outsole features and benefits technology. 9) Reebok Full Page ad in Magalog featuring EasyTone products.    A) To be sent out to 500K consumers.    B) Featured online on Zappos.com homepage.         1) Estimated 15 million consumers will view Magalog in month of April.   C) Additionally directs them to Reebok EasyTone microsite. 10) Zappos.com will back up initial PO with additional inventory buy.