email-, 2015, ...
https://ru.wikipedia.org/wiki/%D0%A4%D0%B0%D0%B9%D0%BB:Dnepropetrovsk_metro.svg
http://design-management.ru/files/London%20Tube.png
http://www.phototravel.dp.ua/images/stories/report/elbrus/2/map1.jpg
http://www.phototravel.dp.ua/images/stories/report/elbrus/2/map1.jpg
http://www.phototravel.dp.ua/images/stories/report/elbrus/2/map1.jpg
email ? ( , ) email email
? ? / ? ? ( ) KPI : email
: cross-sell, up-sell ,
Best Practices
BigData
( )
Best practicesHa
, Ri
, ,
BigData
( )
: welcome,
Best practicesHa
, Ri
BigData
( )
RFM
: welcome,
Best practicesHa
, Ri
RFM
35
35
RF
RF
BigData
( )
RFM
: welcome,
Best practicesHa
, Ri
:1 - 4,55%2 - 8,33%3 - 24,48%
Open Rate : 50%Click Rate : 18%Best practices
Best Practice
35
35
35
Google analytics dashboard
Event - ActionEvent Action
-
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
Welcome
!
25% !?
1 / , +SMS+SMS
1 / , +SMS+SMS
+15-20%https://ru.wikipedia.org/wiki/A/B- , , , , , , . ?
?
.
, . :) email (2 )
. Significance Calculator
http://www.zettasphere.com/abcalculator/ , ?
http://email-practice.ru/2015/04/25/54-split-test-examples/
?
http://email-practice.ru/2015/04/25/54-split-test-examples/
?
,
http://www.zettasphere.com/why-you-must-split-test-more-than-one-change-at-a-time/,
,
, ,
+100% ?
?
4 ?
?
5 0
?
?+90% ?
?
2 ( ?)
2 ( ?)
+50%
+100% ,
TR 14% ?
TR 28% 10 4% , !
, best practices
?
?
?
?
? ?
? -
(SuperDeal) #IDCEE 2014?
http://email-practice.ru/2015/04/25/54-split-test-examples/ ?
, !
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
LeanToyota
http://www.dtsato.com/blog/2009/06/07/xp-2009-the-lego-lean-game/
https://management30.com/product/delegation-poker/ Lean
Lean ?
!:
, , BMC (Business Model Canvas)
http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdfValue
Proposition Canvas
http://leanstack.comLean Canvas
Lean Dashboard
http://ashmaurya.com/wp-content/uploads/2012/09/Screen-Shot-2012-09-11-at-4.42.16-PM.png
( )
? ,
Buckminster Fuller
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
LEAN!
BigData
email, (!)
( )
RFM RFM -> LCgrid
: welcome,
, ,
Best practicesHa
, Ri
BMC (usiness Model Canvas)Lean canvas email mapping
5
5
5
facebook: dmitry.spuntik
Youtube: https://www.youtube.com/c/eSputnikApp
