Want to take your brand to the top? Here’s a list, in no particular order, of 10 CMOs at the top of their game and their key insights on how to be a kick-ass marketer. http://uberflip.com
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10 CMOs WHOAREKICKINGASS And what you can learn from them
Being a marketing leader AINT EASY
you need to ADAPT
you need to STAY FOCUSED
you need to and
you need to KEEP THOUSANDS OF CUSTOMERS HAPPY and
!
Want to take your brand TOTHE TOP?
Heres a list of 10 amazing CMOs AND WHAT TO LEARN FROMTHEM
BETH COMSTOCK General Electric
Its imperative that you, as a CMO, use the technology. I
believe in immersing yourself in something to truly understand it
.
NIKESH ARORA Google
Youve got to LVE what you do. because we are in so many
different businesses. Its almost like I get to work for multiple
companies at Google,
PHILLIP W. SCHILLER Apple
We could say all the marketing things we want,
youvegotaninstant . Thatsanincrediblereaction. but at the end of
the day when you show somebody tapping, pinching or zooming a
graphic, wow
Jonathan Becher SAP
Sometimes youve got to be the voiceof the market -
listeningtothesignalsofwhatthepeople thatdontwantyourproductexpect.
not so much the voice of the customer but the voice of the
market,
JIM FARLEY Ford
Customers are done with the fluff. whatreallymakesyoudifferent.
They want the real company,
Jon Iwata IBM
CMOs are going to have to spend more time on what the company
is like on the inside: what we stand for, what we believe, what we
value, our purpose, our culture .
JEREMY BURTON EMC
I see too many marketing people that are scared. Theyre scared
to try things, and youre trying to be safe and conservative You
cant think like that .
CHRIS CAPOSSELA Microsoft
(Its essential to always be) living and breathing the customer
journey. Great marketing needs to be applied to whatever part of
the customer journey yourproductorsolutionisfallingdownat.
BLAIR CHRISTIE Cisco
Its amazing how little time marketers spend with the customer;
Byspendingtimewithyourcustomer, youcancreateastrategythatsolves
theirproblems. not the buyer perhaps or the CXO, whos doing the
buying
KAREN QUINTOS Dell
Believe in yourself and have the courage to take risks. Think
big or stay home!
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