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10 THINGS TO GET YOUR HOLIDAY EMAIL PROGRAM READY

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Increase targeting & personalization because consumers want to feel like brands know their individual interests

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Build out triggered emails that are relevant, such as cart abandonment, back-in-stock, ‘x’ days left and wish list reminders.

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Be mobile friendly. By December 2015 nearly 55% of all traffic to retail websites will be via mobile devices where consumers will research reviews, find products, store directions & hours.

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Be sure you can track engagement after they click a link on your website to determine if it was your CTA in your email that brought them there in the first place.

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Optimize your snippet text (the email preview text) to supply a call-to-action or further clarify your email subject line

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Don’t forget the post-purchase email series to keep them engaged long after the initial purchase.

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Scrub your list before you send and ramp down email frequency to those who don’t engage regularly so as not to impact your inbox deliverability.

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Send segmented messages based on browse, purchase, and social behavior

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Make the most of your transactional emails by integrating personalized recommendations on their email receipts.

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Connect the digital dots across digital web, mobile, email, and social channels. Customers expect a

seamless experience regardless of channel.

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Learn more – Call us for a demo: 877- 887- 3031

https://www.salesforce.com/blog/2015/03/6-retail-email-marketing-priorities-for-2015.html

http://www.mediapost.com/publications/article/222177/super-engagement-increasing-the-value-of-your-mos.html

http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/holiday-readiness-2015.html

Sources

http://bit.ly/sparkpost_s