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There are many tasks that ensure a blog post will do its job of effectively attracting new customers for your business. Luckily you don’t have to do them all yourself. If you’re put off by all the technical tasks involved in getting a blog post published to your website and promoted on social media, Linda Dessau of Content Mastery Guide offers a list of business blogging tasks you can outsource to someone else.
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12Most Tedious
Blogging Tasks
You CanOutsource
By Linda Dessau, Content Mastery Guide
#1. EditingTypos, readability problems, inconsistent tone of voice, or grammar issues can really detract from your business’s credibility.
http://www.flickr.com/photos/mckln/2894348201/
Photos add visual interest to the page, draw in your readers, and convey the meaning of your message in another way.
#2. FINDING PHOTOS
http://commons.wikimedia.org/wiki/File%3AOld_photos_Sortland.JPG
Resizing files to fit your blog template and design, and adding relevant keywords to the file name.
These little details make a big difference.
http://www.flickr.com/photos/info_grrl/7196454322/
#3. Formatting PHOTO FILES
Adding bold or italics for emphasis and headings; creating bullet/number lists; photo placement and alt text; filling in excerpt text and SEO details.
Missing any of these steps can affect how your post looks and performs.
#4. FORMATTING Text
#5. Getting NoticedBlog post titles aren’t enough to tempt someone to click on a link on social media.
Switch it up with questions, quotes from the post, or a particular benefit someone will get from reading your post.
http://www.flickr.com/photos/robhardingii/2757064302/"
Scheduling several notices about every new post, to increase its chance of being seen.
After all, your social media followers are not glued to their computer screens or phones, waiting for your news.
#6. SHARING Enough
http://www.flickr.com/photos/eliazar/407598475
When you promote your posts, you’ll want to highlight and give credit to anyone you’ve mentioned in the post.
This kind of link love helps build your relationships, but finding those links takes time.
#7. Giving SHOUTOUTS
Unanswered comments send the message that your blog and your blog readers are not important to you.
#8. MONITORING BLOG COMMENTS
It’s important to show that you appreciate any endorsements of your posts, so be sure someone is watching for likes, shares and comments on social media.
#9. MONITORING SOCIAL MEDIA ACTIVITY
http://www.flickr.com/photos/spencereholtaway/3376955055/
Guests can infuse your blog with a variety of voices and perspectives that complement and build on the scope of your expertise.
#10. HANDLING GUEST CONTRIBUTIONS
Just as photos add visual interest, other media types can create additional layers of engagement.
You’ll want to make the most of the social sharing and SEO features available for each format.
#11. MANAGINGMULTIMEDIA
For some people, turning your ideas and your customers’ biggest questions into polished written content is the most tedious part of blogging.
You can use audio, video or graphics (your own or others), but you’ll still want to add at least 250-300 words of original text. http://www.flickr.com/photos/akaitori/2872041315/
#12. WRITING
Learn more about Linda Dessau
and her hands-free blog writing
service.
Ready to hand off 1, 2, or all 12
of these things?
CLICK HERE
http://www.flickr.com/photos/victor_sween/351930091/
