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Grow Your Business with Social Media
14 practical tips and key takeaways(with an extra one thrown in for good
measure)
Colm HanrattyManaging Director
sixtwo digital
@colmhanratty&
@sixtwodigital
1
TIP #1
TIP #1 – HOW TO MEASURE YOUR ROI
Know what you’re using social media for, then you’ll be able to measure your ROI (Return On Investment) – set an objective
2
TIP #2 – USE A CONTENT CALENDAR
Be consistent
3
TIP #3 – TAKE YOUR SOCIAL MEDIA SERIOUSLY
TIP #3 – TAKE YOUR SOCIAL MEDIA SERIOUSLY
• Irish are the biggest Facebook users in the English speaking world
• We spend an average of five hours per month on Facebook
• There are over 600,000 active Twitter users in Ireland who send over 1 million tweets per day
• 86% of adults in Ireland have access to an internet-enabled mobile device
• Almost 1.94 million Irish Facebook users access their account via a mobile device
• 80% 18-34 year olds have used a tablet or phone to purchase online
*Source: Digital Marketing Report – Shane O’Leary Statcounter
TIP #3 – TAKE YOUR SOCIAL MEDIA SERIOUSLY
Have an editor
4
TIP #4 – TO RETWEET OR NOT RETWEET
TIP #4 – WHY BRANDS NEED TO STOP RT’ING
1. Tweets can lack context
2. There’s a lack of engagement
3. The ‘look at me’ factor
4. Tweets can promote other / competing brands
5
TIP #5 – HAVE A BLOG
TIP #5 – WHY HAVE A BLOG
They’re good for SEO They personalise your brand Help position you as an
authorative voice Can support marketing initiatives They create content for other
channels They can address your customers’
needs They improve conversions They give you a platform to
educate your customers
6
TIP #6 – USE THE RIGHT HASHTAG
TIP #6 – USE THE RIGHT HASHTAG
TIP #6 – USE THE RIGHT HASHTAG
7
TIP #7 – CREATE STICKY, SHAREABLE CONTENT
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TIP #8 – CREATE DISCOVERABLE, EVERGREEN CONTENT
TIP #8 – CREATE DISCOVERABLE, EVERGREEN CONTENT
Shareable, sticky content
Evergreen, discoverable content
Organic traffic (SE0)
Organic traffic (Direct)
DISCOVERABLE, SHAREABLE CONTENT
EVERGREEN, DISCOVERABLE CONTENT
9
TIP #9 – TOO MANY SOCIAL NETWORKS!
TIP #9 – TOO MANY SOCIAL NETWORKS
YesQ. Should you be on every social network?
TIP #9 – TOO MANY SOCIAL NETWORKS
SEOOwnershi
p
TIP #9 – TOO MANY SOCIAL NETWORKS
TIP #9 – TOO MANY SOCIAL NETWORKS
TIP #9 – TOO MANY SOCIAL NETWORKS
TIP #9 – TOO MANY SOCIAL NETWORKS
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TIP #10 – USE THE FREE TOOLS
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TIP #11 – DON’T TWEET INSTAGRAM PHOTOS
TIP #11 – DON’T TWEET INSTAGRAM PHOTOS
TIP #11.5 – DON’T SHARE CONTENT CROSS-CHANNEL
12
TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
1. Launch Facebook2. Click into the search box3. Enter the business name4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google2. Click into the search box3. Enter the business name4. Choose from the results
Searching on the internet =
TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
Find us on the internet!
TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
FB.com/yourbusiness
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TIP #13 – PROVIDE VALUE IN WHAT YOU SAY
TIP #13 – PROVIDE VALUE IN WHAT YOU SAY
Engaging Inspiring Entertaining Educational
14But before that…
SOCIAL MEDIA TRAINING
Half Day Social Media Workshop1. Social advertising2. Reporting3. Strategy development4. Best practice for content sharing5. How to run contests effectively6. Using social media for data capture / lead
generation7. Lots more…
Wednesday, 14th May, Drogheda€85 (usually €95) – book at stand No. 34
14
TIP #14 – ANALYSE, ANALYSE, ANALYSE
TIP #14 – ANALYSE, ANALYSE, ANALYSE
Twitter:1. Impressions2. Engagements
Google Analytics:1. Time spent on page2. Social referral traffic
Facebook:1.Reach2.Consumers / consumptions
