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#LikeableWebinar
15 Ways to Grow Your
Marketing Business in ‘15
Scott Ginsberg
@NametagScott
Mary C. Long
@MaryCLong
Robert Caruso
@fondalo
Kenny Nguyen
@bigfishkenny
Phyllis Khare
@phylliskhare
Kami Huyse
@kamichat
Dave Kerpen
@DaveKerpen
#LikeableWebinar
1. Throw Away Your To Do List and Start a Victory Log
3. Increase Your Integration
6. Be Useful
7. Never Stop Listening
2. Meaningfully Connect
4. Find Emotional Points to Tell a Story
8. Surprise Your Clients
10. Hire Slow, Fire Fast
12. Be Authentic
11. Create a Goal and Stick to It
14. Don’t Be Afraid to Ask
15. Just Be Likeable
13. Build an Environment People Want to Work In
9. Look for Support Among Your Peers
5. Control Your Calendar –Control Your Productivity
#LikeableWebinar
•Reminds you just how successful you
really are.
•Trains your brain to recall your
achievements.
•Plants the positive in your mind.
Throw Away Your To Do List And
Start A Victory Log@NametagScott
#LikeableWebinar
•Nurture those relationships.
•Have conversations.
•Offer insight without being asked -
and without trying to sell.
Meaningfully Connect
@MaryCLong
#LikeableWebinar
•Integrate together strategically with
clear objectives.
•Increase emphasis and resources
on consistent digital marketing
integration.
•Strategically and consistently create
and curate relevant content.
Increase Your Integration
@fondalo
#LikeableWebinar
•You never will have the same exact
story.
•Finding emotional points and
telling them in captivating ways.
Find Emotional Points To Tell A Story
@bigfishkenny
2. A Hero
1. A Villain
3. Suspense
•Great stories feature three elements:
#LikeableWebinar
•Start by putting everything on a
physical time slot on a calendar.
•Time management is the kingpin of
everything you do.
Control Your Calendar –
Control Your Productivity.@phylliskhare
•You'll see very clearly where you need
to outsource.
#LikeableWebinar
•Help your competitors.
•Add value to the field.
Be useful!
@kamichat
•Always keep learning, then share
what you learn.
#LikeableWebinar
•It's not just important to say "Yes" to
the right things.
•Fully commit!
Create A Goal And Stick To It
•It's important to say "No" to
the wrong things.
@DaveKerpen
#LikeableWebinar
Never Stop Listening
@DaveKerpen
•Your customers are
asking for you!
•Search for key terms in
your industry.
#LikeableWebinar
Surprise Your Clients
@DaveKerpen
•Connect your company
with a positive experience.
•Surprise and delight your
customers on a regular basis.
•Free is like magic!
#LikeableWebinar
Ask Questions
@DaveKerpen
•Ask a question and people
are bound to respond.
•Social media is all about
conversation, not just self-
promotion.
•More engagement leads
to more views and trust.
#LikeableWebinar
Look for Support Among Your Peers
@DaveKerpen
•Nobody can understand
what you're going through.
•Running a business is one
of the loneliest jobs on the
market.
•My Forum became one of
the most important
resources in my life.
#LikeableWebinar
Hire Slow, Fire Fast
@DaveKerpen
•Don’t justify your
decisions.
•Keeping the wrong
person is toxic
#LikeableWebinar
Be Authentic
@DaveKerpen
•Show off your company’s
personality.
•Learn to use your own
voice.
•Don’t constantly self-
promote.
#LikeableWebinar@DaveKerpen
Build an Environment People Want to Work In
•Remember to embody your values.
•You spend more awake hours at
work than anywhere else.
•At Likeable Local we value
obsession for customer success,
drive, and continuous improvement.
#LikeableWebinar
Just Be Likeable!
@DaveKerpen
•Make your company #Likeable.
•What about your company is
remarkable?
•What do your customers say when
they talk about your company?
#LikeableWebinar
-Throw away your to do list and start a victory log.
-Increase your integration.
-Control your calendar - control your productivity.-Be useful!-Never stop listening.
-Meaningfully connect.
-Find emotional points to tell a story.
LET’S REGROUP
-Surprise your clients-Look for support among your peers.
-Hire slow, fire fast.
-Create a goal and stick to it.
-Be authentic.-Build an environment people want to work in.
-Don’t be afraid to ask.
-Just be likeable.
#LikeableWebinar
THANK YOU / QUESTIONS/GRAND PRIZE
• Partner with LIKEABLE by February 28 with
$200 off for you or a client
• Visit likeablepartners.com, call 212-359-4347,
or email [email protected] today.
@DaveKerpen