2 Wheeler BFA Analysis Report

BuzzAngles Report- Automobile Sector Two Wheelers

Feb-Apr-2015

Therefore Consultancy and Services Pvt. Ltd.

A Special Study By:

BFA REPORT What is been spoken…

Beneficial Factual Adverse

Feb-Apr-2015

Two Wheeler Industries Snapshot

Total Alerts

1165

Business Portal

380

11 364 5

News Portal

323

7 308 8

Automobile Review Site

117

12 100 5

Corporate Sites

33

3 33 0

Complaint Site

15

0 0 15

Beneficial | Factual | Adverse Period: Feb-Apr’2015 Source: TC&S

BFA Share

Beneficial | Factual | Adverse

2

17

5

8

1

Beneficial

Hero Honda Mahindra Suzuki TVS

703

92

11 7 8 Factual

23

5

0 0

5

Adverse

Source: TC&S Period: Feb-Apr’2015

Share Of Content 552

66 11 15 5

176

48 5 0 9

0

100

200

300

400

500

600


Brand Wise News Web

65

279

0 20

1

284

0 0

52

101

15 13 9

39

8 1 0

50

100

150

200

250

300

Automobile ReviewSite

Business Portal Complaint Site Corporate Site Discussion Forum News Portal Online Broakrage Press Release Portal

Genre Wise


Top Brands Genre Share 337

270

72

22 8

25

44 36

6 3 3 7 5 1 0 6 2 4 3 0 9

0 0 1 4

0

50

100

150

200

250

300

350

Business Portal News Portal Automobile Review Site Corporate Site Complaint Site

Hero

Honda

Mahindra

Suzuki

TVS


Coverage Index

Source: TC&S

Brand Total Points Coverage

Index

Hero 80 10

TVS 20 2.5

Honda 45 5.6

Suzuki 28 3.5

Mahindra 32 4

Genre Were Used

Automobile Review Site

Business Portal

Complaints Site

Corporate Site

Discussion Forum

News Portal

Online Brokerage

Press Release

Coverage Index= Count of Coverage / Count of Genre Period: Feb-Apr’2015

Brand Wise BFA Share

2 17 5 8 1

703

92

11 7 8 23

5 0 0 5 0

100

200

300

400

500

600

700

800


Beneficial Factual Adverse

Brand BFA

Visibility Index

Hero 659

Honda 99

Mahindra 16

Suzuki 15

TVS -1

BFA Visibility Index = Factual + Beneficial-(2) Adverse Source: TC&S Period: Feb-Apr’2015

Genre Wise BFA Share

12 11 7 0 3 0 0 0

100

364

308

0

30

10 8 1 5 5 8

15

0 0 0 0 0

50

100

150

200

250

300

350

400

Automobile ReviewSite

Business Portal News Portal Complaint Site Corporate Site Discussion Forum Online Broakrage Press Release Portal

Site Genre BFA Visibility

Indexing

News Portal 299

Automobile Review site 102

Business Portal 365

Corporate Site 33

Complaints Site -30

Discussion Forum 10

Online Brokerage 8

Press Release Portal 1

BFA Visibility Index = Factual + Beneficial-(2) Adverse Source: TC&S Period: Feb-Apr’2015

Brand Wise Shared & Exclusive 636

107

13 7 7

92

7 2 9 7

0

100

200

300

400

500

600

700

Hero Honda Suzuki Mahindra TVS

Exclusive

Shared


Genre Wise Shared & Exclusive

319

290

99

29

15 10 8 0

61

33

18

4 0 0 0 1

0

50

100

150

200

250

300

350

Business Portal News Portal Automobile ReviewSite

Corporate Site Complaint Site Discussion Forum Online Broakrage Press ReleaseDistribution Portal

Exclusive

Shared


Adverse Share 15

8

5 5

0

5

10

15

20

Complaint Site News Portal Business Portal Automobile Review Site

Genre Wise Share

10

5

2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

0

2

4

6

8

10

12

Source Wise Share


Beneficial Share 12

11

3

7

0

2

4

6

8

10

12

14

Automobile Review Site Business Portal Corporate Site News Portal

Genre Wise Share

8

3 2 2 2

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

0123456789

Source Wise Share


Hero Report Snap Shot

Sir, I have Maestro Hero MotoCorp Scooty, who met with an accident 2 months back, its front right panel is totally damaged, my merstro service station's does not have the parts available. its been 2 months i am following up with them more over they are not considering it in insurance Gunjan

I have already book my spare parts of list on almost 19 jan 2014 at PRABHU AUTOMOBILES CHAPRA SERVICE CENTRE.He told me that i have already booked ure spare parts .Thereafter i have lodge a complaint on hero moto corp site, , till date i have not received any response. My bike no is PB 35 8039 model Hero karizma zmr.mob no 7033603647 and 8507221864.

My Bike (Reg No TN01 AP0723) engine vibrates more and it gets so heat for a 30 km ride itself, Also heavy vibration in handle and ailing was high. No smoothness in the bike. But none of the complaints resolved. Also even after complaining about the service there is no proper response from the service team. No one in the service team in Hero show room (Singasandra or Hosur) knows about KARIZMA PGM FI engine or how to handle. Service person in the show room are not qualified or well trained service persons. They are worse then normal street uneducated mechanical persons. For worse after giving the bike to service only it became so worse I want to resolve this bad quality of service since the amount i invested for this bike is high 1.5 Lakh

Adverse Response

HMC-MM Auto, the joint venture between Hero MotoCorp Ltd (HMCL) and Magneti Marelli (MM) of Italy, has inaugurated its first autonomous ‘Production and Development Centre’ at Manesar in Haryana. Pawan Munjal, vice-chairman, MD and CEO, Hero MotoCorp and Eugenio Razelli, CEO, Magneti Marelli, inaugurated the centre.

Hero MotoCorp's joint venture with Italian components giant Magneti Marelli, HMC-MM Auto Ltd has inaugurated its first autonomous Production and Development Centre to manufacture two wheeler injection systems

Beneficial Response


Beneficial Posts Date Source URL

26-Mar autocarpro.in http://www.autocarpro.in/news-national/hero-motocorp-magneti-marelli-

india-innovation-hub-goes-stream-8046

27-Mar zigwheels.com http://www.zigwheels.com/news-features/news/hmcmm-kick-start-

production-centre-for-efi-systems/21519/


http://www.autocarpro.in/news-national/hero-motocorp-magneti-marelli-india-innovation-hub-goes-stream-8046





















Factual Posts Date Source URL

1-Apr distancesfrom.in http://www.distancesfrom.in/haryana/route-planner-from-ghata-to-hero-

motocorp-ltd-gurgaon/154986.html

4-Apr zeenews.india.com http://zeenews.india.com/business/news/finance/sensex-nifty-snap-3-

week-losing-streak-on-fresh-buying_122644.html

5-Feb economictimes.indiatimes.com http://economictimes.indiatimes.com/markets/stocks/earnings/hero-

motocorps-premium-valuation-under-threat-as-margins-shrink/articleshow/46129808.cms

16-Feb businesstoday.intoday.in http://businesstoday.intoday.in/story/blue-chips-sbi-wipro-questioned-on-

sudden-share-price-surge/1/215744.html

10-Mar moneycontrol.com http://www.moneycontrol.com/news/wheels/ashok-bhasin-isheadnational-

sales-marketingcustomer-care-for-hero-motocorp_1325376.html

24-Mar timesofindia.indiatimes.com http://timesofindia.indiatimes.com/business/india-business/Sensex-falls-

for-5th-day-down-30-points-at-over-nine-week-low/articleshow/46676737.cms


http://www.distancesfrom.in/haryana/route-planner-from-ghata-to-hero-motocorp-ltd-gurgaon/154986.html

















http://zeenews.india.com/business/news/finance/sensex-nifty-snap-3-week-losing-streak-on-fresh-buying_122644.html



















http://economictimes.indiatimes.com/markets/stocks/earnings/hero-motocorps-premium-valuation-under-threat-as-margins-shrink/articleshow/46129808.cms

















http://businesstoday.intoday.in/story/blue-chips-sbi-wipro-questioned-on-sudden-share-price-surge/1/215744.html



















http://www.moneycontrol.com/news/wheels/ashok-bhasin-isheadnational-sales-marketingcustomer-care-for-hero-motocorp_1325376.html

















http://timesofindia.indiatimes.com/business/india-business/Sensex-falls-for-5th-day-down-30-points-at-over-nine-week-low/articleshow/46676737.cms



























Adverse Posts Date Source URL

8-Apr consumercomplaints.in http://www.consumercomplaints.in/hero-motocorp-service-quality-

karizma-zmr-bike-c1039149

17-Apr cio.economictimes.indiatimes.com http://cio.economictimes.indiatimes.com/news/corporate-

news/hero-motocorps-us-tech-partner-erik-buell-racing-files-for-bankruptcy/46953453

10-Feb complaintboard.in http://www.complaintboard.in/complaints-reviews/hero-motocorp-

l365017.html

16-Mar consumercomplaints.in http://www.consumercomplaints.in/hero-motocorp-vehicle-parts-

not-available-c1024466

20-Mar consumercomplaints.in http://www.consumercomplaints.in/hero-motocorp-maestro-scooty-

part-not-available-c1027473

21-Apr bikeportal.in http://bikeportal.in/news/hero-motocorp-beat-honda-to-become-

largest-scooter-exporter-in-india-1230.html


http://www.consumercomplaints.in/hero-motocorp-service-quality-karizma-zmr-bike-c1039149















http://www.complaintboard.in/complaints-reviews/hero-motocorp-l365017.html







Hero Genre Wise Share

3% 0%

97%

Tonality

Adverse Beneficial Factual

76%

24%

Hero BFA Share

News Web

2

0

0.5

1

1.5

2

2.5

Review Site

Beneficial Genre

8 7

5

3

0

2

4

6

8

10

Complaint Site News Portal AutomobileReview Site

Business Portal

Adverse Genre

251 250

40 10 1 0 0 0

0

100

200

300 News Genre

87

32 19

12 9 8 8 1

0

30

60

90

Web Genre


Genre Wise Alert Share 337

270

72 22 10 8 8 1

050

100150200250300350


Corporate Site Discussion Forum Online Broakrage Complaint Site Press ReleaseDistribution Portal

Hero

380

323

117

33 15 10 8 1 0

100

200

300

400


Corporate Site Complaint Site Discussion Forum Online Broakrage Press Release Portal

Overall


Honda Report Snap Shot

We purchased activa honda on 4/08/2014 from rajpal honda bhopal in exchange of suzuki access mp 04-sh 0697 but till now the company has not transfered from our name so please kindly take actions as soon as possible

Adverse Response

As per the figures released by SIAM, the export market for scooters (90cc - 120cc) saw an increase of 117.12 percent year-on-year with sales for the FY2014-15 amounting to 1,89,240 units, as opposed to 87,161 units in the FY2013-14.

Two-wheeler manufacturer Honda Motorcycle & Scooter India (HMSI) today reported 14.24% growth in total sales at 3,93,787 units for January 2015 as against 3,44,678 units in corresponding month of 2014.

Honda Motorcycle & Scooter India (HMSI), India’s largest scooter maker and second largest two-wheeler manufacturer, has registered an impressive growth in its single-day sales on the occasion of Akshaya Tritiya (April 21, 2015). Akshaya Tritiya is considered to be an auspicious day in India for buying gold, consumer goods and vehicles across communities.

Beneficial Response

Source: TC&S

Sir i m Sumit Beria and i m service my Friend's Motorcycle in Honda Registered Service Center in GUWAHATI ASSAM And the Name of Service Center is VINAYAK (SALES) CORPORATION (G. S. ROAD) But the charged me each and every job extra, But i have paid General Repairing charged extra also. And they gave my Bill on March 31st including VAT 14.50%, But in my knowledge the Financial year 2014 - 2015 the service charge is only 12.36%. And after Repaired my Motorcycle the Problem is still Same, and i contact service center please solve my complain, there response is not good and they are telling me to next visit other day (and get same replay two time). They are changed my Motorcycle Engine oil but i m CLEARLY mentioned that to not change my Motorcycle Engine Oil, after i complain they Refund my Amount.

unfortunately I have faced some problem like starting trouble and mainly Gear Box problem, in the first service they can solve starting trouble, but can’t solve Gear box problem and they tell me about gear “ its new bike so gear have some tight to shift” Ok I believed that comment.. But in the time of second services same complaint was still continue.. when I apply clutch for gear shifting when sound from Gear box like Crush.. until the traffic signal .. then they say “ its clutch complaint” and adjust the clutch but then I was complained at the third service time same problem they cant solve it … and now still continue that same complaint ... at 20april 2015.. I think may be its gear shaft problem ? or what ? idont know .. when and where I can get help please help me

Period: Feb-Apr’2015


3-Apr kmcgroup.in http://kmcgroup.in/archives/7420

27-Apr autocarpro.in http://www.autocarpro.in/news-national/hmsi-sells-41-wheelers-

akshaya-tritya-western-region-tops-8289

27-Mar wap.business-standard.com http://wap.business-standard.com/article/companies/hmsi-to-

invest-rs-585-crore-in-karnataka-to-expand-capacity-115032700359_1.html

2-Feb business-standard.com http://www.business-standard.com/article/pti-stories/hmsi-sales-up-

14-24-in-january-115020201058_1.html

10-Feb bikewale.com http://www.bikewale.com/news/17589-honda-india-to-launch-10-

new-products-this-year.html

21-Apr thehansindia.com http://www.thehansindia.com/posts/index/2015-04-21/Hero-MotoCorp-becomes-largest-scooter-exporter-in-India-145736


http://www.autocarpro.in/news-national/hmsi-sells-41-wheelers-akshaya-tritya-western-region-tops-8289





















http://www.business-standard.com/article/pti-stories/hmsi-sales-up-14-24-in-january-115020201058_1.html



















http://www.thehansindia.com/posts/index/2015-04-21/Hero-MotoCorp-becomes-largest-scooter-exporter-in-India-145736






















6-Apr business-standard.com http://www.business-standard.com/article/companies/how-honda-

hit-the-sweet-spot-in-india-115040601134_1.html

24-Apr businessinsider.in http://www.businessinsider.in/If-you-love-bikes-read-

this/articleshow/47024921.cms

5-Feb carblogindia.com http://www.carblogindia.com/hmsi-comes-5-new-models-2015/

19-Feb indiablooms.com http://www.indiablooms.com/ibns_new/life-details/L/631/honda-

launches-its-new-motorcycle-cb-unicorn-160-in-kolkata.html

11-Mar smartinvestor.business-standard.com http://smartinvestor.business-standard.com/market/Compnews-299480-Compnewsdet-Honda_sales_go_past_20mn_in_India.htm

28-Mar livemint.com http://www.livemint.com/Companies/5dPH377YCMDuOHRkW6ZfMP/Honda-to-add-car-motorcycle-capacity-in-India-spurred-by-de.html


http://www.business-standard.com/article/companies/how-honda-hit-the-sweet-spot-in-india-115040601134_1.html



















http://www.businessinsider.in/If-you-love-bikes-read-this/articleshow/47024921.cms











http://www.indiablooms.com/ibns_new/life-details/L/631/honda-launches-its-new-motorcycle-cb-unicorn-160-in-kolkata.html





















http://smartinvestor.business-standard.com/market/Compnews-299480-Compnewsdet-Honda_sales_go_past_20mn_in_India.htm









http://www.livemint.com/Companies/5dPH377YCMDuOHRkW6ZfMP/Honda-to-add-car-motorcycle-capacity-in-India-spurred-by-de.html























11-Apr consumercomplaints.in http://www.consumercomplaints.in/honda-motorcycle-scooter-

india-pvt-ltd-illegal-bill-of-service-of-motorcycle-c1041789

21-Apr complaintboard.in http://www.complaintboard.in/complaints-reviews/honda-cbr-150-

l381075.html

19-Feb consumercomplaints.in http://www.consumercomplaints.in/honda-motorcycle-scooter-

india-pvt-ltd-non-transfer-of-exchange-scooter-c1010461

19-Feb telegraphindia.com http://www.telegraphindia.com/1150219/jsp/business/story_4215.js

p

3-Mar wwv.mydigitalfc.com http://wwv.mydigitalfc.com/news/hero-motocorp-bajaj-auto-slips-

feb-sales-940


http://www.consumercomplaints.in/honda-motorcycle-scooter-india-pvt-ltd-illegal-bill-of-service-of-motorcycle-c1041789

























http://www.complaintboard.in/complaints-reviews/honda-cbr-150-l381075.html









http://www.consumercomplaints.in/honda-motorcycle-scooter-india-pvt-ltd-non-transfer-of-exchange-scooter-c1010461























http://www.telegraphindia.com/1150219/jsp/business/story_4215.jsp

http://www.telegraphindia.com/1150219/jsp/business/story_4215.jsp

Honda Genre Wise Share

4%

15%

81%

Tonality


58%

42% Honda BFA Share

News Web

8

4 4

1 0

0

2

4

6

8

10

BusinessPortal

News Portal AutomobileReview Site

CorporateSite

ComplaintSite

Beneficial Genre 3

1 1

0 0 0

1

2

3

ComplaintSite

BusinessPortal

News Portal CorporateSite

AutomobileReview Site

Adverse Genre

27

17 16

6

0 0

10

20

30


BusinessPortal

CorporateSite

ComplaintSite

News Genre 19 17

9

3 0

0

5

10

15

20


News Portal BusinessPortal

ComplaintSite

CorporateSite

Web Genre



36

25

6 3

0

15

30

45

News Portal Automobile Review Site Business Portal Corporate Site Complaint Site

Honda

Source: TC&S

380

323

117

33 15 10 8 1 0

100

200

300

400



Overall


Mahindra Report Snap Shot Adverse Response

With the closure of the 2014-15 fiscal year, most automakers have revealed their sales numbers and the verdict is out: positive movement. While passenger car sales are shifting to the growth lane, two-wheelers are already there (albeit motorcycles are slowing down) and commercial vehicle numbers are showing promise of a better tomorrow.

Beneficial Response

Source: TC&S

M ahindra Racing Team and Riccardo Moretti got an amazing result at the Mugello Circuit last month, by taking the victory in the season opening race at the 125GP Italian Championship. Taking this victory as a super achievement, the Mahindra Racing Team went into the second race at in Imola’sAutodromoEnzo e Dino Ferrari feeling very positive and it paid off as Riccardo Moretti grabed his second consecutive win for the team.

If emerging reports on the web are to be believed, Mahindra Two Wheelers will be expanding its 125cc scooter product range in the country soon. The company is reportedly readying a 125cc model of its Gusto that would mark its market entry this year.



1-Apr burnyourfuel.com http://burnyourfuel.com/67303/mahindra-displayed-race-winning-

potential-in-opening-race-at-qatar/

2-Apr autocarpro.in http://www.autocarpro.in/news-national/india-sales-analysis-march-

2015-automakers-fy2014-happy-note-8107

9-Mar auto.economictimes.indiatimes.com http://auto.economictimes.indiatimes.com/news/two-

wheelers/scooters-mopeds/mm-registers-the-luna-brand/46501448

28-Mar autocarpro.in http://www.autocarpro.in/news-international/uk-government-

green-attracts-mahindra-genze-8063

31-Mar ibtimes.co.in http://www.ibtimes.co.in/mahindra-working-gusto-125-scooter-

launch-2015-627726


http://www.autocarpro.in/news-national/india-sales-analysis-march-2015-automakers-fy2014-happy-note-8107





















http://auto.economictimes.indiatimes.com/news/two-wheelers/scooters-mopeds/mm-registers-the-luna-brand/46501448













http://www.autocarpro.in/news-international/uk-government-green-attracts-mahindra-genze-8063
















6-Apr newswala.com http://www.newswala.com/Sports-News/senna-finishes-5th-for-

mahindra-at-long-beach-150929.html

15-Apr motoroids.com http://www.motoroids.com/features/the-contemporary-heroes-of-

indian-automobile-industry-motorsport-men-who-make-india-proud/

2-Feb smartinvestor.business-standard.com http://www.business-standard.com/article/management/can-racing-

knack-help-mahindra-at-home-115020100761_1.html

4-Feb zigwheels.com http://www.zigwheels.com/motorsports/motogp/news/headlines/m

ahindra-racing-and-aspar-tie-up-for-2015-moto3/20955/1

22-Feb timesofindia.indiatimes.com http://timesofindia.indiatimes.com/home/sunday-times/deep-

focus/These-daughters-mean-business/articleshow/46329014.cms

10-Apr thehindubusinessline.com http://www.thehindubusinessline.com/features/smartbuy/automobiles/how-mahindra-racing-got-its-script-in-place/article7085876.ece


http://www.newswala.com/Sports-News/senna-finishes-5th-for-mahindra-at-long-beach-150929.html



















http://www.business-standard.com/article/management/can-racing-knack-help-mahindra-at-home-115020100761_1.html

















http://www.zigwheels.com/motorsports/motogp/news/headlines/mahindra-racing-and-aspar-tie-up-for-2015-moto3/20955/1




















Mahindra Genre Wise Share

31%

69%

Tonality

Benificial Factual

69%

31%

Mahindra BFA Share

News Web

3

1 1

0

1

2

3

4

Automobile Reviewsite

News Portal Business Portal

Beneficial Genre

4 4

2

1

012345


News Portal BusinessPortal

Corporate Site

News Genre

3

1 1

0 0

1

2

3

4


BusinessPortal

CorporateSite

Web Genre



5

3

1

0

2

4

6

8

News Portal Automobile Review Site Business Portal Corporate Site

Mahindra

Source: TC&S

380

323

117

33 15 10 8 1 0

100

200

300

400



Overall


Suzuki Report Snap Shot Adverse Response

Suzuki Motorcycle India (SMIL), a subsidiary of Suzuki Motor Corporation, Japan, is believed to be looking to expand its superbike portfolio by another two 1000cc models later this year.

Suzuki Motor Corporation has announced the consolidated net sales of the third quarter (April 2014 to December 2014) increased by ¥67.3 billion/Rs 3,499 crore (3.2%) to ¥2,143.0 billion (Rs 111,436 crore) compared to the corresponding period of the previous fiscal year.

Beneficial Response

Source: TC&S

Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world's leading two-wheeler manufacturers, Suzuki Motor Corporation, Japan, has launched the Gixxer SF, a fully faired version of its flagship motorcycle, the Gixxer.



7-Apr business-standard.com http://www.business-standard.com/article/companies/suzuki-

launches-gixxer-variant-at-a-price-of-rs-89-000-115040700816_1.html

21-Apr autocarpro.in http://www.autocarpro.in/news-international/suzuki-debuts-14-

boosterjet-di-turbo-petrol-shanghai-8240

3-Mar myiris.com http://www.myiris.com/news/sector/suzuki-two-wheelers-

experiences-steady-growth-records-12.81-increase-in-sales-feb-15/20150302182902199

6-Feb autocarpro.in http://www.autocarpro.in/news-national/maruti-sales-drive-overall-

suzuki-april-december-2014-7610

17-Feb thehindubusinessline.com http://www.thehindubusinessline.com/companies/with-100cr-ad-

budget-suzuki-motorcycle-to-get-marketing-initiatives-vrooming/article6902360.ece

10-Apr timesofindia.indiatimes.com

http://timesofindia.indiatimes.com/entertainment/events/mumbai/Atul-Gupta-executive-vice-president-Suzuki-Motorcycles-India-Pvt-

Ltd-unveils-new-Suzuki-Gixxer-SF-in-Mumbai/articleshow/46864404.cms


http://www.business-standard.com/article/companies/suzuki-launches-gixxer-variant-at-a-price-of-rs-89-000-115040700816_1.html

























http://www.autocarpro.in/news-international/suzuki-debuts-14-boosterjet-di-turbo-petrol-shanghai-8240



















http://timesofindia.indiatimes.com/entertainment/events/mumbai/Atul-Gupta-executive-vice-president-Suzuki-Motorcycles-India-Pvt-Ltd-unveils-new-Suzuki-Gixxer-SF-in-Mumbai/articleshow/46864404.cms



































27-Apr forbesindia.com http://forbesindia.com/article/boardroom/maruti-rebooted-driving-

a-new-growth-story/40057/1

14-Feb businesstoday.intoday.in http://businesstoday.intoday.in/story/maruti-suzuki-india-chairman-

rc-bhargava-on-budget-2015-16/1/215721.html

2-Mar business-standard.com http://www.business-standard.com/article/news-cm/maruti-suzuki-

gains-after-good-february-sales-115030200233_1.html

13-Mar autocarpro.in http://www.autocarpro.in/news-international/revealed-innovative-

compact-architecture-gen-fcevs-7921

2-Feb business-standard.com http://www.business-standard.com/article/news-cm/maruti-suzuki-

gains-after-good-january-sales-115020200279_1.html

21-Mar business-standard.com http://www.business-standard.com/article/companies/how-2011-

shaped-2012-for-maruti-its-workers-115032100040_1.html


http://businesstoday.intoday.in/story/maruti-suzuki-india-chairman-rc-bhargava-on-budget-2015-16/1/215721.html





















Suzuki Genre Wise Share

53% 47%

Tonality

Benificial Factual

100%

Suzuki BFA Share

News

3

2 2

1

0

1

2

3


Business Portal News Portal Corporate Site

Beneficial Genre 4

2

1

0 0

1

2

3

4

Business Portal Corporate Site AutomobileReview Site

News Portal

Adverse Genre

6

4

3

2

0

2

4

6

BusinessPortal


Corporate Site News Portal

News Genre



4

3

2

0

2

4

6

Business Portal Automobile Review Site Corporate Site News Portal

Suzuki

Source: TC&S

380

323

117

33 15 10 8 1 0

100

200

300

400



Overall


TVS Report Snap Shot

Jupiter automatically shutdown after 1 years . Now Given for servicing in Whitefield TVS showroom, now showroom people saying please be wait let them check and let us know what is the problem and how much we have to pay . Now the question was, without any accident within 1 years of running scooter automatically shutdown and self kicker not working, above 40km ride, scatter was healing . Requesting TVS company please look into the issue and help customer to resolve the issue with free of cost by TVS service center .

Dear sir i bout new star city plus bike on 17th march 2015. I not satisfied with performance of the bike. The main pproblem iis im not getting mileage average im getting only 43 to 48 kmpl only. And cluch and gear also not good. I am not able shift the gear easyly. And if i raid above 60kmph the engine sound is changeing. Realy i felt i got defectcting bike. Please resolve my bike problem or give me change of new bike. Its not even 40 days old. I am faceing so much troble from day one. Mainly i need good milege pls resolve my problem as soon as possible.

I purchased my bike on 21/03/2015 from Mangurish TVS. And the very next day it started giving me problems. The bike has not even completed 100Kms. First the bike started jerking and went off in between the road when I was on 40km/hr. I went to service station of TVS Motors and got it fixed and now the bike is floating. My half of the fuel dripped on the road. Now When I went to TVS Motor they are saying that the carburetor of the bike has a problem. It is a new bike and how come it is giving me so much of problem ?? I need a explanation for this and want you'll to take some action regarding this matter as soon as possible.

Adverse Response

TVS Motor Company posted a sales growth of 7% during the month of March 2015, with total sales increasing from 196,826 units recorded in the month of March 2014 to 211,122 units in the month of March 2015.

Beneficial Response



2-Apr tvsmotor.com http://www.tvsmotor.com/news.asp?id=340&yr=2015


http://www.tvsmotor.com/news.asp?id=340&yr=2015


8-Apr business-standard.com http://www.business-standard.com/article/news-cm/market-

remains-firm-115040800604_1.html

8-Apr investmentguruindia.com http://www.investmentguruindia.com/BrokingViews/hold-tvs-motor-

company-ltd-for-target-rs270-sharekhan

25-Mar moneycontrol.com http://www.moneycontrol.com/news/stocks-views/sell-bata-lic-

housing-tvs-motor-sudarshan-sukhani_1339295.html

26-Mar m.moneycontrol.com http://m.moneycontrol.com/news/buzzing-stocks/tvs-motor1-

goldman-sachs-retains-buy-target-rs-345_1340215.html

27-Mar moneycontrol.com http://www.moneycontrol.com/news/stocks-views/tvs-motor-may-

test-rs-340-345-gaurang-shah_1341688.html

31-Mar business-standard.com http://www.business-standard.com/article/news-cm/pharma-stocks-

in-demand-115033100671_1.html


http://www.business-standard.com/article/news-cm/market-remains-firm-115040800604_1.html











http://www.moneycontrol.com/news/stocks-views/tvs-motor-may-test-rs-340-345-gaurang-shah_1341688.html




















2-Apr consumercomplaints.in http://www.consumercomplaints.in/tvs-motor-company-tvs-motor-

company-regarding-defective-tvs-jupiter-c1035138

6-Apr consumercomplaints.in http://www.consumercomplaints.in/tvs-motor-company-i-am-not-

getting-mileage-in-my-star-city-plus-c1037586

22-mar consumercomplaints.in http://www.consumercomplaints.in/tvs-motor-company-tvs-wego-original-invoice-and-other-papers-not-received-rc-book-also-not-

received-c1028557

25-Mar consumercomplaints.in http://www.consumercomplaints.in/tvs-motor-company-regarding-

defective-tvs-jupiter-c1029955

30-Mar capitalmarket.com http://www.capitalmarket.com/cmedit/story2-0.asp?sno=764026


http://www.consumercomplaints.in/tvs-motor-company-tvs-motor-company-regarding-defective-tvs-jupiter-c1035138





















http://www.consumercomplaints.in/tvs-motor-company-i-am-not-getting-mileage-in-my-star-city-plus-c1037586



























http://www.consumercomplaints.in/tvs-motor-company-tvs-wego-original-invoice-and-other-papers-not-received-rc-book-also-not-received-c1028557



































http://www.consumercomplaints.in/tvs-motor-company-regarding-defective-tvs-jupiter-c1029955















TVS Genre Wise Share

36%

7%

57% Tonality


36%

64%

TVS BFA Share

News Web

1

0

0.5

1

Corporate Site

Beneficial Genre

4

1

0

1

2

3

4

5

Complaint Site Business Portal

Adverse Genre

5

0

2

4

6

Business Portal

News Genre

4 4

1

012345

Business Portal Complaint Site Corporate Site

Web Genre



4

1

0

2

4

6

8

10

Business Portal Complaint Site Corporate Site

TVS

Source: TC&S

380

323

117

33 15 10 8 1 0

100

200

300

400



Overall


BUZZANGLES Measure What Matters…

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

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Who is speaking and when

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Disclaimer

Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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Thank You

Marketing

2 Wheeler BFA Analysis Report