KEY TAKEAWAYS FROM THE20DUBLIN WEB SUMMIT

At this year's Web Summit, leaders from across marketing, tech, startups, and more shared some of their greatest insights…

When 20,000 of your closest friends get together in Dublin, too much greatness ensues to not share. !

Here are some of the best.

At this year's Web Summit, leaders from across marketing, tech, startups, and more shared some of their greatest insights…

When 20,000 of your closest friends get together in Dublin, too much greatness ensues to not share. !

Tanya Cordrey, The Guardian @tcordrey

Success has moved

to having

quality content

and a

truly great brand.

“

”

Emily Steel, NY Times @emilysteel

“There’s a whole new set of skills that journalists and editors need, but at their core, they need to know how to report well and how to tell really good stories.”

People love video because it’s an emotive experience.”

Norm Johnston, Mindshare @NTjohnston

“Banner ads don’t get people excited.

Andy Markowitz, GE @AndyMarkowitz

“Deal with disruption by

being the

disruptor.”

Andy Markowitz, GE @Andymarkowitz

Beth Comstock (CMO of GE) does all the things she wants her people to do: She blogs, she tweets.”

“Lead by example.

Geoff Smith, VivaKi @GeoffSmithAOD

but also be prepared to learn a lot.”“Be prepared to fail

Perry Valkenburg, TBWA @PerryTBWA

data fuels creativity.”“In the end,

Chris Clarke, DigitasLbi UK @albionics

“Data, really, is just people in disguise.”

Lew Cirne, New Relic @sweetlew

“Life is too short for bad software.”

Jimmy Maymann, Huffington Post @maymann

“Brands today need to realize that it’s not just about a banner ad, it’s about content as a conversation starter.”

“Content is not about being controversial, it’s about being

relevant and articulate.”Jimmy Maymann, Huffington Post

@maymann

“Creating content is marketing for people,

not at them.”Rob Newlan, Facebook @robnewlan

“Shoestring budgets force you to make it work.”Henry Blodget, Business Insider @hblodget

Cillian Kieran, CKSK @cillian

User experience is like fairy dust. Sprinkle it on everything.

One of the key triggers, statistically, for shareability is emotional intensity.

Sarah Wood, Unruly @sarahfwood

“We have a great sense of purpose as a company, and it’s really about building technology and tools that help make a difference in people’s lives.”

Lorraine Twohill, Google

Justin Rosenstein, Asana @rosenstein

“The primary indicator of success is clarity in purpose, plan, and responsibility.”

“Today, the web is about people linking to web pages and people linking to other people. We have a curated web, a social web.”

Mike McCue, Flipboard @mmccue

Jan Rezab, SocialBakers @janrezab

“Brands need to become media companies to be great on social. They have to produce their own content.”

"Amazing people need a purpose beyond profits."

Dharmesh Shah, HubSpot @Dharmesh

Whether you were one of the 20,000 people in Dublin, tuned in to the live stream, or missed the Web Summit entirely, the conference was chock full of marketers, business leaders, and entrepreneurs, all with great insights to inform your business. !Whether you want to grow your company, revitalize your creativity, or just get some inspiration to push you in the right direction, these speaker quotes are a great start…

As they say in Dublin, sláinte!