Google Confidential and Proprietary

Michael Faley,Head of Search Strategy,Google Ireland

Search & The Consumer Journey

“The technology which is giving us very quick, very fast responses is also training people into the impression that they can get anything they want—any information they want—at the moment they think about it.“

Joseph Cowan, Partner and Senior Search Strategist at MEC Global

Google Confidential and Proprietary

How is Search changing Consumer behaviour?1

What opportunities and challenges does this present?2

Who’s winning on Search & how are they doing it?3

Clicks

In-Store

Clicks

Conversions

“argos”

“hd tv”

“samsung hd tv”“tv reviews”

“samsung hd tv 32 inch”“samsung hd tv specs”

“lcd vs led tv”

In-Store

The power of prime shelf space

Google Confidential and Proprietary

Meeting the challenge

€1 delivers €27 in-store

20% of Store Locator visits result in visit to store

Attribute 43% more sales to search marketing

1.75X In-Store Sales

$1delivers $5.77 in-store

Clicks

In-StoreMATH

Leave no demand behind

Google Confidential and Proprietary

Which would you prefer?€30 CPA vs €20 CPA

Focus on profit

Math Minds budget for R&D

Tracking & Measurement1

Start simple data capture today2

Question your KPIs3