2015 Digital Marketing Directions for Hotel Marketers

Digital Marketing Directions 2015

Three Key Trends Driving Your Hotel Marketing Next Year

These are “the good ol’ days”

• Occupancies and rates at record highs (STR)

• New inventory lagging demand (STR)

• 2015 presents the opportunity to be a great year

• But only if you take advantage of trends

It’s All E-commerce

Internet, Everywhere

We’re All Publishers

Now

Radical Transparency

Deep Customer Insights

Disruption & Disinter-mediation

Changing of the Guard


Mobiles Wearables Usables Invisibles

Source: http://blogs.cisco.com/news/cisco-connections-counter/

• Almost 13.4 billion Internet-connected devices in the world

• Roughly 2 Internet-connected devices for every man, woman, and child on the planet

More people own mobile phones than own toothbrushes


“The web is like electricity. It’s just there.” Eric Schmidt

Context is Queen• Segment customer behaviors

by context

• Observe, measure, and learn your customer’s pain points in each

• Improve by aligning customer experience with context


And if context is queen, guess

what that makes content


Now

204,000,000 emails sent

Source: Intel


Now

90+ reviews


Now

100,000 Tweets


Now

28,000 photos


Now

208,000 photo uploads


Now

30 hours of video uploaded


Now

2+ million search queries


Now

Content is King• Cut through the clutter

• Create content that is:–Snackable

–Sharable

–Sharp


Now

Snackable

SharpShareable

Images sell

Next 5-10 years

• 2+ million search queries

• 204,000,000 emails

• 30 hours of YouTube video

• 90+ reviews

• 104,000 Tweets

• 208,000 photo uploads


Now


Mobiles Wearables Usables Invisibles

Data is the Crown Jewels• Highlights customer behaviors,

wants, and desires

• Leads product, promotion, placement and pricing decisions

• Cannot be easily duplicated by competition


Disney MyMagic+ RFID “tickets” and purchasing

Data is the Crown Jewels• Be willing to start small

• Anticipate, analyze, and adapt to changing customer needs

• Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it


Keys to Your Kingdom Next YearIt’s All

E-commerce




Now

Key Takeaways• Content is king

– Use snackable, sharable, and sharp content to attract interest and action

• Context is queen– Help your customers meet their needs where they are, not just on which device

• Data is the crown jewels– Use it to gain a competitive advantage, and to rule next year!

Thank YouWeb: timpeter.com

Phone: 201-305-0055

Email: [email protected]

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