95

21 Tactics to Acquire Customers

Tags:

Embed Size (px)

DESCRIPTION

Growth hacks are trendy, but rarely described in actionable terms. Andrew Dumont's post "How to Grow: 21 Tactics To Acquire Customers" is one of the few that managed to do just that. In this deck, we apply a fun visual treatment to his amazing post, and beef it up with even more relevant stats and case studies. Link to Andrew's blogpost: http://moz.com/blog/how-to-grow-21-tactics-to-acquire-customers

Citation preview

Page 1: 21 Tactics to Acquire Customers
Page 2: 21 Tactics to Acquire Customers
http://moz.com/blog/how-to-grow-21-tactics-to-acquire-customers
Page 3: 21 Tactics to Acquire Customers
Page 4: 21 Tactics to Acquire Customers
Page 5: 21 Tactics to Acquire Customers
Page 6: 21 Tactics to Acquire Customers
Page 7: 21 Tactics to Acquire Customers
Page 8: 21 Tactics to Acquire Customers
http://moz.com/beginners-guide-to-seo/keyword-research
Page 9: 21 Tactics to Acquire Customers
https://www.uservoice.com/tour/helpdesk/
Page 10: 21 Tactics to Acquire Customers
Page 11: 21 Tactics to Acquire Customers
Page 12: 21 Tactics to Acquire Customers
Page 13: 21 Tactics to Acquire Customers
http://www.bzzagent.com/blog/post/study-mind-brand-advocate/
Page 14: 21 Tactics to Acquire Customers
Page 15: 21 Tactics to Acquire Customers
Page 16: 21 Tactics to Acquire Customers
https://econsultancy.com/blog/64074-why-your-brand-should-use-social-listening-right-now#i.11n91bj1ei9cot
Page 17: 21 Tactics to Acquire Customers
Page 18: 21 Tactics to Acquire Customers
Page 19: 21 Tactics to Acquire Customers
Page 20: 21 Tactics to Acquire Customers
http://www.groovehq.com/blog/sbs-six-months-later
Page 21: 21 Tactics to Acquire Customers
Page 22: 21 Tactics to Acquire Customers
Page 23: 21 Tactics to Acquire Customers
Page 24: 21 Tactics to Acquire Customers
Page 25: 21 Tactics to Acquire Customers
Page 26: 21 Tactics to Acquire Customers
Page 27: 21 Tactics to Acquire Customers
Page 28: 21 Tactics to Acquire Customers
http://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html
Page 29: 21 Tactics to Acquire Customers
Page 30: 21 Tactics to Acquire Customers
Page 31: 21 Tactics to Acquire Customers
Page 32: 21 Tactics to Acquire Customers
Page 33: 21 Tactics to Acquire Customers
Page 34: 21 Tactics to Acquire Customers
http://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-5/
http://shankman.com/haroforbes-can-one-idiot-ruin-it-for-everyone-no/
Page 35: 21 Tactics to Acquire Customers
Page 36: 21 Tactics to Acquire Customers
Page 37: 21 Tactics to Acquire Customers
Page 38: 21 Tactics to Acquire Customers
Page 39: 21 Tactics to Acquire Customers
Page 40: 21 Tactics to Acquire Customers
https://dev.twitter.com/programs/twitter-certified-products
Page 41: 21 Tactics to Acquire Customers
Page 42: 21 Tactics to Acquire Customers
Page 43: 21 Tactics to Acquire Customers
http://www.internetlivestats.com/twitter-statistics/#trend
Page 44: 21 Tactics to Acquire Customers
Page 45: 21 Tactics to Acquire Customers
Page 46: 21 Tactics to Acquire Customers
http://blog.coursera.org/post/64907189712/a-triple-milestone-107-partners-532-courses-5-2
https://www.coursera.org
Page 47: 21 Tactics to Acquire Customers
Page 48: 21 Tactics to Acquire Customers
Page 49: 21 Tactics to Acquire Customers
http://moz.com/blog/comment-marketing-as-an-inbound-tactic-whiteboard-friday
Page 50: 21 Tactics to Acquire Customers
Page 51: 21 Tactics to Acquire Customers
Page 52: 21 Tactics to Acquire Customers
Page 53: 21 Tactics to Acquire Customers
Page 54: 21 Tactics to Acquire Customers
Page 55: 21 Tactics to Acquire Customers
http://saleshq.monster.com/training/articles/89-the-secret-to-winning-back-customers
Page 56: 21 Tactics to Acquire Customers
Page 57: 21 Tactics to Acquire Customers
Page 58: 21 Tactics to Acquire Customers
Page 59: 21 Tactics to Acquire Customers
http://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf
Page 60: 21 Tactics to Acquire Customers
http://www.newmediacampaigns.com/page/wufoos-customer-service
Page 61: 21 Tactics to Acquire Customers
Page 62: 21 Tactics to Acquire Customers
Page 63: 21 Tactics to Acquire Customers
http://www.eloqua.com/resources/marketing-insights.html#influencers-impact-conversions
Page 64: 21 Tactics to Acquire Customers
Page 65: 21 Tactics to Acquire Customers
Page 66: 21 Tactics to Acquire Customers
Page 67: 21 Tactics to Acquire Customers
Page 68: 21 Tactics to Acquire Customers
Page 69: 21 Tactics to Acquire Customers
http://seamlesssocial.com/inbound-marketing-9-conversion-success-stories/
Page 70: 21 Tactics to Acquire Customers
http://helpscout.net/
Page 71: 21 Tactics to Acquire Customers
Page 72: 21 Tactics to Acquire Customers
Page 73: 21 Tactics to Acquire Customers
http://moz.com/blog/the-end-of-consulting-a-new-partnership-our-focus-on-software
Page 74: 21 Tactics to Acquire Customers
Page 75: 21 Tactics to Acquire Customers
Page 76: 21 Tactics to Acquire Customers
http://groovehq.com/blog/survey-post-mortem
Page 77: 21 Tactics to Acquire Customers
http://stateofinboundmarketing.com/
Page 78: 21 Tactics to Acquire Customers
Page 79: 21 Tactics to Acquire Customers
Page 80: 21 Tactics to Acquire Customers
https://appexchange.salesforce.com
Page 81: 21 Tactics to Acquire Customers
Page 82: 21 Tactics to Acquire Customers
Page 83: 21 Tactics to Acquire Customers
Page 84: 21 Tactics to Acquire Customers
Page 85: 21 Tactics to Acquire Customers
Page 86: 21 Tactics to Acquire Customers
http://www.cmo.com/articles/2011/4/5/the-positive-effects-of-cause-related-marketing.html
Page 87: 21 Tactics to Acquire Customers
Page 88: 21 Tactics to Acquire Customers
Page 89: 21 Tactics to Acquire Customers
Page 90: 21 Tactics to Acquire Customers
Page 91: 21 Tactics to Acquire Customers
Page 92: 21 Tactics to Acquire Customers
http://www.cmo.com/articles/2011/4/5/the-positive-effects-of-cause-related-marketing.html
Page 93: 21 Tactics to Acquire Customers
Page 94: 21 Tactics to Acquire Customers
http://referralcandy.com/
Page 95: 21 Tactics to Acquire Customers
http://moz.com/blog/how-to-grow-21-tactics-to-acquire-customers

RE-THINK YOUR FUNNEL MARKETING STRATEGY: · PDF file21 ASSESSMENT. 4 RE-HIN ... customers should be at least three times your cost to acquire customers (CAC). ... new tactics and new

RE-THINK YOUR FUNNEL MARKETING STRATEGY: · PDF file21 ASSESSMENT. 4 RE-HIN ... customers should be at least three times your cost to acquire customers (CAC). ... new tactics and new

Documents
The New Marketing Reality - · PDF fileThe New Marketing Reality ... expensive to acquire new customers than it is to retain ... Both of these are key retention tactics

The New Marketing Reality - · PDF fileThe New Marketing Reality ... expensive to acquire new customers than it is to retain ... Both of these are key retention tactics

Documents
Acquire New Customers and Explode Your Revenue with Content Marketing

Acquire New Customers and Explode Your Revenue with Content Marketing

Business
Broker Marketing: 7 Tools & Tactics to Acquire, Convert & Retain More Traders

Broker Marketing: 7 Tools & Tactics to Acquire, Convert & Retain More Traders

Marketing
Startup Sales - How to Acquire Your First Customers

Startup Sales - How to Acquire Your First Customers

Sales
Acquire, Grow, and Retain More Customers with Online Communities · Acquire, Grow, and Retain More Customers with Online Communities Build engaging external and internal communities

Acquire, Grow, and Retain More Customers with Online Communities · Acquire, Grow, and Retain More Customers with Online Communities Build engaging external and internal communities

Documents
MARKETFORCE Acquire the right customers with a measurable ... · MARKETFORCE Acquire the right customers with a measurable search marketing strategy ™ A successful search marketing

MARKETFORCE Acquire the right customers with a measurable ... · MARKETFORCE Acquire the right customers with a measurable search marketing strategy ™ A successful search marketing

Documents
5 hacks to acquire new customers using Local SEO

5 hacks to acquire new customers using Local SEO

Business
Simple Tactics To Convert Your Customers Online

Simple Tactics To Convert Your Customers Online

Business
Ericsson TV Vision and Trends - ITU · PDF file(Dubai, UAE, 20 – 21 September 2011 ) ... pricing and bundling tactics ... ›Maintain rather than acquire new customers

Ericsson TV Vision and Trends - ITU · PDF file(Dubai, UAE, 20 – 21 September 2011 ) ... pricing and bundling tactics ... ›Maintain rather than acquire new customers

Documents
How to Acquire your First 100 Customers: 10 Tactics to Use After You Launch

How to Acquire your First 100 Customers: 10 Tactics to Use After You Launch

Small Business & Entrepreneurship
Increase Profits, Retain Clients and Acquire New Customers with Doyenz

Increase Profits, Retain Clients and Acquire New Customers with Doyenz

Documents
HowToBuildProfitableCustomerLoyaltyProgram print.indd 1 21 ... · PDF fileHow to build a profitable customer loyalty program 2 ... Acquire loyal customers ... Smart email tactics for

HowToBuildProfitableCustomerLoyaltyProgram print.indd 1 21 ... · PDF fileHow to build a profitable customer loyalty program 2 ... Acquire loyal customers ... Smart email tactics for

Documents
SOPHEON 2012 ANNUAL REPORT · PDF fileto 21% the year before. Customers headquartered in ... integrated mix of tactics ... • Expand direct and indirect distribution channels to acquire

SOPHEON 2012 ANNUAL REPORT · PDF fileto 21% the year before. Customers headquartered in ... integrated mix of tactics ... • Expand direct and indirect distribution channels to acquire

Documents
Evolutions in APT Tactics - · PDF fileon the perpetrators and protecting our customers with ... Acquire Target Destroy Spearphish ... 21 Time Active Script Event Consumer

Evolutions in APT Tactics - · PDF fileon the perpetrators and protecting our customers with ... Acquire Target Destroy Spearphish ... 21 Time Active Script Event Consumer

Documents
Perfect for You - Extole · PDF fileA closer look at referral marketing 21 In retreat: paid ... digital tactics are retail marketers ... that acquire new customers at scale by rewarding

Perfect for You - Extole · PDF fileA closer look at referral marketing 21 In retreat: paid ... digital tactics are retail marketers ... that acquire new customers at scale by rewarding

Documents
SnapApp Engage and Acquire customers with Interactive Content YOU Create

SnapApp Engage and Acquire customers with Interactive Content YOU Create

Health & Medicine
6 Tips to Acquire Customers with Your About Page

6 Tips to Acquire Customers with Your About Page

Marketing
Using Content to Reach, Acquire and Retain Customers

Using Content to Reach, Acquire and Retain Customers

Marketing
How to Attract, Acquire and Retain Customers Using Inbound Marketing

How to Attract, Acquire and Retain Customers Using Inbound Marketing

Marketing
Workhorses and dark horses: digital tactics for customer ... a mosaic of tactics to acquire customers..... 19 Let content be your guide..... 19 Apply a balance of social media tactics

Workhorses and dark horses: digital tactics for customer ... a mosaic of tactics to acquire customers..... 19 Let content be your guide..... 19 Apply a balance of social media tactics

Documents
Acquire Customers at the Lowest Cost

Acquire Customers at the Lowest Cost

Technology
33 Tactics to Engage and Retain More Customers - IRCE 2016

33 Tactics to Engage and Retain More Customers - IRCE 2016

Marketing
7 steps to acquire customers online - Isobarengage.ecommera.com/rs/433-OEO-111/images/eBook_7... · 10 7 steps to acquire customers online With your content strategy in place, the

7 steps to acquire customers online - Isobarengage.ecommera.com/rs/433-OEO-111/images/eBook_7... · 10 7 steps to acquire customers online With your content strategy in place, the

Documents
10 Tactics To Attract More Customers To Your Online Store

10 Tactics To Attract More Customers To Your Online Store

Retail
Workhorses and dark horses: digital tactics for customer ...go.extole.com/rs/extole/images/Gigaom Research - Work horses and... · Create a mosaic of tactics to acquire customers

Workhorses and dark horses: digital tactics for customer ...go.extole.com/rs/extole/images/Gigaom Research - Work horses and... · Create a mosaic of tactics to acquire customers

Documents
CHAPTER 5: DESIGNING MARKETING PROGRAMS TO · PDF fileThe strategy and tactics behind marketing programs have ... 5.21. Web Strategies ... to acquire customers at half the cost of

CHAPTER 5: DESIGNING MARKETING PROGRAMS TO · PDF fileThe strategy and tactics behind marketing programs have ... 5.21. Web Strategies ... to acquire customers at half the cost of

Documents
Winning the Sale This Holiday Season - PMX Agency · PDF fileWinning the Sale This Holiday Season. ... Existing Customers 3 Key Tactics: ... Acquire: Boost click-through-rates by an

Winning the Sale This Holiday Season - PMX Agency · PDF fileWinning the Sale This Holiday Season. ... Existing Customers 3 Key Tactics: ... Acquire: Boost click-through-rates by an

Documents
PEG Case Tcs Operating Tactics Reduce Costs Retain Customers

PEG Case Tcs Operating Tactics Reduce Costs Retain Customers

Documents
Symantec - How to acquire new customers and keep them

Symantec - How to acquire new customers and keep them

Technology