So, youve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store. You proudly launch your store, and theres a small trickle of customers. How do you get more? Here are 10 tactics that you may find helpful.
PRESENTS T O Y O U R O N L I N E S T O R E MORE CUSTOMERSMORE CUSTOMERS ATTRACT MORE CUSTOMERS 10 TACTICSTO
HOLD A SALE1 SALE $9.90U.P.: $19.90 TACTIC THIBAULT VILLET People like the concept of ash sales that start everyday at 9am. They also like the fact that its a bit of a race and competitive because some products are limited. CEO & PARTNER, GLAMOUR SALES CHINA Good for getting attention and winning over new customers Consider introducing limits to suggest exclusivity http://technode.com/2013/12/02/interview-with-luxury-ash-sale-site-glamour-sales-ceo-thibault-villet/
RUN A COMPETITION2 TACTIC 1st pri z With this strategy, you are targeting the First Time Visitors who will want to join in on the social conversations and ultimately get them excited to explore your brand to make a purchase. TIM SAE KOO CEO, TINT Run a competition that is purposeful and relevant to your brand & market Consider using a voting mechanism - participants win by getting their friends to vote http://www.tintup.com/blog/social-ecommerce/
RUN A COMPETITION2 TACTIC 1st pri z http://www.tintup.com/blog/social-ecommerce/ Birchbox Frances hashtag contest #contresoireefoot asked First Time Visitors who were ambivalent to the World Cup craze, What are you doing instead of watching soccer? Thousands responded by sharing the hashtag with non-world cup activities in order to win a 200 shopping spree. #contresoireefoot
GIVE FREE SAMPLES3 TACTIC FREE SAMPLES! MARK HAYES You can gain hundreds, even thousands of email subscribers by hosting a product giveaway before or after your online store opens. Ask visitors to register to enter the contest and give bonus entries for sharing the contest on social media networks or forwarding it to friends. Once the site launches, or when the contest ends, send a promotional email offering a discount. HEAD OF COMMUNICATIONS, SHOPIFY If limited by cost, give free samples to a random subset of lucky subscribers Consider reaching out to inuential bloggers to review your free samples http://www.shopify.com.sg/blog/5893075-17-ways-to-make-your-rst-ecommerce-sale
PARTNER UP4 TACTIC CHECK OUT HIS HANDBAGS! LOOK AT HIS BEAUTIFUL SHOES! ARTHUR KLEBANOFF If the three best principles of successful real estate investing are location, location and location, the three most important elements of growing an ecommerce company are partner, partner and partner. CEO, ROSETTABOOKS Earn your customers loyalty by introducing them to other quality brands they might like Get more exposure by being visible and active among other players in your niche http://www.inc.com/arthur-klebanoff/partners-how-to-grow-your-e-commerce-business.html
PARTNER UP4 TACTIC CHECK OUT HIS HANDBAGS! LOOK AT HIS BEAUTIFUL SHOES! https://blackmilkclothing.com/pages/faqs Did you know? Black Milk Clothing uses shoes supplied by their partner, Solestruck.
WRITE TARGETED BLOG CONTENT5 TACTIC BOOK BOOK TA R G E T S LO C K E D CONTENT Blogging improves your SEO, bringing in more customers through organic search Gives your existing visitors the opportunity to share and promote your content DAN WANG Blogging is a great way to build your audience and generate more traffic and sales for your business. You shouldnt treat it as an unnecessary luxury. Even infrequent posts can help your business. CONTENT SPECIALIST, SHOPIFY http://www.shopify.com.sg/blog/13329281-why-every-ecommerce-business-needs-a-blog-and-9-ideas-to-get -you-started
WRITE TARGETED BLOG CONTENT5 TACTIC BOOK BOOK TA R G E T S LO C K E D CONTENT http://www.contentplus.co.uk/marketing-resources/infographics/anatomy -of-content-marketing 60%of consumers feel more positive about a company after reading custom content on its site.
OFFER A NEW PRODUCT/SERVICE6 TACTICTACTIC NEW LOOK! SAME GREAT TASTE!NEW LOOK! SAME GREAT TASTE! PAUL PANZA (On repackaging their Dole Frozen Fruit Bags into Single-Serve Cups to a fresher crowd) Although the texture was important, it's only half the solution. We learned that see-through cups were key because it signals to consumers the fruit is natural. DIRECTOR OF MARKETING, DOLE PACKAGED FOODS Novelty is a surere way of earning attention Could simply be a repositioning, repackaging or even repricing of an existing product http://www.fastcompany.com/3007825/how-three-companies-are-repackaging-their-food-fresher-crowd
OFFER A NEW PRODUCT/SERVICE6 TACTICTACTIC NEW LOOK! SAME GREAT TASTE!NEW LOOK! SAME GREAT TASTE! http://newsroom.mwv.com/press-release/corporate/mwv-packaging-matters-res earch-reveals-global-differences-role-packaging 64%of consumers tried something new because the packaging caught their eye on the retail shelf.
ADVERTISE7 TACTIC MARC POIRIER Theyre so convenient to implement and the results are usually quite good users are highly likely to click Google Product Listing Ads, which takes away from the regular search results and the standard AdWords text ads. In a nutshell, good volume, good ROI, and little effort is required to manage them. FOUNDER AND EVP, ACQUISIO SEARCH ENGINE MARKETING EXPERT Experiment with different keywords in Google ads to rene your targeting Use unique, relevant landing pages that include the keywords http://www.cpcstrategy.com/blog/2014/06/why-retailers-win-with-google-shopping-as-told-by-13-ecommerce-experts/
ADVERTISE7 TACTIC http://www.cpcstrategy.com/blog/2014/06/why-retailers-win-with-google-shopping-as-told-by-13-ecommerce-experts/ 269%. $ $ 269% revenue During the 2013 peak end-of-the-year shopping season, Kenshoo global retailers spent nearly 138% more year-over-year (YoY) on Product Listing Ads and saw a YoY revenue increase of
PARTICIPATE IN SOCIAL MEDIA8 TACTIC CARMELLA LANNI Get to know your shoppers through data, social listening and engagement via real conversations. The data will let you know how well types of content are performing. Social listening will give you an idea of what your customers are looking to see from you. Engagement opens dialog and actually empowers consumers to feel they are a part of your business. BLOGGER, THE VEGAN E-COMMERCE GIRL Go to where your target audience is Listen, contribute and be useful Create stories worth sharing with others http://ogcontent.com/ecommerce-content-marketing/
PARTICIPATE IN SOCIAL MEDIA8 TACTIC #Socialnomics 2014 by Erik Qualman https://www.youtube.com/watch?v=zxpa4dNVd3c 93%of shoppers buying decisions are inuenced by social media.
INCENTIVIZE FIRST PURCHASE9 TACTIC BETH MORGAN (On Free Gift With Purchase) You might not be able to offer something in advance, but you can denitely offer something alongside. Even if you dont advertise the gift in advance, slipping samples of other products into your shipped product can create the feeling of having received a gift that might earn you a second purchase. MARKETING CONSULTANT AND EARLY-STAGE STARTUP ADVISOR, MARKETINGNERDISTRY.COM Consider offering a small discount for rst time purchases Make it tangible and obvious what the customer will get if they purchase right now http://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-inuence-customers
INCENTIVIZE FIRST PURCHASE9 TACTIC http://business.time.com/2012/12/18/why-free-shipping-is-almost-universal-and-why-you-should-be-wary-of-it/ Surveys suggest that free shipping puts shoppers in a better mood, which may lead them to spend more. Where free shipping was offered last week, customers spent an average of $137 per order, according to the National Retail Federation. Without free shipping, the tab fell to $91. $137 $91 Without free shipping customerspending With free shipping
INCENTIVIZE CUSTOMER REFERRALS 10 TACTIC JEFF BEZOS If you do build a great experience, customers tell each other about that. Word-of-mouth is very powerful. CEO, AMAZON.COM Use a dual-sided incentive system to reward both referrer and referees Write succinct referral emails with clear call-to-action http://www.businessweek.com/stories/2004-08-01/online-extra-jeff-bezos-on-word-of-mouth-power
INCENTIVIZE CUSTOMER REFERRALS 10 TACTIC http://www.nielsen.com/us/en/insights/news/2013/under-the-inuence-consumer-trust-in-a dvertising.html 84%of surveyed shoppers said that word-of-mouth recommendations from friends and family were the most trustworthy.
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