IT’SALL

NEWTO

YOU

At 2nd & Charles, our motto is: It’s All New to You. That concept has helped us take the idea of recycling to a whole new level. Instead of finding new ways to use books, movies, music, games, electronics and collectables, we came up with the great idea to help people reuse them—trade them to us for cash or store credit.

Then customers can shop more than 3 miles of shelf space holding over 500,000 items—from vintage vinyl to the latest iPad or NOOK. Our store inventory is ever-changing, so our customers experience the thrill of the hunt with the guarantee of a good deal.

REIMAGINETHE POSSIBILITIES

For information contact:Katharine Davis

Office: 205.909.0935Mobile: 205.222.2573

DavisK@booksamillion.com

Just like 2nd & Charles. We all know things have changed over the past few years. Big, shiny, and new are out. So is conspicuous consumption. Recycling is important to all of us — and not just when it comes to plastic bottles and aluminum cans. People want to spend less, live with less, and get more out of what they already have.

So we gave them what they wanted. A place to sell the things they have. A place to find something cool and different (and usually cheap!) every time they come in. A place where they can browse, hang out and experience the ever-changing continuum of people recycling great stuff.

Trust us, we realize we didn’t invent the concept of the used bookstore. But just like the stuff in our stores, we just took something well-loved and breathed new life into it.

Guess what? It worked.

At 2nd & Charles, we don’t like to think of things as old or used. We prefer words like experienced, established, well-loved and proven. For example, our sister company, Books-A-Million. It’s been around for a while — since 1917 to be exact — but it’s by no means outdated or behind the times. In fact, it’s the largest book retailer in the Southeast and the second largest in the country. It’s on the move, opening new locations, offering the latest technology, and meeting the new demands of the fluid marketplace.

RETHINKINGAN OLD IDEA

The entrance facade of our Aurora, Colorado location.

With an ever-changing inventory, customers can shop more than 3 miles of shelves holding over 500,000 items.

Hand-crafted from more than 4,000 hardcover books, the Book Wall stands as an iconic feature in every 2nd & Charles location.

The entrance facade of our Harrisburg, Pennsylvania location.

With 1000s of new items being introduced each week, guests are greeted with a reminder of our ever-evolving inventory.

When it comes to media, 2nd & Charles offers a massive collection of music, movies, video games and even vinyl records.

From musical instruments to classic vinyl, 2nd & Charles carries a huge selection for music lovers.

2nd & Charles offers a wide variety of Brand New merchandise as well as Rare Treasures like autographed books.

Modern yet comfy, 2nd & Charles has numerous reading nooks forour customers to enjoy.

TRILLIONS OF TREASURES WAITING PATIENTLY TO BE

REDISCOVERED

WHERE WE LIVE.

We opened our first store in Hoover, Alabama in 2010. And in just three short years, we’ve opened an additional eight stores. Sure, that’s impressive. But even more important than the pace of our growth has been the thought we put into it. We carefully researched the markets. We looked for a very specific demographic — the precise mix of customers who would understand our concept, embrace it and actively participate in it.

CORE CUSTOMER PROFILE• Middle Income Families• Average HH Income $69,267• Median Age 38.2

NEW TARGET MARKETS• King of Prussia, PA• Minneapolis, MN• Tacoma, WA

• Nashua, NH• Dublin, OH• Novi, MI

THE PROCESS IS SIMPLE.

Amber L. Boston, MA /// yelp.com

I’ve been seeing and hearing about this place for a while now. At first, I had no idea what this enormous store was. It was hard to believe it was just books/movies/dvds etc. I assumed there would also be some other random knick-knacks (which there are!). I finally had the chance to explore this store yesterday. My friends were right—this is definitely not a store you can easily pop into for JUST 10 minutes. Again, this place is HUGE! I love just browsing through book stores, and I like this one even better because the books are way cheaper! The conditions of the books vary, and the prices for the same titles will also vary slightly. Most of the books were in pretty good condition, and honestly, many of them looked just new! They also have brand new copies of some books, but you’re also paying the price for a brand new book.

I filled up my basket with way too many things and ended up giving myself a $10 limit. I bought a 1000 piece puzzle (NEW!) for only $3! I also got a copy of Wuthering Heights for a dollar and then an Ellen Degeneres book for less than $5. Pretty good if I do say so myself : )

When I was leaving the store, I noticed a couple bins outside next to a large sign that said FREE. There were just a few random books, but I found one that caught my eye. Not bad for FREE!. Also, I saw a lady just dropping off some books in the bin, I guess it’s a place to just pay-it-forward in terms of books if you don’t care about selling the books to the store.

I’ll definitely be back! So much exploring to do and a great place to shop to build my library!

Bryan W. Birmingham, AL /// yelp.com

If you have never been to a 2nd & Charles, and you are into vintage / thrift stuff, you should definitely check it out. While this is a chain store, and I believe is part of the Books-A-Million enterprise, it still has a local feel to it. You really never know what you may find here.

GLOWING

REVIEWSKandis A. Augusta, GA /// yelp.com

When I first went into this store, I was in heaven!!!! Where else can you go and find books, movies and music at basement prices???? I love this place!!!! I can stay in here for hours!

2ND & CHARLES.MARKETING + PROMOTIONS.

2nd & Charles has become THE destination for those who love the experience of music on vinyl.

In celebration of the re-release of every Beatles album on vinyl, 2nd & Charles paid tribute to all things Beatles.

From the original Nintendo® to the latest in gaming technology, 2nd & Charles has become wildly popular among video gamers of all ages.

This fun twist on a classic Christmas tune became the foundation for messaging during the holiday season.

Orange You Glad it’s Christmas. Christmastime at 2nd & Charles is a celebration of all things fun, festive and, of course, orange.