WORLD’S LEADINGLINKEDIN TRAINING COMPANY

INTRODUCTION

Would you ever walk up to someone you’ve never met and request them to promote your business, write an article or request some of his or her time?

If you do happen to try your luck, chances of them fulfilling your request would be little to none simply because you haven’t built a relationship with them.

BUILD YOUR RELATIONSHIPS

Same goes for LinkedIn, many people make the mistake of promoting/pitching their product or service as soon as they make a connection. It’s lazy, it’s unprofessional, and it’s highly unlikely to get a response.

There are a large number of people squandering their opportunities by sending brief or automated messages that don’t give people any meaningful reason to respond or engage.

This in turn can potentially burn the relationship with that person, have them report you to LinkedIn and even disconnect with you.

THE 3 STEPS

The amazing thing about LinkedIn is that it allows you to connect one-on-one with nearly anyone in the world and then email market to them once they’re in your network.

If properly executed, this can help you get your marketing message in front of hundreds of key decision makers in your industry every single month.

Below we’ve provided you a 3 step process on how to create a powerful email marketing campaign through LinkedIn, so you can start turning your connections into leads and sales for your business.

1. SEGMENT YOUR CONTACTS

In today’s marketing world, it is more important than ever to reach out effectively to your customers. To do so, the keyword to focus here is on “relevance”. What resonates with one audience doesn’t necessarily resonate with another.

Many people aren’t aware that you can segment your connections into topic categories within LinkedIn. LinkedIn allows you to segment (classify) your connections by subject areas. LinkedIn refers to this progress as “tagging”.

This allows you to tailor your messages to your network so they are most relevant to your members.

2. END IN MIND

Once you have your contacts segmented, your next step is to design your call to action. This is the process of starting with the end in mind and really thinking about what action or step you would like your contacts to take once you have built a relationship with them.

This could be downloading a whitepaper, attending one of your webinars, phone meeting or even a face-to-face meeting. It really depends on the price for your product/service, target demographic and your company sales cycle.

What action or step would you like your contacts to take once you’ve build a relationship with them?

3. EMAIL MARKETING CAMPAIGN

Now that you have your contacts segmented and designed your call to action, the 3rd and final step is to create an email marketing campaign where you provide targeted and very relevant content to your connections through a series of emails prior to promoting your call to action.

The purpose of the emails in the sequence is to establish you as the subject matter expert and build trust with your target market whilst remaining at the top of their mind. These emails could include sending a link to an article that is relevant to them and their industry, sharing a business tip/strategy, or download to your whitepaper etc. 

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!