3Things

student

s want

YOU to

know!

But wont tell their parents

Trends are living and breathing things

Visual Is Key: Students are looking at each other

& Students are looking at Social

media In Particular

Students happy to follow a trend…for now

BUT

Being a trendsetter is the goal….• Feel Good Factor• Feel Important• Feel Valued

2Students blowing cash with a purpose

Image is everything: Students will spend on themselves first.

R5000 ?2nd

1st 3rd

What about Textbooks? You mean

TrashBooks!................................... Student would rather borrow than spend extra money or spend money on much needed

textbook on anything other than themselves.

3Even students with no money, have money.

“Dear dad, no mon, no fun, your son.”

“Dear son, so sad, too bad, your dad.”

Creativity + Money

• LIE – Students will tell parents they “need textbooks”.

• STARVE – not literally but students will cut back on favorite meals, to prepare for the weekend.

• SACRIFICE – in pursuit of something bigger students WILL give up temporarily and suffer FOMO.

• WORK – students have needs and will work to make they cash, especially when driven by a goal.• Concert Tickets• Travel• Clubbing• Clothing Shopping

When it comes to needing cash, students improvise: