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3,500 Taglines and Counting
What we can learn from higheredtaglines.com
WACAC 2013
Monday, May 20, 13
Richard H. Bailey @richardhbailey
Sam Waterson @slwaterson
Monday, May 20, 13
Presentation available at
Rhb.com/WACAC2013
Monday, May 20, 13
Monday, May 20, 13
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Monday, May 20, 13
more than 25K visitorssince launch, 11K this year
on average, about six updates per month
Monday, May 20, 13
YES, BUT WHY DO WE NEED THIS SITE?
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AND, PERHAPS MORE IMPORTANTLY, IS THERE
ANYTHING WE CAN REALLY LEARN FROM IT?
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Our Analysis
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2313 taglines
894“other”
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100%
~1200 different words
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33%
67%
. , ! ; ?
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6%
theused at the beginning of tagline
145
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2%0%0%
whereFIRST
only
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onlyMonday, May 20, 13
only 4Monday, May 20, 13
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PRIZES SHOULD BE AWARDED TO...
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Where academic vigor and innovative research in biomedical engineering interface with biomedical device development and the incubation of company spin-offs.
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THRIVE
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deconstruction• Rank = placement in its category
• Occurrences = raw number of word frequency in its category
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1st person vs 2nd person
“you”
“YOUR”“our”
“we”
42 141
55 314Monday, May 20, 13
Does Location influence the
language of taglines?
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your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22your 43
excellence 18
education 17
future 16
here 16
faith 13
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22your 43
excellence 18
education 17
future 16
here 16
faith 13
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
your 43
excellence 18
education 17
future 16
here 16
faith 13
your 42
you 22
education 21
life 21
lives 21
college 20
your 29
future 17
education 14
here 11
university 9
college 9
college 27
your 27
education 26
university 22
world 19
you 19your 18
education 10
you 10
life 9
career 8
college 8
your 28
college 15
world 13
education 12
learning 12
life 11
your 33
education 30
world 20
you 19
learning 17
where 13
your 63
life 37
education 30
future 25
college 24
world 22
you 28
learning 20
life 17
education 13
world 13
success 12
Monday, May 20, 13
more Highlights from Regional Breakdown
Monday, May 20, 13
more Highlights from Regional Breakdown
• “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central
Monday, May 20, 13
more Highlights from Regional Breakdown
• “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central
• “Liberal” appeared lowest on the sorted list in the South Atlantic and West South Central. It had the highest ranking in the Mid-Atlantic.
Monday, May 20, 13
more Highlights from Regional Breakdown
• “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central
• “Liberal” appeared lowest on the sorted list in the South Atlantic and West South Central. It had the highest ranking in the Mid-Atlantic.
• “Catholic” had the least occurrences in the West North Central. It had the most occurrences in the Mid-Atlantic.
Monday, May 20, 13
Does type of institution influence use of language?
Monday, May 20, 13
0
3.75
7.50
11.25
15.00
YOUR WORLD YOU EDUCATION LIFE HERE EXCELLENCE FUTURE SUCCESS LEARNING
Most Popular Words: University v College
University College
Percent of frequency
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THE NEW AMERICAN WOMEN!S COLLEGE
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DENISONU N I V E R S I T Y
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SO WHAT?
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INTRODUCING...
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How does it work?
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Can I customize it?
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QUESTIONS?
Monday, May 20, 13
RHB.com
Baypath.edu
Denison.Edu
HIGHEREDTAGLINES.com
Taglonomy.com
Rhb.com/WACAC2013
Monday, May 20, 13
Thank you.
RHB.com
Monday, May 20, 13