4 of the BestReferral Program Examples

See how top brandsdrive customer referrals

By Tony Mariotti@tonymariotti

move the needle.

There are quite a few

referral marketing tactics

but four of them really

who are killing it.

Here are the four best tactics

and real world examples

used by top brands

1 Make Referral Programs Easy to Find

a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)

Make Referral Programs Easy to Find

1

a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)

b

1

Placement at the top, leftmost area of web pages is best.

Make Referral Programs Easy to Find

a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)

b

c Not hidden behind a login.

1

Placement at the top, leftmost area of web pages is best.

Make Referral Programs Easy to Find

a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)

b Placement at the top, leftmost area of web pages is best.

c Not hidden behind a login.

d Use color to attract attention.

1 Make Referral Programs Easy to Find

Example: Prize Candle

and you ask for the referral.

People are happy to share

and refer friends to your business

if your messaging is clear

and see what happens.

A good call to action is easy;

just place a verb in front of

“what’s in it for them”

Verb+

What’s in it for me=

Call to action

Remember this:

2 Use a Clear and Concise Call to Action

a Let sharers know, “What’s in it for me.”

Use Clear and Concise CTAs2

a Let sharers know, “What’s in it for me.”

b Let sharers know what their friend gets, too.

Use Clear and Concise CTAs2

a Let sharers know, “What’s in it for me.”

b Let sharers know what their friend gets, too.

c Make it crisp and short – avoid being too wordy.

Use Clear and Concise CTAs2

a Let sharers know, “What’s in it for me.”

b Let sharers know what their friend gets, too.

c Make it crisp and short – avoid being too wordy.

d Make an offer they can’t refuse.

Use Clear and Concise CTAs2

Example: Republic Wireless

to your whole list.

The fastest way to promote

your referral program is to

send a dedicated email blast

a Send periodic, dedicated email blasts to your list.

Take Advantage of Email3

a Send periodic, dedicated email blasts to your list.

b Reduce clutter: Use one – and only one – call to action.

Take Advantage of Email3

a Send periodic, dedicated email blasts to your list.

b Reduce clutter: Use one – and only one – call to action.

c Place links to your referral page in transactional emails.

Take Advantage of Email3

a Send periodic, dedicated email blasts to your list.

b Reduce clutter: Use one – and only one – call to action.

c Place links to your referral page in transactional emails.

d Place links to your referral page in newsletters, too.

Take Advantage of Email3

Example: Pura Vida Bracelets

increase performance.

Once you’re up and running,

now it’s time to optimize

to find out what will

a Modify (A|B test) offers, copy, images and shared content.

Always be Testing (A|B)4

a Modify (A|B test) offers, copy, images and shared content.

b Measure and test sharing rates and referral conversions.

Always be Testing (A|B)4

a Modify (A|B test) offers, copy, images and shared content.

b Measure and test sharing rates and referral conversions.

c Take advantage of seasonal or trending events.

Always be Testing (A|B)4

Example: Naturebox

Thanks!For more tips and examples, visit us:

Tony Mariotti@tonymariotti

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