3 of the Best SaaS Customer Referral Program Examples

3 of the Best SaaS Customer Referral Program Examples

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Introduction

• A great way to ignite user growth is a customer referral program.

• Unfortunately for many of us, we don’t know what a good customer referral program looks like.

• Luckily for you, we found three great examples for you to look over.


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Overview

Yesware’s program

FreeAgent’s program

Dropbox’s program

Tell your users about your program

Explain your program to your user

Make it worth everyone’s time


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Company Preview: Yesware

Yesware, is an email tracking tool that notifies salespeople when prospects open their messages and click their links.


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Company Preview: FreeAgent

FreeAgent, is an online money management system for freelancers and small businesses.


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Company Preview: Dropbox

Dropbox, is a file hosting service that offers cloud storage, file synchronization and client software.


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Yesware

Let’s be honest, email tracking tools aren’t going to grab media attention.

So Yesware looked into other ways to increase their user base.

They have a great example of a SaaS customer referral program.


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You have an awesome product, but you need to prompt your users to share it.

Yesware does a great job of this by putting a green call to action at the top of their dashboard, attracting the user’s attention.

Tell Your Users About Your Program



Most people love special deals and as long as they like your product they are happy to tell their friends about it.


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Having more users aware of the program.

Will increase the amount of referral invites.

Increasing the likelihood of a new paid customer being referred.

It only makes sense to tell your users about your program.


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Auto-Fill Referral Text

Yesware auto-fills a message for you

to send out to your friends.

Eliminate fields and decrease the amount of action needed to make a

referral.


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FreeAgent

FreeAgent has grown by leaps and bounds from their customer referral

program.

It does many things right and is a great

example of a customer referral program for SaaS.

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Explain the Program to Your Users

Make sure your users know what the offer is.

The last thing people want to do is share something they don’t understand.

They definitely don’t want to be the reason their friend’s

account gets hacked.


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Explain your Program to your Users

Providing an overview of how the referral program works can help put the user’s at ease when they are making a referral.

Trust is built by simply being open and honest at the start of the process.

By educating your users before they make a referral, they are able to help their friends through the signing up process.


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Explain your Program to Your Users

FreeAgent does a great job of explaining their referral program.

They give a complete walk-through of how to access your account, find your referral code, and earn your discount.

They are actually so open with this information, that you can find it before you have setup your account.


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Dropbox

Dropbox’s customer referral program is one of

the best known on the market.

It is the major reason that they grew to the

size they are.


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Make it Worth Everyone’s Time

You should evaluate the value of reward, type of reward and who gets the reward.

However, make sure your referral program is worth people’s time.


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Give rewards that matter. You don’t have to give out large discounts.

But you do have to give out something your users actually care about.

If your customers aren’t price sensitive you can give away swag or feature upgrades.





Also, when in doubt, reward both parties.

It’s totally different to ask a user to help their friend out by sharing a discount.

Most of your users will feel better when they know they are helping friends, not selling them.


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Dropbox does a great job at making the referral worth everyone’s time.

The amount of storage that Dropbox gives away is about enough to store a TV Show, so most people are happy to take the time to refer a friend.

They also make it worth your time to refer multiple friends by letting you earn more space for each person you refer.



Wrapping Everything Up

Yesware, FreeAgent and Dropbox are just a few examples of some of the best SaaS customer referral programs.

There are many more out there, and one might just be yours as long as you:

Tell your users about your program.

Explain the program to your users.

Make it worth everyone’s time.


@getSaaSquatch



Image Links: • http://www.yesware.com• http://www.freeagent.com• http://www.dropbox.com• http://bit.ly/1bOFAwZ• http://bit.ly/S7lYeM• http://bit.ly/19KsG6x• http://bit.ly/16APHVE• http://bit.ly/13VsyL2• http://bit.ly/19e9rPX


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http://www.yesware.com/

http://www.freeagent.com/

http://www.dropbox.com/

http://bit.ly/1bOFAwZ

http://bit.ly/S7lYeM

http://bit.ly/19KsG6x

http://bit.ly/16APHVE

http://bit.ly/13VsyL2

http://bit.ly/19e9rPX



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3 of the Best SaaS Customer Referral Program Examples