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five apps to fix the planethe content peaking plane five apps
five apps to fix the planethe content peaking plane five apps
snitched from @goodberger’s original toolbox
*
*c.q. things you might want to apply
1. grace“Storytelling is not a commodity,” after all.@BenBajarin, http://sco.lt/88VZS5
2. intention“We’re just going to take content and simply cram it down your throat like you’re an abused goose.”
@iamjohnoliver, http://sco.lt/9AVgVl
3. calm“(…) rapidly racing to the bottom of the lowest pit of content possible” just might not prove productive, eventually.
@Baekdal, http://sco.lt/65tOJF
4. balance“Clicks” mean nothing. “Views,” even, mean nothing. “Engage” with that.
@copyranter Mark Duffy, http://sco.lt/6EpyUb
5. style“Does anyone care what SpahgettiOsthinks about Pearl Harbor?”
Noah Waldman (@waldville), http://sco.lt/8pY7Av
Credits: Erica Berger, Peak Content. Shitstorm of information. Opportunity of a generation, Medium, December 2015.
Pictures: Alfred T. Palmer, Douglas Aircraft Company Plant, October 1942, Long Beach, Southern California, Wikimedia
Actual content marketing advice? The Atomic Guide to Content Strategy is an interesting place to start.