5 Key Takeaways from "Google Analytics Usage Among Marketers"

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Are you looking at the wrong metrics in Google Analytics? Move past vanity metrics with Formstacks latest research report. Learn how to use Google Analytics to better analyze your marketing efforts and increase conversions. This slideshare features the 5 key takeways from this exclusive new report by Formstack.


<ul><li> 1. 5 Key Takeaways from Google Analytics Usage Among Marketers" Research report by: </li> <li> 2. Stop using gut ins+ncts. 40% of marketers use intui+on to make decisions. Many of these marketers arent measuring the outcomes of their decisions. Guessing wrong wastes </li><li> 3. Stop using gut ins+ncts. Knowing your page view count is fine, but strategic use of Google Analy</li><li> 4. Calculate the actual value of clicks. PuFng a dollar value on social media campaigns or content downloads can be a challenge. Thats why only one-third of marketers track their ROI. </li> <li> 5. Calculate the actual value of clicks. Leveraging Google Analy</li><li> 6. Use analy+cs consistently. Only 37 percent of marketers regularly use analy+cs to gain insight. When you are strapped for </li><li> 7. Use analy+cs consistently. Properly analyzing past customer behavior allows you to make educated predic+ons about future behavior. Even though analysis can be </li><li> 8. Learn more about your customer. Tracking customer paths and running behavior reports helps you understand what people are doing on your website. But only 24 percent of marketers create and test hypotheses. </li> <li> 9. Learn more about your customer. Conduct experiments to collect real data on customer preferences. A/B tests can be run through Google Analy</li><li> 10. Invest the extra +me to use analy+cs tools. Nearly half of all marketers report that data is their most underu+lized asset. They are too busy to set up Google Analy</li><li> 11. Invest the extra +me to use analy+cs tools. The Formstack report walks through the basics of UTM parameters, conversion goals, and traffic channels. Although it takes more effort to set up robust tracking in Google Analy</li><li> 12. Download the 2014 Google Analy+cs Report Want to learn how you can use Google Analy</li></ul>