55 (BIG) DATAWITH

1 Collecting data.. now easier said and doneCustomers will be more willing to manage their preference and intention with you if you can demonstrate to them that you will change and improve the way you communicate with them.

Third time is not a charm!Once you ask your customer about their preference, make sure you use it. Don’t let them tell you twice

because they will leave before doing so!

2

Customer interaction data is vital. However, its volume is such a hindrance to dig in. Customer preference data is here to help. Use it to guide

you through the right data.

Data is gold but customer preference is gem

3

Embrace the dataMost of the data your customers create are outside your firewall. By marrying online and offline data, you can create powerful insights and see who is in the

market and who is your customer.

4

4Relationship marketing

is the new blackOnce you know who your customers really are through the

use of data and preference management, the offer you make will be different based on what your individual

customer is. And that’s how you win their heart.

5

Watch the full video of How to Deal with (Big) Data by Regan Yan here

www.digitalalchemy.asia

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