5 Methods to Get More Backlinks to Your Site

  • Published on
    14-Aug-2015

  • View
    653

  • Download
    1

Embed Size (px)

Transcript

  1. 1. How To Build Quality Backlinks That Drive Visitor & Conversions. 5 Methods For Getting Backlinks Roy Povarchik July 2015 Webinar
  2. 2. Roy Povarchik Content Marketing & Growth roy@roypovarchik.com @roypovar
  3. 3. Getting Backlinks Using Quality Content
  4. 4. Today we will cover: The basics of backlinks and content marketing 4 Traits you need to start building links today 5 Ways to build backlinks
  5. 5. What You Need To Know About Backlinks To Get Going
  6. 6. What Are Backlinks
  7. 7. Link building is the process of acquiring links from other websites to your own.
  8. 8. Google Ranking Traffic sources
  9. 9. Doesnt Google Punish Sites For Link Building?
  10. 10. Focus On Quality
  11. 11. Link Building And Content marketing are a Great Match
  12. 12. Trustworthy Quality New opportunities Exactly what google wants
  13. 13. Anchor text distribution Link to Inner-landing pages Quality over quantity
  14. 14. 4 Traits You Need To Have To Start Building Links Today
  15. 15. Basic research Content Creation Write Good Emails Social Media
  16. 16. 5 Ways To Build Backlinks
  17. 17. Guest Blogging Resource Pages Useful Content Stock Images Related articles
  18. 18. Guest Blogging
  19. 19. Write Blogposts For Other Blogs
  20. 20. Quality content Aim for high PR Context Brand awareness Multiple links
  21. 21. Look for relevant blogs
  22. 22. Blogs youre already reading keyword + submit a guest post See where other influencers write Traffic sources Search Twitter: keyword + guest post
  23. 23. Choose the right topic
  24. 24. General blog agenda Content focus What works best Writing Style Content depth
  25. 25. Pitch Your Guest Post
  26. 26. Network beforehand Send a well crafted email
  27. 27. The Email
  28. 28. Subject line Readership Proof Who Am I Reason for pitching introduce your topic introduce your main points CTA
  29. 29. The Backlinks
  30. 30. Author bio Contextual links Inbound Links
  31. 31. Resource Pages
  32. 32. Get Other Websites To Add You To Their Resource Page
  33. 33. Google Search
  34. 34. Keyword + inurl:links Keyword + inurl:resource site:edu keywords links
  35. 35. Check Authority With Mozbar
  36. 36. Check: Are they linking to homepages or deep links?
  37. 37. Send An Email And Reason Why You Should Be On Their Resource Page
  38. 38. Create A Link Worthy Resource
  39. 39. Create A Resource Other People Will Need To Link To
  40. 40. Ultimate guides Glossary Interviews Stats & Research Infographic How-Tos
  41. 41. How To Create The Right Content
  42. 42. Google Keyword planner SEMrush Buzzsumo Quora
  43. 43. Find what existing resources are out there and create something much better
  44. 44. Up to date More in-depth Better design More details
  45. 45. Reach out to site owners that have already linked out to similar content
  46. 46. Contact The Sites That Are Linking The Content Youve Improved
  47. 47. Brian Deans Email Template
  48. 48. Stock Photos
  49. 49. Stock Photos Are In High Demand
  50. 50. As blogging gets bigger, people will need more real-life sock photos.
  51. 51. Visit blogs in your niche Understand what photos they need Take a camera / hire a photographer Create 50 stock photos Royalty Free - Include link Reach out to blogs in your niche Reach out to stock photo sites
  52. 52. 52 Related Articles
  53. 53. Enrich Others Articles
  54. 54. Instead of creating even more content, leverage the one you already have
  55. 55. Search Google For relevant Keywords Map best results from 10 pages Remove all sketchy / too big Send email suggesting your article
  56. 56. It All Comes Down To One Thing
  57. 57. Its all about creating quality content worth linking to and reaching out to the right people
  58. 58. Thank you!
  59. 59. Roy Povarchik Content Marketing & Growth roy@roypovarchik.com @roypovar