Tweets with images receive

18% more clicks, 89% more

favorites and 150% more

retweets.

Facebook posts with images

receive 53% more Likes, 104% more

comments and 84% more clicks.

source: Twitter source: KissMetrics

● Show Season ● New products ● Events● Staff Selfies● Customers

What to photograph?

Use the right tools.

Use the right tools.

Pixlr(photo editing)

Canva(add illustrations)

PicMonkey(make collages)

▪ Holidays ▪ Community events▪ New product arrivals ▪ Anniversaries, celebrations, milestones

Identify 3-5 marketing opportunities that support your goals (target 2 or 3 per month)

Select a mix of traditional and nontraditional reasons for customers to visit your store

My Monthly Opportunities:

Valentine’s DayEasterSt. Patrick’s Memorial DayMother’s/Father’s DayIndependence DayVeteran’s DayLabor DayHalloweenThanksgiving Christmas Eve and Day New Year’s Eve and Day

Community FestivalsFarmer’s MarketsFood FestivalsTown Anniversaires Shop Local Campaigns Local Business ToursLight-Up Night Sidewalk SaleHeritage Days

Daylight Savings First Day of Spring First Day of SummerBaptisms Wedding Season Back-to-School Summer Vacation Last Day to ShipStore Birthday Black Friday Cyber Monday

Holidays, Happenings, Special Occasions

National Popcorn DayRead a Book DayNational Tourism DayPi Day National Donut DayThe Sweetest DayNational Punch DayYouth Art MonthNational Nutrition Month

Community Spirit DayNational Pet Month National Potato Chip DayDr. Seuss DayPancake DayNational Cookie Month April Fool’s Day National Chocolate Day Customer Appreciation Month

Non-Traditional Holidays

● Motivational Monday

● TBT● Fun Fact Friday● and more!

Use “filler posts” too!

Use a calendar.

● Welcome Email● Newsletter● Product-based ● Sale-focused

Use different campaigns.

Use templates. Use your calendar (again!)

● Impressions

● Comments (replies)

● Likes (favorites)

● Shares (retweets)

● Clicks

● Total engagement

What do you measure?

● Delivery

● Open Rate

● Click Rate

● Bounces/

● Undeliverable

● Unsubscribes

SOCIAL EMAIL● Audience

Engagement

● Traffic Sources

● Page Bounce Rates

WEBSITE

Schedule Time. Use the tools.

Social(built-in analytics)

FacebookTwitter

PinterestInstagram

Email(reporting)

Website(Google analytics)

ChannelVideo

Hashtags Personalization

● #ShopLocal● #YourBrand ● #ShopSmallPGH

● Hi, Zoë! ● Our picks for

you…● Coupons

● Don’t be afraid! ● Consider GIFs

● Instagram? ● Pinterest?

Visit the Resource Center.

Find inspiration and guides!

Take more photos.

Post to social media at least once a day.

Pick an email schedule and stick to it.

Know your numbers.

Try something new!