FIVE WAYS B2B CAN USE PINTEREST

WHY PINTEREST? Fastest growing social network

Rapidly expanding internationally

Excellent for driving traffic to sites and generating sales

New functionality that promotes articles and non-image content better

BUT Challenging for B2B companies

B2B ADVANTAGES Drives more referral traffic that Google+, LinkedIn and YouTube combined

Can create a positive brand experience

Be attractive to potential employees

5 WAYS

1. EXPANDED ARTICLE PINS New article pins show the headline, author, short description of the article and an excellent call to action (“Read this on…”).

Gives more importance to content and encourages clicking through.

More information on their site.

2. PROMOTED PINS Currently testing and will work in a similar way to other social networks.

Reach a wider audience so you win more followers and more traffic.

3. YOUR KNOWLEDGE SOCIAL MEDIA IS PEER-TO-PEER AND ONLY REALLY SUCCESSFUL WHEN PEOPLE SHARE.

Find boards to follow and pin their content.

Comment on pins.

Remember to pin your articles and content!

4. VALUES AND CSR Boards can reflect what matters to your company.

Create a compelling board that demonstrates your CSR work and company values.

Visuals convey meaning in a different way and give prospective employees a good idea of how you uphold values.

5. WORK CULTURE Show a human side to your company.

Use informal shots and ask for contributions.

Let your company’s personality come through. This can be more powerful than words.

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