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Free advice from the parts ecommerce

nerds at Spork Marketing.

6 Online Marketing

Tactics That Will Help

You Sell More Parts

Online marketing is hard.

Often times, the problem is that

we’re using the wrong tactics.

Let’s Start With The Basics:

1- Get more

people to your site

2- Make your site

work better

If whatever you’re doing

won’t a) bring more

visitors or b) improve

your site, don’t bother.

There Are Only Two Ways To

Sell More Parts Online:

Tactic 1: Content Marketing

• Good content brings people

to your site

• Good content generates links

• Links boost search rankings,

which bring more people to

your site.

• Content marketing is hard

• Content takes time to

generate results

Pros: Cons:

“Content” is articles, videos, graphics, etc. that your

customers will like.

Content Marketing Key

Takeaway:

• The only way to

succeed is to keep

plugging away.

• Research and study

successful content.

• Make time to create

content.

• Try lots of different

content.

• Also, consider hiring a

professional.

Content marketing is

hard.

• Customers buy from

companies they trust. Social

media builds trust.

• Any company can budget for

social media (no money

required).

• Social media is a time suck.

You don’t need a big budget,

but you do need a lot of time.

• Results aren’t always easy to

measure

Pros: Cons:

Promoting your business on social media.

Tactic 2: Social Media Marketing

Tactic 2: Social Media Marketing

Social Media Marketing is A Time Suck

Key Social Media Marketing

Takeaways:

1- Make time for

social media.

Posting, sharing,

commenting, replying,

etc. requires an hour

or two per day.

Time Energy Effort

2- Put your energy

into Facebook and

YouTube. Auto part

and accessories

customers are more

active on these

networks.

3- Don’t expect to

put a pencil to your

efforts. Just know

that if you’re

consistent and

interesting, rewards

will come.

Social media isn’t a great tool for increasing sales, but it’s something

every online business has to do, and it has long-term value.

• Small changes to your site’s

design or text can have a big

impact on sales

• Conversion rate testing (and

results implementation)

requires some technical skill

Pros: Cons:

98% of your website visitors aren’t buying. If you take that

down to 97%, you’ll increase sales 50%!

Tactic 3: Conversion Rate

Optimization (CRO)

Tactic 3: Conversion Rate

Optimization (CRO)

Is CRO a “marketing” tactic? We think it is. But even if it doesn’t belong

here, all marketers should be thinking about CRO.

Key CRO Takeaways:

1- Design tests

around problems.

Are certain pages

underperforming?

Run tests to figure out

why.

Test Test Test

2- Test constantly.

Test everything from

button colors to

headlines to

background images to

page copy.

3- Test smartly.

Don’t just try random

tests – have a plan.

Tests can take weeks

to complete…a poor

plan leads to a waste

of time.

Your existing website (and your existing traffic) has untapped sales

potential. Conversion rate optimization is the easiest path to sales

growth.

• It’s fast – you can start driving

traffic tomorrow

• It’s easy to scale

• Mistakes can be expensive

• Success requires experience

and special knowledge

Pros: Cons:

Buying advertising one click at a time, usually from Google

or Bing.

Tactic 4: Pay-Per-Click (PPC)

Advertising

Tactic 4: Pay-Per-Click (PPC)

Advertising

In the wrong hands, PPC advertising is like lighting a pile of money on fire.

Key PPC Takeaways:

1- Start slowly.

Minimize the amount

of money you’ll lose

buying worthless

clicks – start small

and grow slowly.

Slowly Train Track

2- Get training* or

hire a pro. AdWords

is particularly

dangerous for

amateurs…get trained

or hire a pro.

3- Tracking.

Tracking. Tracking.

Make sure you have

tracking. If you don’t

know how your clicks

are performing, you

can’t afford to buy

them.

*Note: If you don’t want to hire a professional PPC ad management firm, we recommend

you invest in AdWords training. See http://training.cardinalpath.com/google-adwords/ for

more info.

• Excellent ROI • Emails get stuck in junk/spam

if you use the wrong tool

• Experience makes a big

difference in terms of

performance

Pros: Cons:

Your best customers are people that have already given you money.

Email marketing is how you stay in touch with these people.

Tactic 5: Email Marketing

Tactic 5: Email Marketing

Don’t let your emails get caught in a spam filter (which kinda looks like this)

Key Email Marketing Takeaways:

1- Have a strategy.

Every ecommerce

site should send out

monthly or quarterly

newsletters and

occasional

sale/coupon

announcements.

Strategy Tool Skill

2- Use the right tool.

Invest in a quality

email tool if you want

to get good

performance.

3- Recognize that

email marketing is a

special skill.

Designing emails that

render properly,

subject lines that get

opens, and calls to

action that “get the

click” is complex.

Email marketing isn’t sexy, but it works.

• A useful web tool is a great

source of links and publicity

• Web tools can be an

excellent source of website

traffic

• It’s hard to build a web tool if

you’re not a developer

Pros: Cons:

Consumers love helpful web based tools

Tactic 6: Building Web Tools

Tactic 6: Building Web Tools

Build something your customers will think is cool…just make sure it’s useful.

Key Web Tool Development

Takeaways:

1- Think about how

you can help your

customers. The tools

that generate the

most revenue help

your customers deal

with a common

problem, answer a

common question,

etc.

Customers Outsource

2- Consider

outsourcing. A

quality marketing

company with

development expertise

(like Spork) will have

no trouble developing

a custom web tool.

Website tool development isn’t the easiest online marketing tactic, but

that’s why it works.

What Did We Forget? Is there a marketing tactic you’re thinking about trying that we

didn’t mention? Contact us to discuss it.

http://sporkmarketing.com/contact-spork-marketing/

https://www.facebook.com/spork.marketing

WEBSITE:

@sporkmarketing