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Company

Jabong is a leading online fashion retailer in India offering quality branded footwear, apparel and accessories. Jabong offers customers a broad selection of products and a superior buying experience. Since they began operations in early 2012, they have made giant strides in a highly competitive marketplace.

Although Jabong receives large volumes of traffic on their site, but a significant number of visitors drop off without purchasing. Retargeting these brand aware, in-market visitors would help Jabong boost conversions and capture market share faster. Only a solution capable of tailoring ads with the right set of product recommendations depending on visitor preferences and the stage of the purchase cycle would do. Plus, Jabong wanted a solution that can adapt to other parallel marketing programs and keep cost of acquisition low.

On implementing VRM, the Vizury platform was able to collect information related to visitor behaviour, product availability, product categories, footwear sizes, offers etc. in real-time and use this data to divide visitors into hundreds of ‘nano-segments’ based on their preferences and intent.

Vizury VRM’s conversion rates have been ‘2x’ better than traditional marketing campaigns. At the same time, Jabong has also seen a 40% reduction in VRM campaign CPA.

Situation

Business Impact

(i) Visitor interested in Watches, compared Casio and Citizen brands in the INR 9,000 - 14,000 range and dropped off

www.vizury.com

Fashioning Superior Conversions with VRM

Business Impact

Example

VIZURY

01

Easy Implementation

Pure Performance Model

Highly Flexible

Fully Managed

Granular Control

- Manu Kumar Jain,

Co-Founder and MD, Jabong

Solution

VRM conversion rates were ‘2x’ better than other traditional campaigns

40% reduction in VRM campaign CPA without affecting scale

Visitor Relationship Management (VRM)

“Vizury VRM has consistently assistedwith 6-10% of daily website sales and continues to be a valued partner”

Solution – Visitor Relationship Management (VRM)

VRM also provided additional flexibility enabling Jabong to alter the course of their campaign to meet specific marketing goals e.g.

The cumulative effect of these optimizations has translated into superior conversions and impressive results for Jabong.

Promote only a subset of products during the festive seasonConsistently deliver sales conversions at a certain CPA Ramp up the campaign on-demand to achieve monthly sales goalsHighlight offers on banners for certain product categories

Adapting to marketing goals

The ability to segment and derive detailed insights into visitor preferences has allowed Vizury to recommend the most suitable products based on the stage of the purchase cycle through compelling, highly pertinent ads generated on the fly. Additionally, to maintain visitor interest, the Vizury platform regularly produced banner innovations with features such as ‘Search for products directly on the Banner’, display product recommendations with category specific offers etc.

Personalized, Dynamic Ads with banner innovations

Benefits Of VRMWatches

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