Why Visibility In Organic Search Is Paramount for Every Business7 Facts About Content MarketingEvery Business Needs to Know

Research has shown that organic search is responsible for more than 60% of a website’s traffic, and Google currently has more than 93% of the organic search market, so being visible in Google matters.1,2

Search engines have become an indispensable part of the decision-making and buying process, which means that visibility in oin organic search results is paramount for every business. Visibility in organic search results connects you with searchers who are most likely to engage with your company, but gaining visibility on Google is challenging for most companies.

Recent changes to Google’s search algorithm have had a major impact on how content is ranked in online search results, creating winners and losers in the process. The purpose of this guide is to pprovide you with the facts you need to succeed in today’s online search environment.

Visibility in organic search connects you with searchers who are most likely to engage with your company.

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The net result is that it’s now more difficult than ever for your business to gain visibility in Google organic search results. Here’s another sobering statistic: According to Alexa, 75% of searchers never scroll past the first page of organic search results,3 so being visible on page 1 is more important than ever.

■ Google’s latest changes to its search algorithm are designed to discourage link-building schemes and other nefarious activity from affecting search results, thereby providing higher quality information to searchers.

■ Google has a vested interest in limiting your company’s visibility because it increases the likelihood that your company will engage in a Google Adwords advertising campaign.

■ Google’s primary focus is on providing consumer-centric search. As a result, the algorithm provides limited visibility for companies and B2B-related search.

Having an online presence does not automatically guarantee online visibility. In fact, most companies, regardless of industry sector, are not visible for most standard keyword searches and phrases. Why?

Google Has Stacked the Deck Against B2B Marketers

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There are no shortcuts for building an online audience.It takes time, energy, and resources.

Here’s what works, and what you should try to avoid:

7 Facts About Online Marketing Every Business Needs to Know

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