How to Influence + Grow a Following on

Instagram

#DevaniFreeman

Hi, I’m Devani Freeman..

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Is this you?

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How I serve you..

DONE-FOR-YOU SERVICES

MODERN MARKETING ACADEMY

#DevaniFreeman

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Here’s What You’ll Learn

•  Why you need to be on this platform NOW

•  How to create awesome content for Instagram

•  How to schedule your Instagram posts

•  How to manage your Instagram and build new connections & followers.

•  What are hashtags and how to they make you money.

•  Top mistakes most small businesses are doing on Instagram & how to fix it.

•  How to turn your followers into paying clients

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Why Instagram NOW?

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How to Create Awesome Content

①  Know your ideal client

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How to Create Awesome Content

①  Know your ideal client

②  Research what other industry experts are doing

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How to Create Awesome Content

①  Know your ideal client

②  Research what other industry experts are doing

③  Stay consistent with your brand/online image

#DevaniFreeman

How to Create Awesome Content

①  Know your ideal client

②  Research what other industry experts are doing

③  Stay consistent with your brand/online image

④  3 ?’s to ask before you post: 1. Is this relevant 2. Am I being authentic 3. Will this serve my ideal client

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How to Create Awesome Content Know your ideal client – research ideas

•  Survey previous clients or reach out to people who would be an ideal client and ask if you could interview/survey them.

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How to Create Awesome Content Know your ideal client – research ideas

•  Graph search on Facebook “Favorite pages of people Who like Gabrielle Bernstein”

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How to Create Awesome Content Research what other industry experts are doing

•  Graph search on Facebook “Favorite pages of people Who like Gabrielle Bernstein”

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How to Create Awesome Content Stay consistent with your voice, brand & online image

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How to Create Awesome Content Creating a content strategy

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Pick 3-4 categories of different types of content: ①  Inspirational/motivation

How to Create Awesome Content Creating a content strategy

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Pick 3-4 categories of different types of content: ①  Inspirational/motivation ②  Tips/educational

How to Create Awesome Content Creating a content strategy

#DevaniFreeman

Pick 3-4 categories of different types of content: ①  Inspirational/motivation ②  Tips/educational ③  Humor

How to Create Awesome Content Creating a content strategy

#DevaniFreeman

Pick 3-4 categories of different types of content: ①  Inspirational/motivation ②  Tips/educational ③  Humor ④  Behind the scenes

How to Create Awesome Content Creating a content strategy

#DevaniFreeman

Pick 3-4 categories of different types of content to help brainstorm ideas: ①  Inspirational/motivation ②  Tips/educational ③  Humor ④  Behind the scenes

How to Create Awesome Content Creating a content strategy

#DevaniFreeman

How to Create Awesome Content Creating custom content

www.Picmonkey.com

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How to Create Awesome Content Creating custom content

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How to Create Awesome Content Creating custom content

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How to Schedule Your Instagram Posts Postso.com

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How to Manage Your Instagram + Build New Connections & Followers

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Create an account on iconosquare.com

How to Manage Your Instagram + Build New Connections & Followers

#DevaniFreeman

Use iconosquare.com & Instagram app

•  Schedule 3 posts a day

How to Manage Your Instagram + Build New Connections & Followers

#DevaniFreeman

Use iconosquare.com & Instagram app

•  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a

day

How to Manage Your Instagram + Build New Connections & Followers

#DevaniFreeman

Use iconosquare.com & Instagram app

•  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a

day •  Follow at least 5 new people daily

How to Manage Your Instagram + Build New Connections & Followers

#DevaniFreeman

Use iconosquare.com & Instagram app

•  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a

day •  Follow at least 5 new people daily •  Tag other people when relevant (DON’T

SPAM!!)

How to Manage Your Instagram + Build New Connections & Followers

#DevaniFreeman

Use iconosquare.com & Instagram app

•  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a

day •  Follow at least 5 new people daily •  Tag other people when relevant (DON’T

SPAM!!) •  Use hashtags!

What Are Hashtags & How They Make You Money

#DevaniFreeman

What are Hashtags? On Twitter, the pound sign (or hash) # turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords! So, if you wanted to post about your delicious green smoothie you just made, you would include #greensmoothie in your tweet to join the conversation.

What Are Hashtags & How They Make You Money

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What Hashtags should you be using? Research!

What Are Hashtags & How They Make You Money

#DevaniFreeman

•  Create a list of 10-15 hashtags to use consistently

What Are Hashtags & How They Make You Money

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•  Create a list of 10-15 hashtags to use consistently •  Create your own custom hashtag

What Are Hashtags & How They Make You Money

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•  Create a list of 10-15 hashtags to use consistently •  Create your own custom hashtag •  Location based, use city

What Are Hashtags & How They Make You Money

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How they make you money (Case study)

How to turn your followers into paying clients from Instagram

Create a lead magnet. A lead magnet = a free offer

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How to turn your followers into paying clients from Instagram

Step 1: Create a lead magnet. A lead magnet = a free offer

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  Why you want to have them opt-in?   •  It takes an average of 6-8 touches before some will

buy your products and services. •  You list of one of your biggest business assets.

•  Not everyone is on social media all the time.

•  Social Media is rented space

How to turn your followers into paying clients from Instagram

#DevaniFreeman

Action step: •  What problems and frustrations do you solve for

people?

•  What issues or questions might you be able to solve or answer before someone is ready to hire you or buy from you?

•  Decide which of these outcomes your free opt-in offer will provide for your new subscribers. (Save time, save money, make money, increase happiness)?

How to turn your followers into paying clients from Instagram

#DevaniFreeman

Examples: A vet might offer 5-keys to helping your cat with fur balls. A massage therapist might offer 3-keys to less pain in under 30 minutes. Decide how you will deliver this information: PDF, Audio, Video, webinar.

How to turn your followers into paying clients from Instagram

#DevaniFreeman

Follow up via your auto-responder. •  Ask them how they liked the free gift?

•  Make your offer after you have built trust

How to turn your followers into paying clients from Instagram

#DevaniFreeman

Top 3 mistakes I see most business owners make when using Instagram

•  Not being consistent

•  Not using hashtags

•  Not creating a strategy

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Your Turn to Take Action!!

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Take Action

http://devanifreeman.com/digitalassessment

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