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Kristen Poborsky

7 tips to help you build your list of promotional partners

Remember the saying that is isn't what you know but who you know?

I've seen this in action over the last f ew months and want to share a f ewstories with you that illustrate the importance of partnerships to help youbuild your list. I'm sure you have heard this many times f rom many people,and until you've seen the principle of having a powerf ul partner promoteyour stuf f it certainly is easy to push it aside.

I have had the privilege of witnessing partners promoting events fora few of my clients over the past few months and the results wereamazing. Let me share a couple of stories here with you...

In the f irst story I am sharing, the client partnered with a mentor on a f reetraining call. The mentor promoted and reached out to her personalnetwork to promote the call. What happened was that in 7 days the clientwent f rom 0 registered f or the call to 140+ registered f or the call. Now thisclient has 140+ new warm leads to market to on their list .

The second story is even more amazing to me as I have never seen a listbuild so powerf ully f rom a promotional partner. In this case the promotionalpartner has a 1 million + f ollowing on Facebook - not many people canboast of having a f ollowing like that can they? Anyways this person was willing to promote their partner whowas a newbie to the business with under 10 people on their entire list.

The result was that in 2 days the client had 400+ people registered for their training call.

The lesson here is that if you want to incrementally build your list and your business, its t ime to start thinkingstrategically about promotional partners.

If you are new in your business you may not be as lucky as my two clients to have such inf luential people inyour inner circle. And it is never too soon to start f orming partnerships with people who can help you buildyour business.

1. Read the Millionaire Messenger by Brendon Burchard

Brendon has written an entire chapter on how to f ind and reach out to potential promotional partners. There'seven sample copy on what to say and write when reaching out to a promotional partner to help you build yourlist. Not only is that chapter good reading, you'll the rest of the book is f ull of inf ormation you can use to buildyour list and your business.

2. Connect with potential partners at events.

Attending events related to your niche or events hosted by big names in the internet marketing industry areprime places to meet potential partners. You'll want to research who is attending the event - one way is to lookat the list of people who are exhibitors and advertisers. Generally those people are inf luential and would makegood partners. Then you will want to either reach out to them bef ore the event and set up a time to meet. Or

be on the lookout f or them at the event and head on over and introduce yourself . Lots of business is done inthe evenings at event so be sure to not hide out in your hotel room and head to where ever you see peoplegathering.

Even if the people you meet don't end up partnering with you, it is a good thing to get to know people who areinf luential. You may end up making a new f riend or want to promote their products and earning some af f iliateincome. Just have f un, meet new people and see what happens!

3. Connect with potential partners on social media

I've done this and it works! The thing to remember here is when you are reaching out to people it 's all aboutgetting related f irst and not asking them to promote you and your products. Doing that is a sure way to turnthem of f . Don't you hate it when people you know immediately start pitching their stuf f to you right af ter youmeet them on social media? It 's obnoxious to behave this way.

I f ind the best tactic is to politely introduce yourself and see if you can meet with them to chat and f ind outmore about what they do and then of f er to help them when you meet them. You need to give f irst.

4. Ask your business coach or mentor

If you are coaching with someone who is inf luential, by all means ask them to help you build your list. It is intheir best interest f or you to get great results f rom working with them! Plus I know that you don't get thingsunless you f irst ask f or them.

Look at my two clients, both of them got help f rom their mentors/coaches and I know they would not have hadthe results they got without this help.

5. Ask people in your coaching or mastermind group

If you are in a coaching group or mastermind group I would do a litt le research on the people who are in yourgroup, then get to know them and suggest some sort of way that you can cross promote to build your list. Isuggest that you should take time and get to know people bef ore suggesting this sort of partnership.

6. Join a forum

Research and join an online f orum with the intention of f inding and connecting with potential partners

There are lots of f orums around where people in your same niche or related niches are. Join one with theintent of meeting some potential partners whose ideal client would benef it f rom your content and vice-versa. This makes f or an ideal promotional partner situation where you can cross promote, write content f or eachothers blog or even do a joint training call. The list is endless if you think about it.

7. Comment regularly on Blogs

Make a list of people you'd like to partner with and read their blog posts weekly. Using this method is greatway to connect with a potential promotional partner. Get noticed by commenting on their blog on a regularbasis. Do this f or a while and also be sure to share their content on social media. Trust me, the people whoyou want to get to know will notice you if you start hanging around and commenting on their blog. I cautionyou to be sincere and not do this because you want something f rom them. Do it because you respect theperson and have something constructive to say about their content.

As a bonus, you'll f ind that regularly commenting on blogs will drive additional traf f ic back to your site.

Especially if your comments are relevant. Do not, I repeat do not use this as a means of self promotion. Thatis considered bad manners.

I suggest that you research and target a list of 10-15 people you would like to get to know andeventually partner with. I would approach them through the 7 dif f erent ways that I suggest here. I wouldapproach them with the intent of getting to know them f irst and bef ore suggesting a partnership unless youalready know them well. I say this f or two reasons; one is that you may look too desperate or self centeredand the other is that you need to take time to get to know them and make sure they are a good f it f or yourbusiness.

About Kristen Poborsky:

Kristen and her team are experts at helping you generate more leads so you can turnthem into clients. She has developed a 3-step process that helps clients build theirlists by generating more website traf f ic and opt- ins.

Learn how Kristen and her team can help you build your business to six f igures &beyond at http://Kristenpoborsky.com

Be sure to take the website quiz! You’ll f ind out what you might be missing and geta copy of her FR*EE report: The Essential Guide to Making Money With YourWebsite.

Here’s to more leads, more clients & more money!