A Dozen Insights From Adobe Summit 2016

A DOZEN INSIGHTS FROM 2016 ADOBE SUMMIT

Attendees share their most valuable takeaways from this year’s conference

In true Las Vegas style, Adobe Summit 2016 went over the top on digital marketing expertise.

To make sure all that wisdom doesn’t stay in Vegas, we asked Summit attendees to think back over those three jam-packed days and share one valuable thing they learned.

Here’s what your digital marketing peers had to say...

“I learned the gravitas of a customer-first experiential approach to digital marketing.”

Top Summit Takeaways

Clare TaylorMary Kay

“The different sessions I attended around different ways to attack analytics were really helpful.

A slight shift in the way you are thinking abouta question can really change the type of report

you give to your executives.”


Mark ImreCHG Healthcare Services

“Adobe’s Cross-Device Co-op will change the way we view unique visitors and tie all our endpoints together.”


“Consistent funding from upper levels helps drive and empower teams to deliver a constant and focused user experience.”


Jacob BrooksMetLife

“I learned that, while we have plenty of little tricksto get people’s attention to sell them, nothing is more

valuable to a business than working on establishing real relationships with them.”


Willie PenaPena Media Group

“Now that Adobe Experience Manager is the defacto standard of WEM (web experience management), the push on Analytics,

Target, Campaign and Mobile is very evident, and this helps me to create a better roadmap for my practice within the organization.”


Narasing Rao AkulaVirtusa

“To focus on going beyond basic data drilling and presenting a 360 picture of the customer journey.”


“From the keynotes, it was great for Abby Wombach to reiteratehow easy it is to be nice, and George Clooney to remind us that we shouldn't get

caught up in BS all the time. That being said, the best thing from Summit was the reminder that we need to focus on experiences and catering to our customers.

It is not our world to force our marketing on users.”


Zach SmallIngersoll Rand

“Take what you already know and apply itin new ways. Craft your story.”


“One thing that I learned from the Summit is that these daysit's all about customer experience. It's not about technology,

it's not about a product, but it's about how connected customers feel and the experience they get by using your product.”


“There's a programming package called RSiteCatalystthat allows you to pull data from Analytics & Reports directly into

an R program. The Shiny R Package allows you to make slick-looking interactive web apps with your data to share online,

instead of using plain old spreadsheets.”


Thom CraverAcronym Media

“Even though mobile is projected to drive 65 billion callsto businesses this year from paid search alone, I was surprised

to see how many of the world’s smartest digital marketers are still ignoring the phone channel in their strategy, measurement,

and customer experience.”


Kyle ChristensenInvoca

To learn how you can get all the rich data from the phone channel intoyour marketing cloud so you have a more complete, unified view of your customer,

check out Invoca for Adobe Marketing Cloud.

TAKE A LOOK

http://www.invoca.com/products/adobe/?utm_source=invoca_content&utm_medium=ss_adobe_summit&utm_content=product&utm_campaign=invoca_for_adobe_marketing_cloud