A little bit about SEO!

What is Digital Marketing?• Search Engine Optimization (SEO)• Online Ads (PPC/CPM)• Email Marketing• Social Media• Conversion Optimization• Data Analysis

What is Search Engine?

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.

History Of Search Engine!

How many searches are done on Google each day?

• Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

What is Search Engine Optimization?SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Why Need SEO!

For Top in the Virtual world!

And Business Growth!!

Types of SEO SEO

Organic Paid

On-Page Off-Page

The 3 different types of SEO techniques and practices

• White hat SEO• Black hat SEO• Grey hat SEO

Before and After SEO!

Why can't the search engines figure out my site without SEO?• Search engines are smart, but they still need

help. ... However, there is a limit to how search engine scan operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

Can I implement SEO for my website?• YES! You can.

• The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference.

• Combine this with a little practice and you are well on your way to becoming a guru.

• Depending on your time commitment, your willingness to learn, and the complexity of your website(s).

Prepared By:

Biswajit Biswas

Graphic Designer and Digital Marketing Expert

Thanks!