A Product Approach to the News
New collectionsCritics PicksGreat Long ReadsNewsmakersDelightful
ReadsUpliftingStaff FavoritesAnd many more
Traditional News Companies
Digital Platform CompaniesFocus: Reporting & Distributing
Original Journalism Focus: Aggregated News Destinations &
Superior User Experiences
Focus: Digital Products Powered by our Journalism
From Journalism to a Journalism-Powered Product Company
If we are to become an indispensable destination, we must
recognize that journalism and guidance alone will not be enough to
meet our readers needs. The user experience is just as important a
piece in unlocking the value of our journalism and guidance,
whether that is creating new forms of communicating information,
personalizing the news experience or creating user tools for the
discovery and saving of recipes. In other words, we need to become
more like a digital product company powered by our journalism and
less like a news report that is merely distributed digitally.
Our products must unite journalism, editorial judgment, design,
technology and even monetization to create a collective whole that
is greater than the sum of its parts. This is an imperative if we
are to compete with the Facebooks, Snapchats, and Twitters of the
world who are competitive destinations for news and lifestyle
information and who are winning with superior user experiences.
However, we can win too. These platform players are digital
product companies that lack our journalistic foundation. And on the
other end of the spectrum, most traditional news companies lack a
competency beyond reporting and distributing their journalism. The
Times therefore has the unique opportunity to unite user
experience, journalism and guidance into a digital product offering
that is unmatched by traditional news competitors or pure play
digital product competitors.
the key themes Our Path Forward (Mark, can you share this
document with libby?). I'd like to use this slide:
the key themes Our Path Forward (Mark, can you share this
document with libby?). I'd like to use this slide:
the key themes Our Path Forward (Mark, can you share this
document with libby?). I'd like to use this slide:
A daily morning briefing pinned to the top.Prepare me for the
day.Homescreen User Homescreen Product Catch me up quickly.Help me
feel connected to the world.Help me make daily decisions.Bullets
and one sentence stories highlight the essential information from
the story.Immersive images and videos.Daily, predictably placed
service journalism.
Storytelling: A flexible system to support more expressive story
forms (edit + adv) within an adaptive experience
This new system will allow us to:1) Scale high-impact,
mobile-first visual stories (demo)2) Add more storytelling tools to
our journalist's arsenal (demo)3) Create story experiences that are
tailored to audience contexts and needs4) Introduce a premium
in-line only advertising model (demo)5) Create an integrated
marketing strategy across brand and consumer revenue
Editors makerecommendationsthrough curatedrecipe collectionsHelp
medecidewhat to cook.Give me a tool to saveand organizemy
recipes.Guide methrough theprocess so I can improvemy skills.Let me
rememberthe details of aprepared dishby writing notes on my
recipes.The Recipe Boxfeature keeps allour users savedrecipes in
one place.Cooking Guides teach skills that help our users
becomebetter, moreconfident cooks.Users form a communityin
conversation around a recipe.
Cooking User Cooking Product
Teams, not functionsNews as an experience, not a reportFusing
content and utility
