17
KATE WARD

How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

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Page 1: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

K A T E W A R D

Page 2: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

C O N N E C T I N G W I T H W O M E N E V E R Y W H E R E

R 2 9N Y C

E S T. 2 0 0 5

R 2 9 U KL O N D O N

E S T. 2 0 1 5

R 2 9 G E R M A N Y

B E R L I NE S T. 2 0 1 6

Page 3: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

A G L O B A L B R A N D W I T H L O C A L R E L E V A N C E

Page 4: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

C A P T U R I N G G L O B A L M O M E N T S

Page 5: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016
Page 6: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

R E F L E C T I N G U N I V E R S A L P A S S I O N S

Page 7: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016
Page 8: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

T H E I M P A C T O F V I D E O

Page 9: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

A DIY-versity of daily

tips and tricks that make pretty - easy.

Y O U R B E A U T Y ’ S N O L O N G E R

R O U T I N E

Page 10: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

P O W E R E D B Y

T E C H N O L O G Y

L O C A L I S A T I O N

C O L L A B O R A T I O N

Page 11: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

T E C H N O L O G Y

Page 12: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

50KV I S I T S

F O R B B C R E A M S

Page 13: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

L O C A L I S A T I O N

Page 14: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

*Translation: Real people, real street style at Berghain, Berlin

Page 15: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

C O L L A B O R A T I O N

Page 16: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016
Page 17: How Refinery29 Is Globally Scaling Its Voice and Audience, Digiday Publishing Summit Europe, October 26th, 2016

T H A N K Y O U