A Storyabout

the Endof Storytellingby David Berkowitz

CMO, MRY@dberkowitz * @mry * MarketersStudio.com

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Once upon a time…

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No, this story is… different

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I want to tell you a story.

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I come from a storytelling family.

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There’s the story about the kid in the elevator of his grandmother’s apartment building.

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These stories tell you something about the people involved.

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Some stories that get told aren’t quite as pleasant.

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They’re used as crutches, as ways to speak in sign language.

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I didn’t appreciate the dark side of storytelling.

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Yet we have it all wrong.

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My wife said a comment that forever rocked my world.

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“All they do is tell stories!”

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And this started to worry me.

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You’re ripping apart so much of what I love.

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It’s like I’m in Confession.

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I’ve got a joke about an old Jew going to Confession.

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“Those people are so stuck on stories.”

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Holy shit.

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HO LEEEE SHIT.

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She’s right. I knew it.

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It doesn’t build relationships.

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We need to move away from stories and toward relationships.

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Do you even know brands’ stories?

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At camp she and her friends played games with cans of Coke.

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We’ve got the antidote.

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Brands have the opportunity to get away from stories.

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“We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.”

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Check in with people; take an interest in their lives.

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How can we use this embarrassment of riches?

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We have opportunities to be more human.

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Instead of storytelling, we’re going to shift to storymaking.

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I got a lot off my chest today.

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Let’s make our goal being more human first.

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The End.

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AuthorDavid Berkowitz

David.Berkowitz@mry.com@dberkowitz / @mry

MarketersStudio.com

IllustratorArjeanette Vivero

riyoko07.deviantart.com

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