Upload
aliciaffone
View
32
Download
0
Tags:
Embed Size (px)
Citation preview
About Converse
$1.3 billion in sales
Chuck Taylor All-Star
M/F age 16-24
The BIG Idea YouTube Video
Series Utilize world-renown
musicians: Rihanna, Ariana Grande, Maroon 5
Our GoalINCREASE SALES!
Create a Buzz
Google AdWords
Keywords:-A Day in the Life-Converse-Sneakers-All-Stars-Chuck Taylor
Blogging
Video Creation & Timeline
A day in the Life
Budget
$3.5 Million total $750,000 –Rihanna $600,000 –Maroon 5 $250,000 –Ariana Grande $750,000 –Video creation $1,150,000(remaining budget) –Blog,
AdWords, social media maintenance
Measuring Success (KPI)