The Anaheim Ducks

The Road to Broadening our name and company.

By, Austin Hensen

The Target Market

• Reach consumer between ages 13-20• Reach Parents and Surrounding Family• Creating Lifelong Customer.

Maximizing Twitter• Game Updates• Transactions• Giving Back to the Fan• Injury Alerts

Instagram For the Ducks

• Attracts target Audience• Hire a couple photographers for this• Keeps fans updated with pictures• More stimulating for fan

Google Adwords and the Ducks

• Keywords– Ducks– Hockey– NHL

• SEO (Search Engine Optimization)• Substantial Budget for this

Inbound Marketing

• Bringing the customer to you

• Through your social media, and Website

• Questionnaires and Surveys

• Fan Give away’s

Creating a Blog

• Allows People to interact• More involving for fan• Draws new Customers

Budget

• Over a million• Tweak depending on performance• Larger budget to start

Apparel

• Spreads the brand• Brings more customers• Easy Way to advertise our brand, through the

customer

Keys to success

• Attract Young Fans• Get surrounding family to become fans• Create that viscous cycle

• Presence on Social Media• Using Google AdWords to our advantage• Popular Apparel• Ever-changing Budget• Inbound Marketing