Embed Size (px)
Citation preview
GROWING YOUR BUSINESS ONLINE. WITHOUT SPENDING A BUNCH OF MONEY.
PART TWO: ACQUIRING USERS ONLINE
PART THREE: WHERE TO START?
PART ONE: GROWTH
Rockford University: Cold Calling. High School visits. Presentations Missoula College: College Fairs. Direct Mail. Traditional Marketing.
Learn Online Marketing.
University of Montana: PPC. FB. Analytics. Conversion optimization. Campaign Manager: Management of entire online marketing funnels. GeoFli: Co-founder: Customer acquisition, activation, retention, support.
GeoFli Background:
Change content based on visitor location. Started in 2015.
Solving the problem of the one-size-fits-none website.
Is Your Business Ready For Growth?
PART ONE:
“Would your customers be pissed if your product went away?”
Casey Winters. Former Growth Manager at Pinterest, GrubHub
custora.com
COHORT ANALYSIS
“Making people want things versus making things people want”
“We know who our customers are. We know how to make them happy. I can’t sleep because I’m thinking about how to get a lot more like them.”
Casey Winters. Former Growth Manager at Pinterest, GrubHub
DO THINGS THAT DON’T SCALE: - Paul Graham, Y Combinator
Until then …
“I’m going to be in Chicago on July 24th. Can I swing by and
introduce myself?”
Lots. Of. Emails.
$0 Monthly Recurring Revenue (MRR).
“We offer full campaign management.”
EARLY ADOPTERS = BEST UX TESTERS FOR MINIMUM VIABLE PRODUCT
OUR FIRST CUSTOMER
RESIZING IMAGES
FAST FORWARD:
1,760,000 Content Changes
7% Ecommerce Conversion Rates
92% Lift in Goal Completions (Next Page)
37% Decrease in Bounce Rate
25% Time-on-Site
“Would your customers be pissed if your product went away?”
DO YOU HAVE PRODUCT MARKET FIT?
PART TWO GROWTH MARKETING FOR PIRATES
Acquisition Activation Retention Referral Revenue
- Dave McClure: 500 Startups
ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
ACTIVATION RETENTION REFERRAL REVENUE
ACQUISITIONCONTENT
SOCIAL
PPC/SEM
SEO
PR
WORD OF MOUTH
AFFILIATE
DIRECT
RETENTION REFERRAL REVENUEACQUISITION
ACTIVATION
HOMEPAGE
FORMS
VALUE PROP
LANDING PAGE
PERSONAL- IZATION
ACTIVATIONEMAIL
AUTOMATION REFERRAL REVENUEACQUISITION
RETENTION
HOW-TO
REPORTING
NOTIFICATIONS
ACTIVATION RETENTION REVIEWS REVENUEACQUISITION
REFERRAL
VIRAL LOOP
GIVE-TO- GET
CONTESTS
ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
REVENUE
?
ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
PART THREE: FIND THE WEAK LINKS. GET TO WORK. EXPERIMENT
ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
ACTIVATION RETENTION REFERRAL REVENUEACQUISITION
Problem (Acquisition): Nobody Knows We Exist Solution: Write Content Our Potential Customers Want to Read
CONTENT WRITING/SEO
Goal: Create a seamless path to conversion.
Problem (Activation): Traffic. No leads
CONVERSION OPTIMIZATION
AFTER
Problem (Activation): Barrier to activation and education too high. Solution: Make it easier.
CONVERSION OPTIMIZATION
Week One: 37 Leads. Five Opportunities
IMPROVE ONBOARDING and LOCK-INS
- GeoFlied Content Notifications - Increase Average Number of Content Changes - Reports showing increases in time-on-site, conversions and more.
Goal: Three Pages Per CustomerProblem (Retention): One Page Per Customer
REFERRAL
