2. Advanced SEO Strategies IT IS NOT THAT HARD! @2dogsdesign
You play by their rules... ...feed them well... & show you care
...easy right?
3. Advanced SEO Strategies IT HELPS TO HAVE FOCUS! Breed
Specific Health Niche Review Site @2dogsdesign
4. Advanced SEO Strategies IT IS NOT JUST ABOUT KEYWORDS
ANYMORE! @2dogsdesign think topics not keywords technical great
content relationships natural links be social
5. Advanced SEO Strategies LETS START WITH THE BASICS!
@2dogsdesign
6. Advanced SEO Strategies BUT FIRST! To break the silence in
here! WHO WANTS A SHIRT?
7. Title Tags Meta Description Content Advanced SEO Strategies
WHAT SEARCHERS SEE @2dogsdesign
8. Advanced SEO Strategies EXCITE THEM! Use enticing Title Tags
& Meta Descriptions to engage! @2dogsdesign EXCITE THEM!
9. Advanced SEO Strategies@2dogsdesign Which one of these would
you click on? Search term: dog birthday cake recipes
10. Alt Tags Anchor Text Schema Header Tags Advanced SEO
Strategies WHAT SEARCH ENGINES SEE @2dogsdesign
11. WHAT THE HECK IS SCHEMA YOU ASK? Schema is a microdata that
helps the search engines to better interpret what your pages are
about. Advanced SEO Strategies THE SCHEMA ADVANTAGE
@2dogsdesign
12. Well, that is why this is Advanced SEO! If it were easy,
everyone would be doing it - and reaping the benefits. But they are
not. Advanced SEO Strategies I STILL DONT GET IT! @2dogsdesign
13. And you can win those clicks in the search results!
Estimates show only .3% of websites are using schema, so what are
you waiting for? Advanced SEO Strategies SO START DOING IT!
@2dogsdesign
14. Well, here is what it looks like! itemscope itemtype=
http://schema.org/Recipe Advanced SEO Strategies OH, YOU ARE
WAITING FOR ME! @2dogsdesign
15. So now the search engines know, this content is a recipe!
Cool huh? Advanced SEO Strategies@2dogsdesign
16. Articles Products Reviews Events ...and more SCHEMA.ORG
SCHEMA-CREATOR.ORG Advanced SEO Strategies SCHEMA CAN BE USED
FOR... @2dogsdesign
17. Advanced SEO Strategies ITS THAT TIME AGAIN! Just checking
on who is still paying attention! WHO WANTS A SHIRT?
18. Advanced SEO Strategies CONTENT REALLY IS KING @2dogsdesign
And Panda will make sure your content ROCKS! Low quality sites or
thin sites will feel the Panda kick!
19. Advanced SEO Strategies PANDA LOOKS FOR @2dogsdesign
1)Duplicate content 2)Too many ads (ad/content ratio) 3)Poor
grammar 4)Content with no quality 5)Trust/Value to end user
20. Advanced SEO Strategies SPEED @2dogsdesign MATTERS
21. Advanced SEO Strategies VISITORS LOVE SPEED You have about
2 seconds to impress! source:
http://www.relentlesstechnology.com/insights/page-speed.html
22. Advanced SEO Strategies SO DOES GOOGLE It is all about user
experience! Slow Websites= Bad Experience
23. Advanced SEO Strategies USE A CDN HOSTING MATTERS OPTIMIZE
IMAGES CHECK YOUR THEME ADS NO FLASH MINIFY/CACHE JS FILES IN
FOOTER SPEED TIPS
24. Advanced SEO Strategies SPEED TOOLS GTmetrix PageSpeed
Insights Web Page Test
25. Advanced SEO Strategies DONT BE A HOARDER 1. REMOVE PLUGINS
2. CLEAN YOUR FILES 3. DELETE BACKUPS 4. UNUSED IMAGES 5. OPTIMIZE
DATABASE
26. Advanced SEO Strategies IF YOU ARE A HOARDER BY NATURE...
Create a folder and place all of your old files in it. Then tell
the search engines to ignore it in a robot.txt file! Disallow:
/old-files/
27. Advanced SEO Strategies KEEPING THE ROAD TO YOUR WEBSITE
CLEAR KEEPING THE ROAD TO YOUR WEBSITE CLEAR
28. Advanced SEO Strategies WILL HELP THE SEARCH ENGINES FIND
THE CONTENT THAT YOU WANT SEEN!
29. Advanced SEO Strategies@2dogsdesign ITS ALL ABOUT THE
LINKSITS ALL ABOUT THE LINKS
30. Advanced SEO Strategies THE PENGUIN UPDATE Also known as
the over- optimization algorithm it looks for the following:
Aggressive anchor text Unnatural backlink profile Spammy on page
tactics
31. Advanced SEO Strategies SO PLAY BY THE RULES! 1) Do not buy
links - EVER 2) EARNED links are the most valuable 3) Social links
are AWESOME too 4) Profile links are also a PLUS .be honest, create
great content and build relationships. It is that simple.
32. Advanced SEO Strategies INTERNAL LINKING Internal linking
is a strategy of linking to other pages within your own website.
Benefits include: Clear website navigation Defines site
architecture Distributes page authority
33. Advanced SEO Strategies INTERNAL LINKING STRATEGY 1) Link
post to post 2) Use great anchor text 3) Link to relevant content
4) Follow links 5) Dont overlink
34. Advanced SEO Strategies EXTERNAL LINKING SPECULATION:
linking to high authority websites can help build your own
credibility. Wikipedia, NY Times, Petfinder etc. It is all about
authority, building reader value and creating useful content.
35. Advanced SEO Strategies EXTERNAL LINKING .and relationships
- have we talked about relationships? You link to Dogs.com, they
notice - then maybe they give you a mention or a thank you!
BONUS!
36. Advanced SEO Strategies GETTING BACKLINKS Give them what
they want!
37. Advanced SEO Strategies BACKLINK PROSPECTS Find what others
have done and do it better!
38. Advanced SEO Strategies WANT TO RANK FOR DOG FOOD? So does
everybody else! 225 MILLION RESULTS! So dont even try!
39. Advanced SEO Strategies BUT WHAT BLUE BUFFALO DID? This was
just plain brilliant! A comparison page to educate potential
customers
40. Advanced SEO Strategies BUT HOW ABOUT... you try to rank
for best dog food for chihuahas
41. Advanced SEO QUALITY OVER QUANTITY! It is better to invest
time into creating just a couple of FANTASTIC resource posts a
month than to have a bunch of low quality posts.
EDUCATEENTERTAINENGAGEVALUE
42. Advanced SEO Strategies WHAT ARE YOU TALKING ABOUT? Latent
Semantic Indexing (LSI) Determining what your page is about with
synonymous text.
43. Advanced SEO Strategies THIS IS GOING TO BE CONFUSING! So
lets de-stress for a moment! WHO WANTS A SHIRT?
44. Advanced SEO Strategies GOOGLE IS PRETTY SMART! It will use
the content on your page to determine what message you are trying
to give.
45. Advanced SEO Strategies In the past, most would keyword
stuff content to get Google to rank and understand their content.
Of course this is WRONG!
46. Advanced SEO Strategies Now Google will look at your
content in a way that allows it to comprehend all of the content on
the page and how it relates to your main topic.
47. Advanced SEO Strategies EXAMPLE: search for types of
dogs
48. Advanced SEO Strategies ANOTHER EXAMPLE: search for 10 ways
to train my dog
49. Advanced SEO Strategies So, you write an article called 10
Great Vacations For Dogs Keyphrase: Vacations For Dogs
50. Advanced SEO Strategies You should think about synonyms or
related phrases that mean the same thing. Remember the old days you
would use vacations for dogs over and over.
51. Advanced SEO Strategies Well, this replaces that! So I hit
up: http://ubersuggest.org/ and type in vacations for dogs
52. Advanced SEO Strategies And voila, I find: day trips for
dogs vacations with dogs
53. Advanced SEO Strategies Then I try Google Keyword Planner:
pet friendly vacations dog friendly vacations
54. Advanced SEO Strategies So now, you have several variations
of your core keyword to use! H1, H2, H3, Meta Description, Content,
Alt tags, Title tags
55. Advanced SEO Strategies
56. Advanced SEO Strategies FINDING KEYPHRASES AKA LONG TAIL
KEYWORDS Related Searches Auto Complete Competitors SEMRush Google
Trends Webmaster Tools
57. Advanced SEO Strategies CONGRATULATIONS! You made it
through the ruff stuff! WHO WANTS A SHIRT?
58. Advanced SEO Strategies BOUNCEY BOUNCEY... Bounce Rate is
not used in ranking factors, but can show issues with user
experience or content! BOUNCEY BOUNCEY...
59. Advanced SEO Strategies BOUNCEY BOUNCEY. The Higher The
Bounce Rate
60. Advanced SEO Strategies BOUNCEY BOUNCEY. ...the lower the
interest in my website? NOT NECESSARILY
61. Advanced SEO Strategies But relax - because blogs typically
have higher bounce rates - and it is OK
62. Advanced SEO Strategies BOUNCEY BOUNCEY. ...look at the
time spent, not bounce rate...
63. Advanced SEO Strategies BOUNCEY BOUNCEY. ...then see where
that traffic is coming from...
64. Advanced SEO BOUNCEY BOUNCEY. ...by reviewing this data you
can see what your visitors like or dont - and create content that
they WANT to read!
65. Advanced SEO BOUNCEY BOUNCEY. WOOHOO! My bounce rate is
only 10%, they love me! Not so fast!
66. Advanced SEO Strategies A bounce rate that is too low can
mean you have Google Analytics installed 2 times! Even the most
popular websites have bounce rates averaging 30-40%
67. Advanced SEO Strategies A FEW THINGS FOR YOU TO DO Crawling
your website is critical to getting a technical view of your
website!
68. Advanced SEO Strategies Download SCREAMING FROG
screamingfrog.co.uk
69. Advanced SEO Strategies REVIEW THE DATA Broken Links No
Meta Descriptions Missing Page Titles Image ALT Tags Header
Tags
70. Advanced SEO Strategies Meta Descriptions are important!
Dont let Google choose! META DESCRIPTIONS SHOULD SELL!
71. Advanced SEO Strategies CHECK YOUR SOCIAL Same with social
sharing! Take control of your content!
72. Advanced SEO Strategies KEYWORDS
73. Advanced SEO Strategies KEYWORDS Unfortunately, there are
not a lot of free tools to see what keywords you rank for. You can
use Webmaster Tools to get an idea of some of the queries that
Google thinks are related to your website. I use spyfu.com and
semrush.com
74. Advanced SEO Strategies USER EXPERIENCE Page Layout
Algorithm targets websites with top heavy ads.
http://searchengineland.com/google-updates-page-layout-algorithm-go-sites-top-heavy-ads-183929
75. Advanced SEO Strategies MOBILE Your site will be penalized
in mobile search if you are not mobile friendly!
76. Advanced SEO Strategies QUESTIONS ANYONE? Congratulations!
You made it to the end! Thank you for being a part of my Advanced
SEO session! I hope you enjoyed it!
77. Advanced SEO Strategies Looking for partners to spread our
word! Over 6K donated to rescues to date! @charitypaws
facebook.com/charitypaws instagram/charity_paws
pinterest/charitypaws