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Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Understanding the Five Super Signals of SEO
Advanced Site Speed Bottleneck Detection Techniques
Reinforcing Topical Focus Signals
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
SEO IS ALL ABOUT LINKS
CONTENT IS KING
CONTENT MARKETING INSTEAD OF LINKS
GOOGLE IS EVIL
___ SAYS X DOESN’T MATTER
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Sometimes you just need more
Sometimes you just need reinforcement of signals
Sometimes you need to start from scratch
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
The Answer:
QUART in all things.
+"Consistency of
signal reinforcement"
QUART concept ©2013 – 2015 Alan Bleiweiss
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Any individual SEOfactor needs to score well in at
leastthree of the five super-signals to
havesustainable
potential
QUART concept ©2013 – 2015 Alan Bleiweiss
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Primary SEO Factor Groups
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Primary SEO Factor Groups
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Primary SEO Factor Groups
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed Factor Complexity
Speed impacts:Quality
AuthorityTrust
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Google Analytics 30 Day Averages
Advanced SEOThe Jump To Sustainable Models
GA – Individual Page Speed + 2nd dimension = city
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed EvaluationLook Deeper
Advanced SEOThe Jump To Sustainable Models
GA Individual Page 30 Day Trend
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed EvaluationLook Deeper
Advanced SEOThe Jump To Sustainable Models
URIValet.comUnique ObjectFile Sizes
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed EvaluationLook Deeper
Advanced SEOThe Jump To Sustainable Models
Deeper TestingHelps Confirm Initial Data Evaluation,
Can Help Identify Situational Factors
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed EvaluationLook Deeper
Advanced SEOThe Jump To Sustainable Models
WebPageTest – “Details” Report
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed EvaluationLook Deeper
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Page Speed EvaluationLook Deeper
Advanced SEOThe Jump To Sustainable Models
Server Considerations
NOTE: First Byte Time isn't just about YOUR server. It also becomes a factor with 3rd party servers so check WPT "details" report!
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Topical FocusAdvanced SEOThe Jump To Sustainable Models
Google Search ConsoleTop Keywords
(words Google most associates
this site as being “about”)
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Topical FocusAdvanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models
Is your site as authoritative as the biggest sites on the web? Does yoursite’s authority overcome quality, uniqueness, relevance, or trust signals?
If you think a page deserves ranking, but don’t provide multiple paths to access that page, why would you think search engines consider that page “very important”?
Topical Focus
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models Topical Focus
Internal LinksCan Impact
Page Authority,
&Can Confuse
Topical Focus Trust
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Advanced SEOThe Jump To Sustainable Models Topical Focus
Page Sculpting is a shiny object tactic.
Page Sculpting is NOT a UX best practice – it’s an artificial attempt to manipulate search engines.
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionFlat ArchitecturePartial Flat ArchitectureMultiple Copies of each Product PageInfinite Nesting
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionAll Flat Architecture
http://domain.com/http://domain.com/category1/http://domain.com/category1-subcat/http://domain.com/productdetailspage/
http://domain.com/blog/http://domain.com/blogpost/http://domain.com/faq/
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionNested Categories, Flat Product URLs
http://domain.com/http://domain.com/category1/http://domain.com/cat1/subcat1/ http://domain.com/productdetailspage/
http://domain.com/blog/http://domain.com/blog/category/http://domain.com/blogpost/
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionMultiple Copies of each Product Page
http://domain.com/cat1/product1/http://domain.com/cat2/product1/http://domain.com/cat3/product1/http://domain.com/cat3/colorx/product1/
http://domain.com/cat4/subcat1/product1/http://domain.com/on-sale/product1/
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionInfinite Nesting
http://domain.com/new/2015/toyota/camry/se/4cyl/2-5l/tires/14inch/radial/AT/noise-dampening/long-life/lug-nuts/
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionResolution:
Avoid flat architecture
Use consistent nesting model
Only use duplication in gentle ways
Have one product detail URL accessible from several category funnels if needed
(ideal is to include product in only one category funnel where possible)
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
IA Topical Focus ConfusionResolution:
Assign to categories only when data justifies!
Nest only as deep as data justifies!
Advanced SEOThe Jump To Sustainable Models
Alan Bleiweiss @AlanBleiweisshttp://AlanBleiweiss.com
Conclusion Apply the QUART test in all things!
Page speed testing requires multiple tools
Page speed improvements require looking at ALL areas
Topical focus requires consistent
Topical focus requires dilution avoidance
Advanced SEOThe Jump To Sustainable Models