Engage Your Customers with Meredith Content

Reaching 100 million families across every life stage, we cover what matters most: Home, Family, Health, & Self.

*Sample content categories. Meredith Content Licensing team works with clients to develop unique content programs to meet specific goals and objectives.3

ARTICLES SLIDESHOWS VIDEO Q&AQUIZZES TOOLSRECIPES

Lawn, Landscape & Garden

Home Improveme

nt & DIYFamilyEntertainin

g

Health, Wellness, &

Fitness FinanceFood & Recipe

Pregnancy & Baby

Licensable Assets =Custom Curated Content Programs to Achieve Client Goals

Content Categories & Assets

Unrivaled Food Resources

Sources: Media Radar 2013; comScore Multiplatform, Oct-Dec 2013; Internal reporting 2013

Our food and recipe content features delicious and reliable recipes that are tested rigorously in our Better Homes & Gardens and EatingWell Test Kitchens. Our food content is regionally and demographically diverse and features nutrient-rich, wholesome ingredients.

Meredith Recipe Content Includes

+ Beautiful, web-ready/hi-res photography

+ Nutrition Analysis

+ Sophisticated Tagging*+ Quick & Easy

+ Budget-Friendly

+ Kid-Friendly

+ Heart Healthy

+ Low Sodium

+ Low Saturated Fat

+ Low Calorie

+ High Fiber

Additional Food Content

Articles, tips, entertaining, how-to’s, cookbooks (print & digital), shopping guides, meal plans, and more.

*EatingWell recipes have 150+ health, culinary and lifestyle tags including diabetes friendly, gluten free, bone health, etc.

Food & Recipe

Meredith’s network of lifestyle-, parenting-, and food-

related brands offer a wealth of tips and mom-to-mom

advice that support consumers in the kitchen. Our

editorial content is the perfect fit for today’s parents-

on-the-go, busy families, young cooks and more.

+ Cooking Shortcuts

+ Kitchen How-Tos

+ Tips for Busy Moms

+ Cooking with Kids

+ Lunchbox Makeovers

+ Quick & Easy Meal Ideas

+ Family Activities (In & Out of the Kitchen)

Supplemental Lifestyle Content

With content crossing all life stages, Meredith has the

unique ability to supply engaging entertainment ideas for

any occasion – indoors and out. Our content celebrates

the joy of togetherness, whether it’s a special occasion, a

holiday, or just a casual get-together. Whatever the

reason, each gathering ignites conversation and is sure

to create fun-filled memories.

Sample Topics Include:

+ Menu Ideas & Inspiration

+ Entertaining Guides

+ Party Planning

+ Party Hosting Guides

+ Holiday Food & Décor

+ Indoor Entertaining Tips, Themes & Inspiration

+ Outdoor Entertaining Tips, Themes & Inspiration

+ DIY Table Settings & Centerpieces

+ Meal-time Games & Activities

+ Family Reunions

+ Special Occasions & Birthdays

+ Picnic Ideas

+ How To Entertain for Large Groups

+ Small Space Entertaining Tips

+ Family-Friendly Gatherings

Entertaining

From family-friendly projects to home improvement ideas to artisan craft how-tos, Meredith offers a wealth of advice and inspiration to fit all project skill levels – whether you’re a beginner or an expert crafter. From sources like Do It Yourself magazine, Better Homes and Gardens, and Family Fun, we have the tips, techniques, and tools to get you started on a variety of projects.

Craft & Project Content Includes:+ Decorating Crafts & DIYs+ Homemade Gifts+ Wood Working+ Knitting, Sewing & Needle Work+ Paper Crafts & Scrapbooking+ DIY Home Accents & Accessories+ Outdoor Living Projects+ Children’s Activities & Projects+ Home Improvement DIY+ Room Makeovers+ Storage & Organization Projects+ Holiday Crafts & Decorating Projects+ Furniture Projects+ Paint & Design Projects

Crafts & DIY Projects

Our financial content provides families with

easy-to-follow tips, money-saving how-tos,

and practical advice with which to manage

day-to-day budgets as well as future savings

and investments.

Meredith Finance Content Includes:

+ Retirement Planning

+ Income Taxes

+ Wills & Inheritance

+ Budget Travel

+ Education Costs & Savings

+ Teaching Kids About Money

+ Family Budgets

+ Holiday Spending

+ Managing Debt

+ Credit Scores

Finance

Benefits of Meredith as Your Strategic Content Provider

• Marketplace Position & Trusted Brands – Editorial expertise and passion in the subject matter. Meredith is the market leader in numerous Women Lifestyle categories. Licensing provides a meaningful association with our brands, enhancing credibility and increasing visitor engagement and loyalty.

• Content Strategy and Expertise – Whether conducting direct content audits and strategies for our partners or responding to established plans, licensed content is custom curated to deliver optimum results – including the ideas and creative inspiration consumers seek.

• Depth & Breadth of Selection, Consistent Quality – We have a robust collection of content assets available across formats and platforms

• Speedy, Efficient & Effective – Licensing content is immediate and seamless, readily available without need for extensive or expensive resources. Original production of these assets would prove extremely cost, time, and resource prohibitive

• Performance-Metric Focused – Meredith content is created specifically for online and digital environments to best serve consumers and drive user engagement, page views, and/or duration/frequency of visits.

• Consistent, Consumer-Centric Voice – highest level of editorial quality, produced by experts in the field that are also experts in how to talk to consumers. Offering consistency in look, feel, and voice.

• Fresh & Relevant – a rich archive of evergreen content; also creating new, fresh, consumer-relevant content everyday. Staying current with market changes and consumer needs.

Case Study: Retail/Digital

Objective• Sears needed authoritative, credible home-

related editorial content to support a website launch targeting homeowners

Solution• Meredith Content Licensing team provided

Content Audit and Strategy Services, working in conjunction with Sears and respective agencies to both develop content strategy and execute the content program

• Approximately 500 articles custom-curated across the core website channels

• Expert editorial covered multiple categories• Home Décor• Home Improvement• DIY• Gardening• Food• Health• Family

Case Study: CPG/Social Media

Objective• Huggies wanted engaging parenting

content to populate Huggies “Now What?” campaign, a program offering helpful answers to common parenting/pregnancy questions to expecting and new moms.

Solution• Custom-curated content collections,

presented by theme and distributed in a variety of engaging formats within Huggies social media channels and promoted across Meredith properties:

• Video• Custom social media prompts• Informational Articles• Infographics

• Interactive media campaign jointly executed

Case Study: Retail/Digital

Objective• Target needed “mom-centric” content

to support Target Health campaign

Solution• Custom-adapted and curated

content from Parents, Family Circle, and Fitness covering cold and flu topics

• Content written and tailored for Target’s key audience: Moms

• Customized content included articles, slideshows, quizzes, and tip collections

• Content was provided in both English and Spanish language

• Content was also distributed on Target partner platform, WebMD

ObjectiveDrive awareness and purchase of Dole’s new packaged salads line, launched in January 2013 with a series of 4 “Salad’tude” campaigns throughout the year.

SolutionMCL created a strategic, custom package of curated content deployed in quarterly themed promotions to support Dole Salad’tude product launches and national sweepstakes• Digital, social, and in-store shopper marketing components were all integrated, with a supporting digital media buy on Meredith Women’s Network • Digital Components: Facebook, Website, Mobile Site, E-Newsletter, Recipe Database, 4 Custom PDF cookbooks• Retail Components: On-Pack Recipes, In-Store Merchandising• Blogger Events

Case Study: Retail/Multi-Channel + Shopper Marketing

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Case Study: Retail

Objective With over 200 stores, Giant Eagle's Pharmacy and Registered Dietitian team turned to EatingWell for content to:

• Promote proprietary “Better for You” products and deli labeling

• Match “Healthy Aisles” POS shelf label system• Bring Retail Calendar themes to life

Solution EatingWell created an integrated offering:

* Healthy-eating brochure series and recipe cards * Content for website and mobile tools* Social media * Cards used in in-store healthy cooking demos

and by R.D.s in community programs* Content also used for employee health program

Results Partnership in its 5th year High level of engagement by shoppers

Case Study: Microsite + Interactive Tools

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Objective • To increase consumer engagement

The Solution• Lifestyle-inspired microsite powered

by trusted and actionable content (all EatingWell), tailored to their audience demographic

• Included nutrition consulting and content curation

http://millionhearts.hhs.gov/resources.html

PLEASE NOTE: All original programs and ideas are the exclusive property of Meredith Corporation. The ideas, concepts, taglines, imagery, marketing programs and creative strategies may ONLY be used based on an agreed upon and documented media or fee based partnership with Meredith Corporation.

David GrayDirector – Business DevelopmentMeredith Content Licensing(o) 603.903.1899 (m) 203.313.2512david.gray@meredith.com

THANK YOU!