1. OOH Advertising Trends Apr Jun 2014 Pan - India Proof of Performance Data Services Pvt Ltd

2. The data is collected from 30 cities in India. The list of cities and the routes in the city are given in the last section. Wherever the reports are said to be Pan- India, it would mean it is created from the data from these 30 cities. Note : 3 Proof of Performance Data Services Pvt. Ltd. 3. Pan India Industry Overview 35 Proof of Performance Data Services Pvt. Ltd. 4. AssetsinIndia,byMediaType MediaType BicycleStand BridgePanel BusQueueShelter Canopy CentralMedian Column/BacklitTower Cube DrinkingWaterKiosk DuctPanel FlagPole FlagSign FOBPanel FreeStandingPanel Gantry Hoarding InformationKiosk InformationPanel(graphisads) InnovationMediaUnit JCDecauxColumn JCDecauxSenior LCDScreen LEDScreen MallFacade MAPPanel MetroPillarPanel MetroPillarWrap MetroSignage MetroWallWrap MiniUnipole NeonBillboard PermanentHoarding PillarHead PillarPanel PoleMountedMUPI PoliceBooth PublicUtility(PublicConvenience/GarbageDump) RockinTower SubwayPanel TrackPanel TrafficBooth TrafficConsole TrafficSignage Unipole VendingKiosk Eachcirclecorrespondstoauniqueoutdoormediaasset.MediaType(color)andsumofVisTime(size).DetailsareshownforAssetId.ThedataisfilteredonMonthMonthandVisibility.TheMonthfilter keepsJune.TheVisibilityfilterkeeps1,2,3,4and5.Thelargerthesizeofthecircle,themoreisthevisibiltydurationoftheasset. 5 Proof of Performance Data Services Pvt. Ltd. Each circle in the chart represent a unique outdoor asset in the country. The color shows the media asset type, like Hoarding, Bus Queue Shelter, Unipole etc. The size of the circle shows the visibility duration, i.e. the number of seconds for which it is visible to the average speed traffic of that particular stretch. We call these the "Rangoli Charts". Many more available. 5. MonthofMo.. City Delhi June VIWiseAssetaDelhi Visibility 2 3 4 5 SumofVisTimebrokendownbyCityvs.MonthMonth.ColorshowsdetailsaboutVisibility.SizeshowssumofVisTime.ThemarksarelabeledbysumofVisTime.Detailsare shownforAssetId.TheviewisfilteredonVisibility,CityandMonthMonth.TheVisibilityfilterkeeps1,2,3,4and5.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeeps June. 27 Proof of Performance Data Services Pvt. Ltd. Another "Rangoli Chart". This one is for Delhi. As explained earlier, each circle is an OOH media asset, the color shows the Visibility Index or PoP-I and the size of the circle represents the number of seconds for which the asset is visible for, to the average speed of traffic on that particular stretch. Therefore, bigger the circle, better the VI Color, better the asset is. It is possible to see such charts for specific campaigns too. VI=5 is a good asset and a large circle signifies a good visibility duration 6. MonthofMo.. City Mumbai June VIWiseAssetsMumbai Visibility 2 3 4 5 SumofVisTimebrokendownbyCityvs.MonthMonth.ColorshowsdetailsaboutVisibility.SizeshowssumofVisTime.DetailsareshownforAssetId.Theviewisfilteredon Visibility,CityandMonthMonth.TheVisibilityfilterkeeps1,2,3,4and5.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsJune. 28 Proof of Performance Data Services Pvt. Ltd. In the city of Mumbai, most of the circles are larger, which means the visibility duration is more. What does that tell us about the traffic conditions in Mumbai ? 7. MediaType Month June May April 0K 5K 10K 15K 20K 25K CountofAssetId 0K 5K 10K 15K 20K 25K CountofAssetId 0K 5K 10K 15K 20K 25K CountofAssetId Hoarding BusQueueShelter Unipole CentralMedian MetroPillarPanel Gantry TrafficBooth TrafficSignage PublicUtility(PublicConvenien.. PoleMountedMUPI PoliceBooth WallPanel BridgePanel FOBPanel MAPPanel FreeStandingPanel MiniUnipole LEDScreen MallFacade MetroWallWrap JCDecauxSenior WallWrap DuctPanel FlagPole VendingKiosk 24,203 7,849 1,793 4,954 1,394 485 878 309 168 567 553 437 197 304 622 941 66 56 47 36 50 40 34 62 81 23,609 1,708 7,697 4,580 465 425 185 829 618 259 923 473 277 137 882 541 49 53 46 36 33 80 64 54 34 23,308 1,715 6,356 4,452 535 185 879 828 449 278 258 136 430 884 602 462 65 35 79 49 53 46 33 54 34 MonthWise-Top25-MediaTypeCount-PanIndia CountofAssetIdforeachMediaTypebrokendownbyMonthMonth.ThedataisfilteredonMonthYear,whichkeeps2014.TheviewisfilteredonMediaType,whichkeeps25of49members. 20 Proof of Performance Data Services Pvt. Ltd. The Universe of assets captured every month. Since data capture is through intelligent, geo-coded and time stamped videos, new outdoor assets are identified the same month, or assets removed are deactivated. That explains some of the fluctuations. 8. 21 Proof of Performance Data Services Pvt. Ltd. Mumbai has a large number of Bus Queue Shelters 9. City 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500 7000 7500 8000 CountofAssetId Delhi Kolkata Mumbai Hyderabad Bangalore Ahmedabad Kanpur Pune Lucknow Cochin Coimbatore Chennai Indore Patna Visakhapatnam Bhubaneswar Bhopal Meerut Trivandrum Ranchi Guwahati Nagpur Raipur Baroda Nasik Jaipur Udaipur Dehradun Chandigarh Ludhiana 1,265 1,005 1,818 1,119 3,517 2,264 1,672 3,432 1,552 1,332 1,821 265 865 295 265 529 199 729 509 538 508 348 359 549 388 198 459 388 528 677 626 327 176 516 713 547 226 477 733 306 336 373 423 256 333 243 214 504 754 172 511 281 821 471 321 90 1 1 City-wiseMediaCounts-byVisibilityIndex Visibility 1 2 3 4 5 CountofAssetIdforeachCity.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsJune.TheviewisfilteredonVisibility,whichkeeps1,2,3,4and5. 22 Proof of Performance Data Services Pvt. Ltd. The quality of assets in the cities. The counts show the numbers that PoP captures on the routes covered. 10. Industry Month April May June 0% 5% 10% 15% 20% 25% % ofTotalArea 0% 5% 10% 15% 20% 25% % ofTotalArea 0% 5% 10% 15% 20% 25% % ofTotalArea RealEstate&Infrastructure Education Event,Exhibition&Entertain.. BFSI PersonalAccessories FoodProducts Government&Administration Retail Textile/Clothing PersonalCare AutomobileandAncillaries Telecom Wellness OnlineServices&Telephonic.. ConsumerDurables Hospitality Media ConsumerElectronics HouseholdProducts HomeFurnishings Airlines ManufacturingandOtherInd.. AlcoholicBeverages TravelServices Power,Oil&Gas IT OtherProfessionalServices SportsandLeisure Hygiene Agricultural Couriers&Logistics 20.24% 8.52% 9.90% 7.53% 6.37% 6.30% 9.15% 5.01% 4.83% 2.94% 2.16% 2.60% 2.47% 1.37% 2.01% 1.53% 1.56% 1.03% 0.96% 0.84% 0.69% 0.43% 0.47% 0.34% 0.28% 0.23% 0.12% 0.02% 0.09% 0.01% 0.01% 19.67% 10.47% 9.89% 5.98% 7.42% 6.47% 4.33% 5.66% 4.18% 2.69% 3.20% 3.13% 2.51% 3.04% 2.02% 1.85% 1.14% 1.08% 1.39% 0.93% 0.63% 0.50% 0.68% 0.26% 0.32% 0.30% 0.09% 0.04% 0.10% 0.01% 0.00% 20.30% 12.93% 8.80% 8.13% 6.07% 6.51% 4.29% 5.26% 3.57% 3.13% 3.33% 2.42% 2.88% 2.41% 1.24% 1.85% 1.11% 1.42% 0.88% 0.94% 0.63% 0.50% 0.11% 0.28% 0.25% 0.28% 0.11% 0.25% 0.10% 0.01% 0.00% TopIndustries-Monthwise-SOV MonthofMonth April May June % ofTotalAreaforeachIndustrybrokendownbyMonthMonth.ColorshowsdetailsaboutMonthMonth.ThedataisfilteredonVisibility,whichkeeps1,2,3,4and5.Theviewisfiltered onMonthMonthandIndustry.TheMonthMonthfilterkeepsApril,MayandJune.TheIndustryfilterexcludesNull,Miscellaneous,OOHVacantSpaceandToCheckMedia.Percentsare basedoneachcolumnofthetable. 37 Proof of Performance Data Services Pvt. Ltd. Real Estate dominated through the quarter. Govt. & Admin spent high in April due to the elections. The admission season saw increased advertising by the Education sector. 11. City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Delhi Guwahati Hyderabad Indore Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Ranchi Trivandrum 27.69% 32.93% 36.14% 13.55% 20.50% 14.67% 33.79% 21.26% 13.61% 22.15% 13.11% 11.71% 22.68% 30.08% 18.08% 39.63% 15.63% 12.84% 14.87% 15.15% 17.98% 12.56% 23.20% 21.96% 23.48% 23.79% 43.50% 41.63% 33.14% 18.85% 15.04% 12.80% 17.71% 18.37% 12.84% 13.68% 17.07% 13.37% 26.24% 12.70% 12.32% 34.45% 37.34% 18.64% 15.10% 13.08% 12.95% 13.83% 27.48% 35.72% 26.59% 12.68% 19.94% 16.11% 30.90% 17.39% 16.45% 22.59% 13.40% 12.04% 23.85% 17.45% 33.57% 17.25% 16.93% 15.15% 15.15% 22.57% 27.84% 28.43% 30.32% 30.43% 39.04% 12.34% 39.19% 23.08% 23.63% 22.69% 12.82% 14.35% 20.72% 12.30% 22.56% 12.95% 21.90% 12.99% 14.72% 15.19% 15.33% 13.15% 17.73% 13.03% 26.64% 34.55% 26.71% 18.46% 17.48% 32.93% 17.86% 14.49% 22.85% 15.87% 14.05% 25.42% 17.64% 37.65% 16.96% 28.32% 26.43% 17.39% 13.69% 24.58% 12.79% 31.43% 28.15% 31.81% 37.59% 38.13% 17.90% 42.42% 26.17% 17.05% 18.87% 13.36% 14.32% 20.31% 19.23% 17.91% 13.01% 16.85% 17.39% 13.52% 14.07% 14.79% 22.77% 24.10% IndustryWiseSOVof30Cities-Q1 Industry RealEstate&Infrastructure Education Event,Exhibition&Entertainment BFSI PersonalAccessories FoodProducts Government&Administration Retail Textile/Clothing PersonalCare AutomobileandAncillaries Telecom Wellness OnlineServices&TelephonicServices ConsumerDurables Hospitality Media ConsumerElectronics HouseholdProducts Miscellaneous HomeFurnishings Airlines ManufacturingandOtherIndustrialProducts AlcoholicBeverages TravelServices Power,Oil&Gas IT OtherProfessionalServices SportsandLeisure Hygiene Agricultural Couriers&Logistics % ofTotalAreaforeachCitybrokendownbyMonthMonth.ColorshowsdetailsaboutIndustry.ThedataisfilteredonVisibility,whichkeeps1,2,3,4and5.TheviewisfilteredonIn- dustry,whichexcludesNull,OOHVacantSpaceandToCheckMedia.Percentsarebasedoneachcellofeachpaneofthetable. 36 Proof of Performance Data Services Pvt. Ltd. Real Estate and Education have dominated the charts, across most of the cities. Education however had a higher SOV than Real Estate in smaller cities like Kanpur, Meerut, Indore. The Cinema capital Mumbai had the highest SOV for the Events, Entertainment Industry. 12. Top 25 Brands April June 2014 4 Proof of Performance Data Services Pvt. Ltd. 13. Brand 0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 850 CountofAssetId BharatiyaJanataParty(BJP) LIC KalyanJewellers SBI Quikr IdeaCellular(MobileServices) TataDocomo(MobileServices) Airtel(MobileServices) Vodafone(MobileServices) LancoHills AakashInstitute MagnumIceCream HeroMaestro BankofBaroda OLX IndianNationalCongress(INC) SouthIndianBank PunjabNationalBank ApolloHospital HindustanHindiNewspaper Tanishq KingfisherBeer AdityaBirlaUltratechCement IndianPremierLeague BigBazaar 175 115 215 245 265 305 195 208 158 398 149 168 108 177 107 117 113 126 267 113 166 183 316 336 466 353 253 233 177 100 110 120 304 114 274 164 142 172 141 151 15 85 39 1878 23 76 67 96 46 27 47 97 37 13 26 27 20 50 14 14 24 14 62 32 11 31 21 31 31 21 7 1 Top25Brands-PanIndia-Q1CombinedMediaCountwise Visibility 5 4 3 2 1 CountofAssetIdforeachBrand.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522members.TheVisibilityfilterkeeps1,2,3,4and5. 6 Proof of Performance Data Services Pvt. Ltd. The top 25 brands by number of units. The color shows the Visibility Index Ratings, also called the Proof of Performance Index ( PoP-I ). Further details of PoP-I are given in the last section. Index 5 are the best sites and 1 are the lowest. Predictably, BJP tops the chart. 14. Brand 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% % ofTotalArea BharatiyaJanataParty(BJP) LIC Quikr Airtel(MobileServices) SBI HeroMaestro IndianNationalCongress(INC) IdeaCellular(MobileServices) TataDocomo(MobileServices) BigBazaar OnnPremiumInners Vodafone(MobileServices) Tanishq AakashInstitute KalyanJewellers KingfisherBeer Uninor(MobileServices) HindustanHindiNewspaper BrookeBond IndianPremierLeague JewelleryBrand DSPBlackRock OrientElectricCorporateImage CentralMall MalabarGold&Diamonds 1.651% 1.086% 0.606% 0.583% 0.574% 0.647% 0.604% 7.508% 4.482% 3.081% 2.788% 2.503% 2.921% 2.920% 2.579% 2.098% 2.339% 2.582% 2.242% 1.814% 1.743% 1.265% 1.559% 1.752% 1.949% 1.392% 1.429% 1.361% 1.426% 1.613% 1.680% 1.520% 2.762% 2.677% 1.911% 1.609% 2.019% 1.230% 0.656% 1.207% 1.314% 1.198% 0.849% 0.749% 1.162% 0.982% 1.596% 1.095% 0.868% 1.091% 0.868% 0.922% 0.764% 0.704% 0.674% Top25Brands-PanIndia-Q1Combined-ByShareofVisibility Visibility 5 4 3 2 1 % ofTotalAreaforeachBrand.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522members.TheVisibilityfilterkeeps1,2,3,4and5.Percents arebasedoneachcolumnofthetable. 7 Proof of Performance Data Services Pvt. Ltd. The Share of Voice or Visibility (SOV) takes into account the square footage of the assets used by the brand, and not the number of units. 15. Brand 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% % ofTotalArea BharatiyaJanataParty(BJP) LIC Quikr Airtel(MobileServices) SBI HeroMaestro IndianNationalCongress(INC) IdeaCellular(MobileServices) TataDocomo(MobileServices) BigBazaar OnnPremiumInners Vodafone(MobileServices) Tanishq AakashInstitute KalyanJewellers KingfisherBeer Uninor(MobileServices) HindustanHindiNewspaper BrookeBond IndianPremierLeague JewelleryBrand DSPBlackRock OrientElectricCorporateImage CentralMall MalabarGold&Diamonds 0.579% 0.580% 1.300% 1.253% 2.758% 0.951% 1.236% 0.703% 0.827% 0.580% 0.673% 0.649% 0.753% 8.058% 5.450% 2.310% 3.572% 3.169% 3.993% 3.416% 2.519% 2.438% 2.859% 3.617% 2.225% 2.472% 2.172% 0.747% 2.266% 2.187% 1.492% 2.233% 1.594% 1.973% 1.395% 1.695% 1.968% 2.018% MediaTypesusedbyTop25Brands-PanIndia-Q1Combined-ByShareofVisibility MediaType InnovationMediaUnit Cube MetroPillarWrap FreeStandingPanel MAPPanel RockinTower LEDScreen FlagPole InformationPanel(graphisads) CentralMedian LCDScreen SubwayPanel VendingKiosk PillarPanel PermanentHoarding PoleMountedMUPI WallWrap JCDecauxSenior MetroSignage MiniUnipole MetroWallWrap DuctPanel MallFacade NeonBillboard MetroPillarPanel TrafficSignage TrafficBooth PoliceBooth BridgePanel PublicUtility(PublicConvenience/GarbageDump) FOBPanel WallPanel Gantry BusQueueShelter Unipole Hoarding % ofTotalAreaforeachBrand.ColorshowsdetailsaboutMediaType.ThedataisfilteredonVisibility,whichkeeps1,2,3,4and5.TheviewisfilteredonBrand,whichkeeps25of6,522members.Percents arebasedoneachcolumnofthetable. 8 Proof of Performance Data Services Pvt. Ltd. Hoardings, in color red, have dominated the media composition chart. A good mix with Bus Shelters, Unipoles etc have however been used by various brands. 16. Top 25 Brands Month-wise 9 Proof of Performance Data Services Pvt. Ltd. 17. Brand 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 CountofAssetId LIC Quikr SBI DSPBlackRock HeroMaestro IdeaCellular(MobileServices) MagnumIceCream LancoHills AakashInstitute Snapdeal Airtel(MobileServices) TataDocomo(MobileServices) Cadbury5StarChomp Vodafone(MobileServices) BankofBaroda KalyanJewellers BrookeBond BharatiyaJanataParty(BJP) Tanishq SouthIndianBank PunjabNationalBank OnnPremiumInners ApolloHospital AllIndiaAnnaDravidaMunnetr.. MalabarGold&Diamonds 115 128 107 130 124 111 121 75 55 15 25 45 15 35 69 6949 18 29 39 73 86 76 86 67 47 13 46 77 50 60 40 20 54 44 44 94 14 52 62 52 42 72 42 22 12 41 41 61 11 51 11 11 71 11 61 5 5 5 8 8 9 8 7 7 3 3 4 4 4 4 4 2 2 2 1 1 1 1 1 1 Top25Brands-PanIndia-June-MediaCountwise Visibility 1 2 3 4 CountofAssetIdforeachBrand.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsJune.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522 members.TheVisibilityfilterkeeps1,2,3,4and5. 10 Proof of Performance Data Services Pvt. Ltd. BJP spends tapered after the elections 18. Brand 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% % ofTotalArea LIC DSPBlackRock Quikr HeroMaestro Snapdeal SBI Airtel(MobileServices) IdeaCellular(MobileServices) Tanishq OnnPremiumInners BrookeBond BharatiyaJanataParty(BJP) AakashInstitute TataDocomo(MobileServices) Colors Vodafone(MobileServices) Cadbury5StarChomp SabTv CentralMall VidyalankarClasses MalabarGold&Diamonds Uninor(MobileServices) Holiday:ASoldierIsNeverOff.. AmityUniversity AllahabadBank 2.662% 2.177% 2.612% 1.787% 1.434% 1.965% 1.295% 1.176% 1.466% 1.125% 1.521% 1.402% 1.218% 0.984% 0.849% 0.711% 1.547% 0.406% 0.667% 0.754% 0.574% 0.857% 0.850% 4.045% 4.061% 3.793% 4.007% 2.573% 2.570% 2.943% 3.025% 2.382% 2.763% 1.847% 1.735% 1.674% 1.898% 2.078% 1.948% 1.023% 2.088% 1.845% 1.522% 1.682% 1.823% 1.925% 1.468% 1.204% 0.966% 0.981% 0.536% 0.756% 1.091% 0.549% 0.524% 0.588% 0.501% 0.364% 0.601% 0.968% Top25Brands-PanIndia-June-ByShareofVisibility Visibility 1 2 3 4 % ofTotalAreaforeachBrand.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsJune.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522mem- bers.TheVisibilityfilterkeeps1,2,3,4and5.Percentsarebasedoneachcolumnofthetable. 11 Proof of Performance Data Services Pvt. Ltd. DSP Blackrock came up in the rank when the square footage based SOV was considered, rather than asset counts, due to higher square foot area than Quikr 19. Brand 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% % ofTotalArea LIC DSPBlackRock Quikr HeroMaestro Snapdeal SBI Airtel(MobileServices) IdeaCellular(MobileServices) Tanishq OnnPremiumInners BrookeBond BharatiyaJanataParty(BJP) AakashInstitute TataDocomo(MobileServices) Colors Vodafone(MobileServices) Cadbury5StarChomp SabTv CentralMall VidyalankarClasses MalabarGold&Diamonds Uninor(MobileServices) Holiday:ASoldierIsNeverOff.. AmityUniversity AllahabadBank 0.743% 0.778% 1.760% 0.811% 0.501% 0.439% 0.355% 1.329% 4.904% 3.971% 2.650% 5.504% 3.349% 3.111% 3.873% 2.990% 3.186% 3.999% 3.000% 2.424% 2.377% 2.111% 3.017% 1.961% 1.005% 2.293% 2.284% 2.534% 2.123% 1.972% 1.701% 1.763% 1.754% 0.774% 2.144% 1.538% 0.658% 0.630% 0.468% 0.745% 0.870% 0.891% 0.453% 0.520% 0.410% 0.559% MediatypesusedbyTop25Brands-PanIndia-June-ByShareofVisibility MediaType BridgePanel BusQueueShelter CentralMedian DuctPanel FlagPole FOBPanel Gantry Hoarding JCDecauxSenior MallFacade MAPPanel MetroPillarPanel MetroPillarWrap MetroSignage MetroWallWrap MiniUnipole NeonBillboard PermanentHoarding PillarPanel PoleMountedMUPI PoliceBooth PublicUtility(PublicConvenience/GarbageDump) RockinTower SubwayPanel TrafficBooth TrafficSignage Unipole VendingKiosk WallPanel WallWrap % ofTotalAreaforeachBrand.ColorshowsdetailsaboutMediaType.ThedataisfilteredonMonthMonthandVisibility.TheMonthMonthfilterkeepsJune.TheVisibilityfilterkeeps1,2,3,4and5.Theview isfilteredonBrand,whichkeeps25of6,522members.Percentsarebasedoneachcolumnofthetable. 12 Proof of Performance Data Services Pvt. Ltd. Hoardings remained the top choice followed by Unipoles and Bus Queue Shelters 20. Brand 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 CountofAssetId BharatiyaJanataParty(BJP) Quikr KalyanJewellers LIC SBI Vodafone(MobileServices) IdeaCellular(MobileServices) HeroMaestro TataDocomo(MobileServices) Airtel(MobileServices) AakashInstitute OLX LancoHills KingfisherBeer BankofBaroda BrookeBond MotherDairyIceCreams PunjabNationalBank SouthIndianBank MagnumIceCream OrientElectricCorporateImage Uninor(MobileServices) ApolloHospital IndianPremierLeague BigBazaar 115 136 106 233 143 124 114 132 101 15 35 55 38 18 59 89 38 59 28 39 48 69 37 23 33 47 67 47 96 67 37 23 57 56 46 43 13 13 10 6040 80 80 54 14 44 74 44 42 12 52 72 52 62 11 11 11 81 5 5 5 5 9 8 8 6 6 7 6 3 3 2 1 Top25Brands-PanIndia-May-MediaCountwise Visibility 4 3 2 1 CountofAssetIdforeachBrand.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsMay.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522 members.TheVisibilityfilterkeeps1,2,3,4and5. 13 Proof of Performance Data Services Pvt. Ltd. Kalyan jewellers had larger number of assets, and is number three in an asset count based ranking. 21. Brand 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% % ofTotalArea BharatiyaJanataParty(BJP) Quikr LIC HeroMaestro Vodafone(MobileServices) Airtel(MobileServices) BigBazaar SBI BrookeBond KingfisherBeer Uninor(MobileServices) OnnPremiumInners IdeaCellular(MobileServices) TataDocomo(MobileServices) AakashInstitute KalyanJewellers OrientElectricCorporateImage MotherDairyIceCreams MumbaiIndians AllahabadBank HindustanHindiNewspaper Titan IndianPremierLeague AdlabsImagica MalabarGold&Diamonds 10.02% 3.35% 2.51% 2.09% 1.51% 0.82% 1.24% 1.17% 1.74% 1.39% 1.25% 1.07% 0.77% 0.96% 1.06% 0.86% 1.61% 0.85% 1.27% 0.66% 0.82% 0.78% 0.59% 0.66% 4.29% 3.42% 3.87% 2.94% 2.37% 2.38% 1.86% 1.87% 1.93% 1.73% 2.10% 2.00% 1.45% 1.76% 1.14% 1.92% 1.15% 1.75% 1.34% 1.68% 1.28% 1.32% 1.85% 1.21% 2.34% 0.93% 0.93% 0.82% 0.73% Top25Brands-PanIndia-May-ByShareofVisibility Visibility 1 2 3 4 % ofTotalAreaforeachBrand.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsMay.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522mem- bers.TheVisibilityfilterkeeps1,2,3,4and5.Percentsarebasedoneachcolumnofthetable. 14 Proof of Performance Data Services Pvt. Ltd. In a square footage based SOV ranking. Kalyan jewellers comes lower, as the units seem to have been smaller in size. 22. Brand 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% % ofTotalArea BharatiyaJanataParty(BJP) Quikr LIC HeroMaestro Vodafone(MobileServices) Airtel(MobileServices) BigBazaar SBI BrookeBond KingfisherBeer Uninor(MobileServices) OnnPremiumInners IdeaCellular(MobileServices) TataDocomo(MobileServices) AakashInstitute KalyanJewellers OrientElectricCorporateImage MotherDairyIceCreams MumbaiIndians AllahabadBank HindustanHindiNewspaper Titan IndianPremierLeague AdlabsImagica MalabarGold&Diamonds 11.00% 3.81% 1.45% 0.83% 0.76% 0.75% 0.84% 0.70% 0.71% 1.59% 0.59% 3.53% 4.13% 5.24% 2.88% 2.53% 3.06% 2.50% 2.98% 2.43% 2.51% 3.07% 1.78% 1.77% 2.05% 1.72% 1.66% 2.01% 1.09% 1.80% 1.34% 2.04% 1.80% 1.71% 1.36% MediaTypesusedbyTop25Brands-PanIndia-May-ByShareofVisibility MediaType WallWrap WallPanel VendingKiosk Unipole TrafficSignage TrafficBooth SubwayPanel PublicUtility(PublicConvenience/GarbageDump) PoliceBooth PoleMountedMUPI PillarPanel PermanentHoarding NeonBillboard MiniUnipole MetroWallWrap MetroSignage MetroPillarPanel MAPPanel MallFacade LCDScreen JCDecauxSenior InformationPanel(graphisads) Hoarding Gantry FreeStandingPanel FOBPanel FlagPole DuctPanel Cube CentralMedian BusQueueShelter BridgePanel % ofTotalAreaforeachBrand.ColorshowsdetailsaboutMediaType.ThedataisfilteredonMonthMonthandVisibility.TheMonthMonthfilterkeepsMay.TheVisibilityfilterkeeps1,2,3,4and5.Theview isfilteredonBrand,whichkeeps25of6,522members.Percentsarebasedoneachcolumnofthetable. 15 Proof of Performance Data Services Pvt. Ltd. BJP leads in counts and well as SOV Quikr and Kalyan jewellers have used Bus Queue Shelters extensively 23. Brand 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 CountofAssetId BharatiyaJanataParty(BJP) KalyanJewellers LIC IndianNationalCongress(INC) SBI SunfeastYippee TataDocomo(MobileServices) NescafeColdCoffee IdeaCellular(MobileServices) IndianPremierLeague ElectionCommissionofIndia OLX Airtel(MobileServices) Axe BigBazaar LancoHills KingfisherBeer Lakme AakashInstitute MagnumIceCream Vodafone(MobileServices) HindustanHindiNewspaper AdityaBirlaUltratechCement Fair&Lovely SouthIndianBank 169 108 167146 144114 192 141 45 55 45 65 75 29 28 99 38 59 38 49 68 77 47 16 66 13 17 96 83 93 77 47 13 13 67 56 10 30 10 50 50 60 50 60 44 54 54 22 42 82 12 12 22 32 41 21 61 61 11 5 5 9 9 3 7 7 7 7 3 3 3 4 4 4 4 4 4 4 2 1 Top25Brands-PanIndia-April-MediaCountwise Visibility 5 4 3 2 1 CountofAssetIdforeachBrand.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsApril.TheviewisfilteredonBrandandVisibility.TheBrandfilterkeeps25of6,522 members.TheVisibilityfilterkeeps1,2,3,4and5. 16 Proof of Performance Data Services Pvt. Ltd. The Election Commission almost advertised as much as IPL, one rank above it, to encourage voters to exercise their franchise 24. Brand 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% % ofTotalArea BharatiyaJanataParty(BJP) IndianNationalCongress(INC) LIC BigBazaar TataDocomo(MobileServices) SBI IndianPremierLeague Airtel(MobileServices) SunfeastYippee KalyanJewellers KingfisherBeer ElectionCommissionofIndia OLX IdeaCellular(MobileServices) HindustanHindiNewspaper OnnPremiumInners Raymonds BankofBaroda ABPNews OrientElectricCorporateImage JewelleryBrand Axe Tanishq Fair&Lovely SunfeastBiscuitsandCookies 1.407% 1.348% 0.964% 0.552% 0.663% 7.551% 7.094% 4.341% 2.973% 2.172% 2.199% 2.252% 2.089% 0.735% 1.229% 1.828% 1.951% 2.293% 1.856% 2.004% 1.998% 1.952% 1.804% 1.606% 1.754% 1.394% 0.680% 1.350% 1.330% 1.214% 2.435% 1.460% 2.332% 1.483% 1.393% 1.639% 1.516% 1.684% 2.901% 2.002% 1.288% 1.057% 0.748% 1.050% 0.589% 0.655% 0.625% 0.802% 1.599% 0.817% 1.018% 0.824% Top25Brands-PanIndia-April-ByShareofVisibility Visibility 5 4 3 2 1 % ofTotalAreaforeachBrand.ColorshowsdetailsaboutVisibility.ThedataisfilteredonMonthMonth,whichkeepsApril.TheviewisfilteredonBrand,VisibilityandExclusions(Brand,Visibility).TheBrand filterkeeps25of6,522members.TheVisibilityfilterkeeps1,2,3,4and5.TheExclusions(Brand,Visibility)filterkeeps10,990members.Percentsarebasedoneachcolumnofthetable. 17 Proof of Performance Data Services Pvt. Ltd. The Congress party started of the campaign just trailing BJP's SOV, but the numbers seem to have slipped as the campaign progressed 25. Brand 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% % ofTotalArea BharatiyaJanataParty(BJP) IndianNationalCongress(INC) LIC BigBazaar TataDocomo(MobileServices) SBI IndianPremierLeague Airtel(MobileServices) SunfeastYippee KalyanJewellers KingfisherBeer ElectionCommissionofIndia OLX IdeaCellular(MobileServices) HindustanHindiNewspaper OnnPremiumInners Raymonds BankofBaroda ABPNews OrientElectricCorporateImage JewelleryBrand Axe Tanishq Fair&Lovely SunfeastBiscuitsandCookies 0.905% 0.716% 2.627% 1.634% 1.279% 0.541% 7.370% 8.293% 5.315% 3.751% 2.528% 2.763% 2.645% 3.078% 0.719% 0.623% 2.793% 2.412% 1.832% 1.942% 1.745% 2.559% 2.241% 1.964% 2.046% 1.820% 1.888% 0.594% 1.679% 1.600% 2.243% 2.426% 0.945% 0.891% 0.954% 0.656% 0.568% 0.535% 0.673% 0.624% 0.665% MediaTypesusedbyTop25Brands-PanIndia-April-ByShareofVisibility MediaType BicycleStand BridgePanel BusQueueShelter CentralMedian DuctPanel FlagPole FOBPanel FreeStandingPanel Gantry Hoarding InformationPanel(graphisads) InnovationMediaUnit JCDecauxSenior LEDScreen MallFacade MAPPanel MetroPillarPanel MetroPillarWrap MetroSignage MetroWallWrap MiniUnipole NeonBillboard PermanentHoarding PillarHead PillarPanel PoleMountedMUPI PoliceBooth PublicUtility(PublicConvenience/GarbageDump) SubwayPanel TrafficBooth TrafficSignage Unipole VendingKiosk WallPanel WallWrap % ofTotalAreaforeachBrand.ColorshowsdetailsaboutMediaType.ThedataisfilteredonMonthMonth,VisibilityandExclusions(Brand,Visibility).TheMonthMonthfilterkeepsApril.TheVisibilityfilter keeps1,2,3,4and5.TheExclusions(Brand,Visibility)filterkeeps10,990members.TheviewisfilteredonBrand,whichkeeps25of6,522members.Percentsarebasedoneachcolumnofthetable. 18 Proof of Performance Data Services Pvt. Ltd. Sunfeast has been using Bus Queue Shelters extensively 26. Top Media Types Used or Were Available 19 Proof of Performance Data Services Pvt. Ltd. 27. City 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500 7000 7500 8000 CountofAssetId Delhi Mumbai Hyderabad Kolkata Ahmedabad Bangalore Kanpur Coimbatore Pune Cochin Lucknow Chennai Indore Visakhapatnam Bhopal Trivandrum Patna Meerut Bhubaneswar Guwahati Ranchi Nagpur Baroda Raipur Nasik Jaipur Udaipur Dehradun Chandigarh Ludhiana 2,868 2,757 1,147 1,304 995 749 348 687 303 456 266 433 253 287 193 163 207 470 190 200 340 244 404 354 254 194 254 262 1 CountofMediathatwasstillavailableforadvertising-June Brand 1IndiaFamilyMartLucknow 2Divine,TheLifestyleTemple(Mumbai) 2goActiveGearUSAShortsWears 3aWorld 3MCarCareIndia 3rdEditionEnvironmentQuizbyYoungIndians(YI)Vadodara 3rdEyeEducationMeerut 3rdKolkataInternationalChildren'sFilmFestival 6MallForAll 7up 18Fire 18.11(AcodeofSecrecy...!)Movie 21stInternationalGuwahatiTradeFair2014 23rdRhythmicGymnasticsNationalChampionship2014 72Model(MalayalamMovie) 92.7BigFM 93.5RedFM 94.3MyFM 99% TV 015'sCafeMumbai 112SalKiBurhiaKiGhuti 360DegreeFitness 1983(MalayalamMovie) 'D'DesignsbyDivyaGoyal ALSAcademyLucknow A.B.JichkarsIdealAcademyOfScience A.GeeriPaiJewellers(Cochin) A.KMalikClasses(Meerut) A.K.ZAVERIjewelers A.S.L.PaulsCollegeofEngineering AabhushanJewelers(Banglore) AachiMasala AadharInfraHolding AadhhaarRealtyBhopal AadiBestConsortium AajTak AakashInstitute AakritiElite AaniaDressMaterial AarianAatithyaHotelGuwahati AaroneGroup AARSONHERO AarzainfratechPvt.Ltd. Aashiyana-TheFurnitureGalleryDehradun AasthaGemsRanchi AasthaInfracity AastikBuildcon AastikEnterprisesIndore CountofAssetIdforeachCity.ColorshowsdetailsaboutBrand.ThedataisfilteredonMonthMonth,whichkeepsJune.TheviewisfilteredonBrandandExclusions(Brand,City).TheBrandfilterexcludes Null.TheExclusions(Brand,City)filterkeeps10,589members. 23 Proof of Performance Data Services Pvt. Ltd. The red band are assets which remained available in June 2014. The spectrum shows various brands that advertised on the assets 28. 24 Proof of Performance Data Services Pvt. Ltd. 29. MediaType 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 CountofAssetId BusQueueShelter Unipole MetroPillarPanel Hoarding PublicUtility(PublicConvenien.. PoleMountedMUPI MAPPanel FreeStandingPanel Gantry BridgePanel TrafficSignage FOBPanel TrafficBooth MetroWallWrap JCDecauxSenior FlagSign PoliceBooth VendingKiosk DuctPanel FlagPole MallFacade MetroSignage WallPanel PermanentHoarding PillarPanel InformationPanel(graphisads) SubwayPanel TrafficConsole BicycleStand JCDecauxColumn WallWrap Column/BacklitTower MetroPillarWrap MiniUnipole Null DrinkingWaterKiosk TrackPanel CentralMedian Cube 155 438 277 506 183 156 850 262 25 35 35 68 49 38 39 49 38 46 23 26 23 50 50 30 84 34 44 92 22 52 22 32 51 21 41 31 1 1 1 1 1 WhattypeofMediatypeswerestillavailableforadvertising-Delhi-June Brand 3aWorld 92.7BigFM AadharInfraHolding AadiBestConsortium AakashInstitute AarzainfratechPvt.Ltd. ABACorp AccmanInstituteOfManagement AccurateGroupOfInstitutions ACEBUILDER(AlsoACEGroup) ActionCancerHospital AdarshBuildestate AdidasCorporateImage AggarwalSportsDelhi AhujasonsShawlWale AigInfratech AimsGroup AirIndia AirwilGroup Ajnara Akashvani(CorporateBrandofAllIndiaRadio) AKGDreamHomes AlfaLuggageBags(VIPIndustries) AmaatraGroup AMBtheAssetBuilderunderBFSI(assetmanagement) AmeyaGroup AmiraBasmatiRice AmityUniversity AmrapaliGroup Amway AnantRajGroup AnsalApi AnsalHousing AnsalPlaza AnsalUniversity ApeejayStyaUniversity ApexGroup ApolloHospital Apparel AptechComputerEducationInstitute ArihantGroup ArmyHospital Arsho(PunjabiMovie) AshianaHousing AsianInstituteofMedicalSciences Assotech ATSINFRASTRUCTURE AudiCarsCorporateImage AudiCommHearingSpeechandRehabilitationCentreGhaziabad CountofAssetIdforeachMediaType.ColorshowsdetailsaboutBrand.ThedataisfilteredonMonthMonthandCity.TheMonthMonthfilterkeepsJune.TheCityfilterkeepsDelhi. 25 Proof of Performance Data Services Pvt. Ltd. The red bands are assets that remained available in Delhi Most smaller formats have had better occupancy percentages than larger formats like Hoardings, Unipoles etc 30. Top Brands In Delhi & Mumbai 26 Proof of Performance Data Services Pvt. Ltd. 31. Brand City/Month Delhi June 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 NumberofRecords Quikr Snapdeal PunjabNationalBank SouthIndianBank Fair&Lovely ProplarityGroup DSPBlackRock LIC AdityaBuilders&Developers Nutrela PremiaProjectsLtd IngVysyaBank PrateekGroup VictoryoneInfraprojects PanchsheelGroup AadharInfraHolding JurasikParkInn DelhiDaredevils EternityGroup OrientalBankOfCommerce SatyaGroup EkdantGroup AmrapaliGroup Zindagi(TVchannel) DunkinDonuts 29 38 38 38 38 78 37 17 36 33 16 86 26 53 43 53 23 20 10 10 20 74 34 14 14 24 24 32 12 22 52 42 12 32 12 11 41 41 71 31 5 9 9 8 9 8 6 6 3 6 7 6 3 3 6 3 4 4 4 4 4 4 4 4 2 2 2 2 2 2 2 1 CountWisetop25BrandsSOV-Delhi-June Visibility 0 2 3 4 5 SumofNumberofRecordsforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility. TheBrandfilterkeeps25of6,728members.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeepsJune.TheVisibilityfilterexcludesNull. Quikr has also used VI-2 a lot 32. Brand City/Month Delhi May 0 50 100 150 200 250 300 350 400 NumberofRecords Quikr KalyanJewellers OLX PunjabNationalBank SouthIndianBank ProplarityGroup IdeaCellular(MobileServices) LIC SatyaGroup IngVysyaBank Fair&Lovely AadharInfraHolding SunfeastYippee PrateekGroup PanchsheelGroup VictoryoneInfraprojects OrientalBankOfCommerce BharatiyaJanataParty(BJP) CromptonGreavesPumps KRASAGroup OrientElectricCorporateIma.. PremiaProjectsLtd McDonalds EkdantGroup EternityGroup 148 134234 4565 35 15 38 38 39 19 29 18 19 28 29 33 33 16 33 13 23 20 20 30 10 40 30 20 34 34 44 54 14 54 42 42 12 22 22 61 71 31 5 5 9 8 9 9 8 3 7 6 37 64 4 4 4 4 2 CountWisetop25BrandsSOV-Delhi-May Visibility 2 3 4 5 SumofNumberofRecordsforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility. TheBrandfilterkeeps25of6,728members.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeepsMay.TheVisibilityfilterexcludesNull. 33. Brand City/Month Delhi April 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 NumberofRecords BharatiyaJanataParty(BJP) KalyanJewellers SunfeastYippee IndianNationalCongress(IN.. SunfeastBiscuitsandCookies PunjabNationalBank CromptonGreavesPumps SouthIndianBank IngVysyaBank OLX LIC PanchsheelGroup ProplarityGroup AadharInfraHolding SpireWorld PrateekGroup KRASAGroup Axe EngageDeo IndianPremierLeague PremiaProjectsLtd VictoryoneInfraprojects EternityGroup McDonalds SatyaGroup 158 157 120 141 35 55 25 15 98 38 29 29 18 19 38 39 38 33 16 23 43 36 13 37 47 47 16 16 20 10 30 14 64 44 12 22 52 22 42 32 22 41 81 41 41 11 5 55 5 8 9 8 6 7 6 3 7 3 6 3 3 3 6 4 4 4 4 4 4 2 2 CountWisetop25BrandsSOV-Delhi-April Visibility 2 3 4 5 SumofNumberofRecordsforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility. TheBrandfilterkeeps25of6,728members.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeepsApril.TheVisibilityfilterexcludesNull. 34. Brand City/Month Mumbai June 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 NumberofRecords Magnum IceCream Colors DSPBlackRock Zindagi(TVchannel) VidyalankarClasses EdelweissECLFinance(non-.. Quikr LIC Castrol EdelweissFinancialServices.. SocietyTea AdlabsImagica Cadbury5StarChomp Sunsilk(ShampooAndCondi.. BankofIndia GodrejInterio OilandNaturalGasCorporati.. Karbonn TheNewIndiaAssurance Nutrela DMart IdeaCellular(MobileServices) ParagonFootwear GreaterBombayCo-operativ.. Humshakals(Movie) 107 15 25 15 18 19 19 29 18 59 18 38 16 17 37 16 13 27 26 17 16 27 17 13 16 27 33 17 16 33 30 10 14 24 44 14 24 22 12 22 22 12 22 12 11 11 21 5 9 9 8 9 9 9 8 3 3 6 6 7 6 6 3 4 2 2 2 2 2 2 2 2 2 CountWisetop25BrandsSOV-Mumbai-June Visibility 2 3 4 5 SumofNumberofRecordsforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility. TheBrandfilterkeeps25of6,728members.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsJune.TheVisibilityfilterexcludesNull. 35. Brand City/Month Mumbai May 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 NumberofRecords Magnum IceCream MotherDairyIceCreams Vodafone(MobileServices) Provogue KingfisherBeer BharatiyaJanataParty(BJP) MumbaiIndians RisoOil FiamaDiWillsSoap Karbonn TataDocomo(MobileService.. HavmorIceCream LIC CafeCuba Quikr TheTimesOfIndia DunkinDonuts BankofIndia IndianPremierLeague OilandNaturalGasCorporati.. RelianceCommunication(Mo.. TheNewIndiaAssurance Biba ParagonFootwear CottonKing 15 15 55 15 35 39 48 39 18 19 16 2713 16 23 17 17 16 13 26 23 26 17 26 13 23 13 23 30 10 10 20 20 30 2010 20 10 14 74 34 22 22 1111 21 31 5 5 5 9 8 9 9 6 3 7 3 7 6 6 6 3 3 3 4 4 4 2 2 2 2 2 2 CountWisetop25BrandsSOV-Mumbai-May Visibility 2 3 4 5 SumofNumberofRecordsforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility. TheBrandfilterkeeps25of6,728members.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsMay.TheVisibilityfilterexcludesNull. 36. Brand City/Month Mumbai April 0 10 20 30 40 50 60 70 80 90 100 110 120 130 NumberofRecords Magnum IceCream IndianNationalCongress(IN.. BharatiyaJanataParty(BJP) LIC OLX IndianPremierLeague Karbonn PremierFrozenFoods RelianceCommunication(Mo.. TataDocomo(MobileService.. RealEstateMiscellaneous ShivSena BankofBaroda BankofIndia TheNewIndiaAssurance WildStone SonyEntertainment OilandNaturalGasCorporati.. SocietyTea CottonKing Colors Biba LiberoCorporateBrand GreaterBombayCo-operativ.. MaharashtraNavNirmanSena 35 15 15 39 18 19 19 19 49 18 28 48 23 13 16 16 73 23 17 16 27 10 10 3010 10 24 14 14 24 14 12 42 12 12 12 21 71 11 21 11 11 11 5 5 9 8 9 8 6 7 3 7 6 7 6 7 7 7 7 3 3 3 4 4 4 4 4 4 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 CountWisetop25BrandsSOV-Mumbai-April Visibility 2 3 4 5 SumofNumberofRecordsforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility. TheBrandfilterkeeps25of6,728members.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsApril.TheVisibilityfilterexcludesNull. 37. Brand City/Month Delhi June 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % ofTotalArea Quikr KonicaMinolta Snapdeal DNDFlyway Fair&Lovely PunjabNationalBank PremiaProjectsLtd AdityaBuilders&Developers LIC DSPBlackRock DelhiGovernment Nutrela PrateekGroup ProplarityGroup MunicipalCorporationOfDel.. JurasikParkInn AmrapaliGroup GaursonsIndiaLimited MMR(Saha)Group ApexGroup PanchsheelGroup MorpheusGroup PanBaharCrystal OrientalBankOfCommerce HeroMaestro 50.05% 38.47% 92.56% 27.39% 98.20% 12.90% 17.95% 56.44% 70.03% 65.85% 19.79% 12.14% 68.02% 42.26% 28.87% 77.76% 62.08% 39.37% 43.98% 40.75% 21.88% 64.84% 74.52% 73.13% 50.27% 41.72% 26.98% 19.81% 87.83% 63.45% 31.98% 57.74% 54.31% 20.25% 55.34% 60.46% 10.71% 63.11% 23.41% 73.37% 71.98% 10.58% 14.19% 59.25% 13.97% 22.82% 14.35% 23.25% 33.56% 50.88% 29.32% 38.87% 11.52% 36.89% 14.51% 28.02% 5.02% 7.13% 4.95% 4.73% 8.77% 4.76% 7.44% 7.22% 6.58% 8.56% 5.99% VIWisetop25BrandsSOV-Delhi-June Visibility 2 3 4 5 % ofTotalAreaforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility.TheBrandfilter keeps25of6,728members.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeepsJune.TheVisibilityfilterexcludesNull.Percentsarebasedoneachcellofeachpaneofthetable. 29 Proof of Performance Data Services Pvt. Ltd. Konica Minolta used large size wall wraps, which raised the SOV 38. Brand City/Month Delhi May 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % ofTotalArea Quikr KalyanJewellers DelhiDaredevils OLX IdeaCellular(MobileServices) PunjabNationalBank LIC DNDFlyway PremiaProjectsLtd ProplarityGroup SpireWorld SunfeastYippee PrateekGroup MunicipalCorporationOfDel.. KRASAGroup AMBtheAssetBuilderunder.. DelhiGovernment AadharInfraHolding BharatiyaJanataParty(BJP) MMR(Saha)Group Airtel(MobileServices) OrientElectricCorporateIma.. PanchsheelGroup AakashInstitute Fair&Lovely 30.79% 61.78% 23.13% 38.72% 44.06% 25.40% 26.61% 15.75% 65.51% 55.34% 62.49% 69.83% 73.68% 12.87% 19.24% 21.63% 68.89% 21.47% 24.43% 49.56% 27.82% 44.60% 43.71% 67.48% 50.07% 53.43% 65.40% 68.71% 42.03% 31.79% 84.73% 37.51% 48.17% 73.09% 26.29% 69.96% 87.13% 68.48% 48.96% 69.87% 20.48% 65.65% 44.66% 14.00% 10.28% 23.75% 46.57% 13.14% 21.76% 31.88% 10.89% 42.88% 23.32% 23.63% 23.25% 13.65% 28.03% 10.63% 6.93% 4.19% 6.41% 8.27% 7.74% 4.38% 5.95% 6.40% 4.37% 7.87% 5.66% 5.34% 5.28% 8.75% 4.45% VIWisetop25BrandsSOV-Delhi-May Visibility 2 3 4 5 % ofTotalAreaforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility.TheBrandfilter keeps25of6,728members.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeepsMay.TheVisibilityfilterexcludesNull.Percentsarebasedoneachcellofeachpaneofthetable. 30 Proof of Performance Data Services Pvt. Ltd. 39. Brand City/Month Delhi April 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % ofTotalArea BharatiyaJanataParty(BJP) KalyanJewellers SunfeastYippee IndianNationalCongress(IN.. SpireWorld KRASAGroup OLX PunjabNationalBank PremiaProjectsLtd PrateekGroup ChawlaBand MorpheusGroup PanchsheelGroup IndianPremierLeague Axe LIC CromptonGreavesPumps ProplarityGroup AadharInfraHolding AMBtheAssetBuilderunder.. SunfeastBiscuitsandCookies SupertechGroup DelhiGovernment McDonalds ApexGroup 44.71% 57.29% 73.97% 63.88% 17.41% 24.70% 34.24% 16.09% 10.52% 51.04% 35.83% 86.62% 18.60% 29.65% 20.62% 12.28% 54.62% 67.09% 79.12% 46.09% 28.56% 25.25% 31.46% 53.64% 62.03% 47.19% 62.77% 69.04% 72.16% 54.78% 53.77% 33.72% 39.88% 10.42% 48.37% 70.35% 59.37% 57.84% 77.22% 42.60% 29.57% 25.04% 16.34% 64.24% 28.09% 29.95% 24.88% 10.54% 11.38% 22.41% 31.20% 36.94% 15.24% 18.85% 25.45% 24.36% 34.71% 19.41% 70.43% 5.43% 5.26% 9.28% 5.57% 3.99% 7.45% 7.89% 4.54% 9.41% 8.76% 5.44% 4.74% 6.09% 7.87% VIWisetop25BrandsSOV-Delhi-April Visibility 2 3 4 5 % ofTotalAreaforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility.TheBrandfilter keeps25of6,728members.TheCityfilterkeepsDelhi.TheMonthMonthfilterkeepsApril.TheVisibilityfilterexcludesNull.Percentsarebasedoneachcellofeachpaneofthetable. 31 Proof of Performance Data Services Pvt. Ltd. 40. Brand City/Month Mumbai June 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % ofTotalArea Colors VidyalankarClasses DSPBlackRock Zindagi(TVchannel) Quikr SocietyTea Magnum IceCream OnnPremium Inners Humshakals(Movie) Snapdeal Citibank Myntra.com PhoenixMarketCity IdeaCellular(MobileServices) KalpataruConstruction SonyMAX2 BankofIndia GodrejProperties SonySIX PhoenixGroup(PhoenixMills) LodhaGroup Holiday:ASoldierIsNeverO.. Cadbury5StarChomp Freelander2 HotPicks 100.00% 32.31% 47.83% 13.06% 55.17% 13.48% 18.91% 27.19% 21.60% 23.64% 31.38% 31.66% 20.14% 41.72% 21.04% 48.43% 41.99% 23.81% 15.09% 26.62% 60.78% 25.49% 40.42% 20.00% 50.86% 28.50% 15.73% 34.99% 38.29% 57.48% 60.33% 58.49% 58.37% 64.77% 40.20% 23.79% 50.71% 56.80% 62.46% 62.26% 84.91% 65.03% 39.22% 74.51% 34.91% 62.00% 49.14% 52.17% 58.44% 70.79% 18.91% 76.19% 58.54% 17.84% 12.66% 12.35% 30.19% 15.87% 18.00% 6.64% 5.42% 8.01% 8.81% 4.86% 7.55% 6.05% 5.27% 6.40% 8.45% VIWisetop25BrandsSOV-Mumbai-June Visibility 2 3 4 5 % ofTotalAreaforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility.TheBrandfilter keeps25of6,728members.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsJune.TheVisibilityfilterexcludesNull.Percentsarebasedoneachcellofeachpaneoftheta- ble. 32 Proof of Performance Data Services Pvt. Ltd. 41. Brand City/Month Mumbai May 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % ofTotalArea MumbaiIndians BharatiyaJanataParty(BJP) Quikr BigBazaar OnnPremium Inners Magnum IceCream AdlabsImagica LodhaGroup EktaWorld BankofIndia EsselWorld RCityMall KingfisherBeer CafeCuba Vodafone(MobileServices) KidZaniaMumbai DostiGroup RelianceCommunication(Mo.. WaterKingdom Mumbai PhoenixMarketCity HeroMaestro SocietyTea RisoOil HiranandaniGroup Koyelaanchal(Movie) 29.56% 13.36% 16.78% 46.75% 24.88% 20.32% 25.74% 19.77% 36.46% 78.45% 30.84% 14.92% 46.73% 53.74% 38.66% 13.73% 42.87% 41.94% 46.99% 31.19% 30.56% 29.06% 35.26% 43.27% 45.81% 35.25% 22.20% 14.73% 18.60% 19.72% 23.85% 12.05% 22.74% 16.24% 55.20% 44.99% 46.48% 15.35% 57.32% 67.75% 49.61% 49.10% 23.68% 59.28% 74.22% 53.39% 30.47% 46.94% 33.87% 39.01% 58.03% 48.11% 73.21% 41.85% 45.31% 40.96% 72.02% 83.76% 29.87% 66.67% 33.80% 10.60% 5.16% 4.45% 9.53% 9.39% 5.29% 8.18% 8.94% 4.41% 8.28% 7.96% 4.63% 9.80% 5.66% VIWisetop25BrandsSOV-Mumbai-May Visibility 2 3 4 5 % ofTotalAreaforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility.TheBrandfilter keeps25of6,728members.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsMay.TheVisibilityfilterexcludesNull.Percentsarebasedoneachcellofeachpaneofthetable. 33 Proof of Performance Data Services Pvt. Ltd. 42. Brand City/Month Mumbai April 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % ofTotalArea IndianNationalCongress(IN.. BharatiyaJanataParty(BJP) OLX BankofBaroda RelianceCommunication(Mo.. ShivSena Colors SonyEntertainment LIC IndianPremierLeague LodhaGroup Raymonds Magnum IceCream MumbaiIndians RelianceTrends BankofIndia Citibank MaharashtraNavNirmanSena BlueStarAirConditioners TataDocomo(MobileService.. NIKEClothing 2States(Movie) SocietyTea SunfeastYippee DostiGroup 100.00% 11.27% 14.89% 12.31% 19.34% 25.51% 20.68% 50.63% 55.17% 29.25% 24.39% 11.72% 15.23% 45.50% 30.97% 24.06% 30.71% 12.68% 41.97% 10.54% 18.35% 59.38% 36.18% 61.30% 16.42% 22.07% 33.61% 12.90% 33.61% 15.53% 45.65% 31.03% 34.97% 39.44% 24.30% 52.84% 58.88% 58.17% 60.12% 52.83% 50.63% 58.50% 64.40% 30.39% 57.57% 75.14% 62.77% 27.03% 99.01% 31.25% 87.10% 64.73% 55.23% 22.40% 13.79% 54.48% 48.85% 60.46% 33.02% 11.03% 22.19% 12.69% 3.53% 4.42% 9.82% 6.25% 9.63% 6.74% 9.97% 9.64% 6.58% 5.68% 7.43% 7.60% 5.64% VIWisetop25BrandsSOV-Mumbai-April Visibility 2 3 4 5 % ofTotalAreaforeachBrandbrokendownbyCityandMonthMonth.ColorshowsdetailsaboutVisibility.TheviewisfilteredonBrand,City,MonthMonthandVisibility.TheBrandfilter keeps25of6,728members.TheCityfilterkeepsMumbai.TheMonthMonthfilterkeepsApril.TheVisibilityfilterexcludesNull.Percentsarebasedoneachcellofeachpaneofthetable. 34 Proof of Performance Data Services Pvt. Ltd. 43. Industry Report Airlines 39 Proof of Performance Data Services Pvt. Ltd. 44. Factors contributing to the presence of the following brands in Q1 of 2014 Domestic Airlines There are multiple factors which contributed in the high presence of domestic airlines like Spicejet & IndiGo Airlines in the OOH Space in the first quarter of 2014. May & June are the 2 months where majority of the schools across India are closed for summer vacations. This is the time when families and middle class people plan vacations in and around the country. Hence it is no surprise that the countrys two largest airlines, IndiGo and Spicejet, had huge presence across 8 major cities like Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai & Nagpur. Also contributing to the factor is that, IndiGo reported a profit of Rs 787 crore in the 2013 financial year. The profit surpassed a projection of $100-110 million (around Rs 550-610 crore). This surplus profit also allows IndiGo to have a major share in the market as far as advertisement is concerned across mediums. However Spicejet was the airlines which topped all other airlines to be the market leaders of OOH as far as Domestic Airlines industry is concerned. International Airlines Same as domestic airlines International airlines also tried to grab the eyeballs of the upper middle class of Indian metros because of the summer vacation season. Airlines like Emirates, Etihad, British airways etc. had huge presence in cities like Delhi, Mumbai, Bangalore, Kolkata etc. Emirates kicked of their season with Hello Tomorrow campaign which informed the target audience of non-stop flights to Africa. Air India, the only domestic international carrier had miniscule presence in cities like Mumbai and Kolkata. 44 Proof of Performance Data Services Pvt. Ltd. 45. Industry City Month April May June 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Automobile and Ancillaries Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 78.37% 46.41% 20.97% 37.50% 44.91% 88.55% 77.20% 39.44% 99.48% 47.99% 72.00% 40.00% 58.60% 52.01% 90.78% 84.57% 78.47% 27.96% 80.91% 93.87% 83.33% 89.16% 13.94% 44.34% 37.50% 87.69% 19.23% 48.16% 21.60% 60.00% 34.76% 31.85% 40.66% 15.43% 25.00% 53.48% 16.67% 15.84% 100.00% 100.00% 29.22% 37.70% 73.70% 56.96% 96.04% 85.19% 92.06% 50.00% 26.39% 86.58% 88.07% 41.66% 99.60% 70.06% 96.12% 86.00% 92.00% 82.68% 45.45% 34.43% 64.31% 89.87% 88.51% 88.63% 21.91% 84.49% 91.84% 66.02% 85.93% 15.19% 40.93% 91.01% 27.47% 28.55% 17.80% 14.00% 17.32% 54.55% 53.83% 33.55% 14.81% 50.00% 44.50% 26.21% 14.22% 100.00% 100.00% 100.00% 100.00% 100.00% 16.34% 22.55% 44.69% 64.85% 70.11% 90.70% 50.00% 46.16% 85.30% 78.87% 38.97% 99.60% 72.42% 92.67% 94.02% 40.19% 42.61% 48.78% 73.06% 16.91% 79.30% 82.95% 99.65% 83.95% 91.70% 55.91% 89.63% 21.38% 19.81% 50.00% 92.52% 26.69% 26.42% 48.32% 23.92% 56.27% 57.39% 32.40% 19.87% 21.51%22.58% 14.89% 14.67% airlines-MediaTypeAnalysis-Q1 MediaType BridgePanel BusQueueShelter CentralMedian FOBPanel Hoarding MetroPillarPanel PoleMountedMUPI Unipole WallPanel DuctPanel Gantry LEDScreen MallFacade MetroWallWrap NeonBillboard PermanentHoarding PoliceBooth PublicUtility(PublicConvenience/GarbageDump) SubwayPanel TrackPanel TrafficBooth TrafficSignage WallWrap % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Industry.ColorshowsdetailsaboutMediaType.TheviewisfilteredonIndustry,whichkeepsAutomobileandAncillaries. Percentsarebasedoneachcellofeachpaneofthetable. 1 Proof of Performance Data Services Pvt. Ltd. 46. City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Ahmedabad Bangalore Chennai Cochin Coimbatore Delhi Hyderabad Jaipur Kolkata Mumbai Nagpur Trivandrum 100.00% 100.00% 100.00% 40.00% 76.36% 67.08% 50.28% 69.92% 23.44% 43.87% 60.00% 23.64% 32.92% 49.72% 30.08% 76.56% 56.13% 100.00% 100.00% 100.00% 100.00% 40.00% 52.11% 93.36% 46.89% 53.65% 32.49% 21.39% 60.00% 47.89% 53.11% 46.35% 67.51% 78.61% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 35.71% 18.72% 68.63% 46.41% 24.67% 64.29% 81.28% 31.37% 53.59% 75.33% airlines-SubCategoryWiseSOV-Q1 Subcategory InternationalAirlines DomesticAirlines % ofTotalAreaforeachCitybrokendownbyMonthMonth.ColorshowsdetailsaboutSubcategory.ThedataisfilteredonIndustry,whichkeepsAirlines.TheviewisfilteredonSub category,whichkeepsDomesticAirlinesandInternationalAirlines.Percentsarebasedoneachcellofeachpaneofthetable. 40 Proof of Performance Data Services Pvt. Ltd. 47. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Domestic Airlines Ahmedabad Bangalore Chennai Delhi Hyderabad Kolkata Mumbai Nagpur 100.00% 100.00% 100.00% 67.53% 64.04% 47.62% 86.49% 32.47% 52.38% 35.96% 100.00% 100.00% 100.00% 65.00% 64.04% 54.55% 35.42% 20.00% 45.45% 64.58% 15.00% 17.98% 100.00% 44.44% 81.57% 66.67% 23.62% 35.42% 14.81% 18.43% 16.67% 60.63% 64.58% 40.74% 15.75% 16.67% airlines-airlines-domesticairlines-brandwiseSOVofSubCategory-Q1 Brand Spicejet IndiGo GoAir JetAirways SilkAir % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps Airlines.TheCategoryfilterkeepsAirlines.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,522of6,522members.TheSubcategoryfilterkeepsDomesticAir- lines.Percentsarebasedoneachcellofeachpaneofthetable. 41 Proof of Performance Data Services Pvt. Ltd. 48. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea International Airlines Ahmedabad Bangalore Chennai Cochin Coimbatore Delhi Hyderabad Jaipur Kolkata Mumbai Trivandrum 100.00% 100.00% 35.71% 32.05% 36.33% 23.20% 55.56% 35.16% 37.50% 35.71% 46.01% 44.29% 22.23% 53.99% 67.95% 46.84% 34.58% 28.57% 44.44% 62.50% 30.26% 100.00% 100.00% 100.00% 100.00% 68.93% 40.32% 66.85% 77.78% 64.41% 30.00% 13.79% 14.49% 24.19% 20.00% 53.51% 35.48% 32.00% 22.22% 50.00% 35.59% 19.89% 17.28% 100.00% 100.00% 100.00% 31.25% 26.67% 98.10% 63.64% 53.52% 20.00% 41.25% 40.94% 46.67% 59.97% 27.50% 59.06% 16.90% 18.18% 33.33% 18.18% 29.58% 21.14% 60.00% airlines-airlines-internationalairlines-brandwiseSOVofSubCategory-Q1 Brand Emirates AirArabiaAirlines AirAsia BritishAirways QatarAirways AirIndia Lufthansa EtihadAirways CathayPacificAirways Tigerair(TigerAirwaysSingapore) % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps Airlines.TheCategoryfilterkeepsAirlines.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,522of6,522members.TheSubcategoryfilterkeepsInternational Airlines.Percentsarebasedoneachcellofeachpaneofthetable. 42 Proof of Performance Data Services Pvt. Ltd. 49. Industry City Month April May June 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Airlines Ahmedabad Bangalore Chennai Cochin Coimbatore Delhi Hyderabad Jaipur Kolkata Mumbai Nagpur Trivandrum 100.00% 100.00% 69.14% 60.00% 78.18% 34.27% 16.22% 81.77% 88.37% 40.00% 30.86% 28.53% 68.23% 60.00% 18.23% 40.00% 16.36% 15.54% 100.00% 100.00% 100.00% 26.56% 60.00% 76.63% 54.77% 42.75% 20.83% 77.62% 88.40% 40.00% 16.58% 79.17% 25.00% 19.43% 75.00% 100.00% 100.00% 100.00% 100.00% 40.94% 38.76% 44.44% 92.86% 23.26% 59.06% 37.91% 27.45% 87.34% 88.88% 55.56% 21.14% 22.46% 72.55% 23.40% airlines-MediaTypeAnalysis-Q1 MediaType BridgePanel BusQueueShelter FOBPanel Hoarding Unipole Column/BacklitTower DuctPanel Gantry MallFacade MAPPanel MetroSignage PublicUtility(PublicConvenience/GarbageDump) % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Industry.ColorshowsdetailsaboutMediaType.TheviewisfilteredonIndustry,whichkeepsAirlines.Percentsarebased oneachcellofeachpaneofthetable. 43 Proof of Performance Data Services Pvt. Ltd. 50. Industry Report Alcoholic Beverages 45 Proof of Performance Data Services Pvt. Ltd. 51. Factors contributing to the presence of the following brands in Q1 of 2014 Alcoholic Beverages The Indian liquor market, which is divided into various categories like IMFL (Indian-made foreign liquor), imported liquor, beer and country-made liquor, is brimming with growth. Challenges like the restrictive policies of states with regard to movement, production, pricing, etc, increase in raw material prices (like ENA, glass, molasses etc) and impositions applied on advertising pose huge challenges for the industry. But with favorable demographics, rising disposable income levels and greater acceptance of alcoholic beverages in social circles, the outlook for the Indian alcoholic beverages continues to remain positive. In addition, changing consumer preference towards premium varieties of IMFL is likely to result in sales-mix gradually improve in favor of premium brands. Trends in the Industry Rising Acceptance of Social Drinking Alcohol Consumption by Women- No More a Taboo Flavored Alcohol Innovative Marketing Concepts Increasing Reach Innovative Packaging Indian Alcoholic Industry currently pegged at INR 507bn is stated to grow at a CAGR of ~29% to reach INR 1400bn by 2015. The alcoholic beverages industry, as they say is recession-proof. With a rising and promising GDP, the economic status of India is robust. Rising social acceptability, conspicuous consumption and high disposable income of the globalized consumer is pushing the industry to newer heights. Also, rapid urbanization in metros and tier-2 cities, is contributing further to the growth. Kingfisher Beer had topped all other brands to be the market leaders of OOH as far as Alcoholic Beverages industry is concerned. 48 Proof of Performance Data Services Pvt. Ltd. 52. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Liquor Bangalore Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Delhi Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Mumbai Nagpur Nasik Patna Pune Ranchi Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 90.94% 73.86% 69.23% 54.78% 55.24% 97.78% 96.27% 31.85% 21.90% 17.05% 22.86% 30.77% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 73.21% 83.16% 53.83% 27.69% 88.24% 37.92% 35.38% 26.79% 16.84% 36.92% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 83.33% 69.74%22.37% 32.39%33.80%33.80% 16.67% AlcoholicBeverages-LiquorSubCategory-BrandwiseSOV-Q1 Brand KingfisherBeer RoyalStagWhiskey BlendersPrideWhiskey ChivasRegalWhiskey ImperialBlueWhisky Milestone100premiumwhiskey RoyalChallengeWhiskey AbsolutVodka Lord&Masterbrandy RedKnightWhiskey % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeepsAl- coholicBeverages.TheCategoryfilterkeepsAlcoholicBeveragesandBanks.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,521of6,522members.TheSub categoryfilterkeepsLiquor.Percentsarebasedoneachcellofeachpaneofthetable. 46 Proof of Performance Data Services Pvt. Ltd. 53. Industry City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Alcoholic Beverages Indore Kolkata Patna Kanpur Nasik Visakhapatnam Lucknow Cochin Hyderabad Nagpur Bhubaneswar Jaipur Coimbatore Chandigarh Delhi Mumbai Bangalore Pune Bhopal Chennai Ranchi 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 91.72% 96.27% 90.91% 94.37% 41.92% 57.29% 59.61% 93.17% 42.71% 20.36% 37.73% 32.93% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 90.11% 88.24% 30.71% 34.37% 37.91% 91.52% 60.20% 50.00% 24.29% 58.76% 50.00% 39.29% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 93.42% 50.00%50.00% MediatypeanalysisAlcoholicBeverages-Q1 MediaType Hoarding BusQueueShelter Unipole Gantry LEDScreen BridgePanel WallPanel % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Industry.ColorshowsdetailsaboutMediaType.TheviewisfilteredonIndustryandMediaType.TheIndustryfilterkeeps AlcoholicBeverages.TheMediaTypefilterkeeps48of49members.Percentsarebasedoneachcellofeachpaneofthetable. 47 Proof of Performance Data Services Pvt. Ltd. 54. Industry Report Automobile 49 Proof of Performance Data Services Pvt. Ltd. 55. Factors contributing to the presence of the following brands in Q1 of 2014 Automobile The industry experienced a great influence of pre-budget activities, two wheelers and four wheelers were top two categories, followed by automobile dealers in terms of OOH presence. Two Wheelers The leading position in out of home advertising in Two Wheeler Automobile Industry is occupied undoubtedly by Hero Maestro for the first quarter of FY15. In some cities, they were the only players, who advertised for the month of May and June anticipating the future budget changes i.e. increase in percentage share of FDI for the automobile industry and parallel slicing down the petrol cost. Four Wheelers Hyundai Xcent and Freelander 2 were the two cars which were having highest OOH advertising for this quarter. As such there is no particular pattern in this segment. However, hoardings are the one media asset which is being highly and uniformly used by all the brands all over India. 59 Proof of Performance Data Services Pvt. Ltd. 56. City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 25.00% 41.66% 20.19% 18.27% 51.16% 33.23% 17.08% 18.15% 12.74% 20.97% 18.75% 36.50% 15.68% 54.47% 22.07% 14.40% 22.85% 40.00% 25.00% 13.11% 24.01% 24.28% 52.09% 24.39% 45.99% 73.00% 27.22% 59.20% 15.61% 65.61% 34.88% 76.71% 63.60% 25.49% 23.76% 81.48% 26.50% 55.56% 64.83% 16.29% 19.51% 16.32% 75.00% 18.35% 46.53% 63.08% 51.64% 55.31% 48.58% 46.52% 19.20% 37.87% 60.00% 41.31% 26.06% 42.43% 38.61% 32.89% 15.19% 31.01% 27.91% 56.10% 45.53% 16.15% 53.48% 23.67% 75.00% 21.66% 52.00% 21.09% 37.62% 27.78% 50.00% 19.44% 25.93% 14.07% 15.84% 15.41% 12.69% 16.43% 17.65% 20.30% 16.67% 55.35% 32.25% 18.28% 19.94% 18.22% 78.49% 39.71% 34.83% 35.93% 21.91% 21.88% 29.02% 19.69% 29.54% 41.75% 30.60% 51.85% 18.27% 26.97% 52.55% 30.20% 52.81% 16.17% 12.99% 61.66% 18.35% 36.71% 33.86% 15.69% 48.33% 19.42% 30.73% 27.84% 12.78% 41.31% 41.26% 20.22% 24.09% 41.77% 13.07% 21.51% 13.01% 23.38% 33.02% 32.91% 16.83% 16.24% 33.82% 19.92% 20.88% 44.44% 15.30% 66.34% 24.07% 48.85% 50.00% 18.51% 18.25% 52.81% 44.28% 39.04% 27.48% 47.02% 32.91% 27.71% 90.91% 31.24% 60.67% 25.32% 15.96% 51.31% 32.84% 41.94% 18.95% 38.83% 29.92% 18.60% 36.68% 18.62% 14.12% 17.30% 15.20% 21.14% 19.57% 39.57% 12.96% 18.47% 13.01% 17.58% 12.90% 59.13% 31.94% 21.13% 15.18% 23.36% 23.88% 26.88% 13.30% 16.34% 63.64% 26.11% 64.78% 25.09% 50.39% 19.93% 34.24% 26.14% 16.39% 52.94% 54.03% 26.01% 15.63% 47.45% 16.44% 30.11% 19.09% 17.58% 25.57% 41.86% 36.36% 50.00% 43.86% 31.78% 35.85% 16.60% 30.34% 34.49% 25.51% 34.43% 39.38% 24.15% 28.08% 21.07% 21.18% 23.35% 16.18% 33.70% 26.03% 35.87% 30.23% 30.23% 45.45% 50.00% 16.94% 42.19% 68.22% 48.43% 24.14% 32.06% 29.30% 44.02% 91.96% 25.57% 28.80% 48.83% 14.81% 44.80% 33.08% 41.63% 29.84% 30.11% 41.27% Automobile-CategoryWiseSOV-Q1 Category CommercialVehicles CarRentalServices AutomobileCorporate AutomobileAncillary Dealers FourWheelers TwoWheelers % ofTotalAreaforeachCitybrokendownbyMonthMonth.ColorshowsdetailsaboutCategory.ThedataisfilteredonIndustry,whichkeepsAutomobileandAncillaries.Percentsare basedoneachcellofeachpaneofthetable. 50 Proof of Performance Data Services Pvt. Ltd. 57. City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 31.01% 27.91% 56.10% 45.53% 16.15% 53.48% 23.67% 25.00% 21.66% 52.00% 37.62% 27.78% 16.29% 19.51% 16.32% 75.00% 18.35% 46.53% 63.08% 51.64% 55.31% 48.58% 46.52% 19.20% 37.87% 60.00% 41.31% 26.06% 42.43% 38.61% 32.89% 15.19% 20.43% 52.09% 24.39% 34.12% 73.00% 27.22% 59.20% 15.61% 65.61% 34.88% 76.71% 63.60% 20.21% 23.76% 81.48% 26.50% 55.56% 64.83% 16.35% 28.13% 22.07% 40.00% 25.00% 13.11% 20.18% 20.19% 18.27% 51.16% 33.23% 17.08% 18.15% 20.97% 41.66% 54.47% 16.09% 25.00% 50.00% 44.44% 15.30% 66.34% 24.07% 48.85% 50.00% 18.51% 18.25% 52.81% 44.28% 39.04% 27.48% 47.02% 32.91% 27.71% 63.64% 31.24% 60.67% 25.32% 15.96% 43.54% 32.84% 41.94% 18.95% 38.83% 29.92% 27.84% 12.78% 41.31% 41.26% 20.22% 24.09% 41.77% 13.07% 21.51% 13.01% 23.38% 33.02% 32.91% 16.83% 16.24% 33.82% 19.92% 20.88% 30.60% 51.85% 26.97% 52.55% 30.20% 52.81% 16.17% 12.99% 61.66% 18.35% 36.71% 33.86% 15.69% 48.33% 19.42% 30.73% 17.64% 46.64% 13.88% 19.94% 12.90% 78.49% 39.71% 21.36% 35.93% 21.91% 21.88% 29.02% 19.69% 19.83% 41.75% 14.07% 15.84% 15.41% 12.69% 16.43% 17.65% 25.93% 16.67% 18.28% 13.47% 50.00% 27.27% 19.44% 35.87% 30.23% 30.23% 45.45% 50.00% 16.94% 42.19% 68.22% 48.43% 24.14% 32.06% 29.30% 44.02% 59.81% 25.57% 28.80% 48.83% 14.81% 32.08% 33.08% 41.63% 29.84% 30.11% 41.27% 17.58% 25.57% 41.86% 36.36% 50.00% 43.86% 31.78% 35.85% 16.60% 30.34% 34.49% 25.51% 34.43% 39.38% 24.15% 28.08% 21.07% 21.18% 23.35% 16.18% 33.70% 26.03% 16.34% 63.64% 18.38% 64.78% 25.09% 50.39% 19.93% 34.24% 26.14% 16.39% 52.94% 54.03% 16.76% 15.63% 47.45% 16.44% 30.11% 19.09% 41.83% 15.12% 15.18% 18.69% 26.88% 12.96% 18.47% 13.01% 17.58% 12.90% 15.20% 21.14% 19.57% 39.57% 13.07% 21.13% 15.98% 18.60% 36.68% 18.62% 14.12% 32.15% 17.30% Automobile-SubCategoryWiseSOV-Q1 Subcategory Scooters&Motorcycles Cars/Jeeps AutomobileDealers Tyres AutomobileCorporateImage CabServices Lubricants LightCommercialVehicles OtherAutomobileProducts&Services Bicycles AutomotiveComponents. ThreeWheelers % ofTotalAreaforeachCitybrokendownbyMonthMonth.ColorshowsdetailsaboutSubcategory.ThedataisfilteredonIndustry,whichkeepsAutomobileandAncillaries.Theviewis filteredonSubcategory,whichkeeps277of278members.Percentsarebasedoneachcellofeachpaneofthetable. 51 Proof of Performance Data Services Pvt. Ltd. 58. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Lubricants Ahmedabad Bangalore Bhopal Chennai Cochin Coimbatore Kanpur Kolkata Mumbai Trivandrum Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 33.33% 58.14% 93.27% 66.67% 41.86% 100.00% 100.00% 100.00% 100.00% 100.00% 28.12% 69.44% 94.05% 71.88% 15.28% 60.59%39.41% 15.28% 100.00% 100.00% 100.00% 69.44% 41.90% 81.94% 30.56% 31.18%20.28%48.54% 58.10% Automobile-AutomobileAncillary-Lubricants-BrandwiseSOV-Q1 Brand Servo Castrol HindustanPetroleum MakLubricants ChennaiPetroleumCorporationLimited(CPCL) GulfOil IndianOil BALMEROLLUBRICANTS % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps AutomobileandAncillaries.TheCategoryfilterkeepsAutomobileAncillary.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,474of6,522members.TheSubcat- egoryfilterkeepsLubricants.Percentsarebasedoneachcellofeachpaneofthetable. 52 Proof of Performance Data Services Pvt. Ltd. 59. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Tyres Ahmedabad Bangalore Baroda Bhubaneswar Chennai Cochin Delhi Hyderabad Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Trivandrum Udaipur 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 16.33% 99.38% 58.52% 64.00% 35.29% 36.00% 18.37% 30.38% 65.31% 64.71% 41.48% 69.62% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 71.08% 25.22% 40.47% 77.50% 63.02% 28.92% 21.81% 84.25% 44.19% 62.65% 25.83% 37.21% 22.50% 41.18% 24.15% 15.75% 18.60% 58.82% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 19.91% 84.00% 35.15% 80.09% 20.00% 67.39% 52.72% 48.00% 21.95% 44.44% 78.05% 26.95% 32.00% 55.56% 16.00% Automobile-AutomobileAncillary-Tyres-BrandwiseSOV-Q1 Brand BridgestoneTyres Ceat JkTyre Mrf MaxxisTyre Yokohama TVSTyres NewBharathTyres HankookTires Wheel&Wheels michelintyers % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps AutomobileandAncillaries.TheCategoryfilterkeepsAutomobileAncillary.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,474of6,522members.TheSubcat- egoryfilterkeepsTyres.Percentsarebasedoneachcellofeachpaneofthetable. 53 Proof of Performance Data Services Pvt. Ltd. 60. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Other Automobile Products& Services Chennai Cochin Hyderabad Indore Kolkata Trivandrum 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 75.76%24.24% 100.00% 100.00% 100.00% 100.00% 33.33% 75.76%24.24% 66.67% Automobile-AutomobileAncillary-OtherAutomobileProducts-BrandwiseSOV-Q1 Brand MarikarEngineers Subros 3MCarCareIndia PerfectTouch,CarServiceCenter(Kolkata) FastrackHelmets GujralServiceStationKolkata % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps AutomobileandAncillaries.TheCategoryfilterkeepsAutomobileAncillary.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,474of6,522members.TheSubcat- egoryfilterkeepsOtherAutomobileProducts&Services.Percentsarebasedoneachcellofeachpaneofthetable. 54 Proof of Performance Data Services Pvt. Ltd. 61. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Cars/Jeeps Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Visakhapatnam 100.00% 100.00% 100.00% 100.00% 35.58% 74.71% 33.33% 24.22% 39.47% 47.62% 46.15% 50.00% 29.63% 43.08% 68.68% 64.77% 27.51% 50.00% 33.33% 58.18% 49.54% 21.05% 39.35% 19.42% 16.68% 33.33% 50.00% 33.33% 45.45% 56.10% 37.36% 19.23% 39.47% 23.08% 14.55% 28.57% 66.67% 35.71% 60.19% 50.00% 48.48% 54.55% 23.81% 37.73%24.91% 50.00% 50.00% 30.77% 70.37% 28.57% 20.71% 43.90% 27.27% 23.81% 25.29% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 30.42% 74.71% 26.04% 33.33% 16.00% 22.99% 26.09% 50.00% 21.95% 17.65% 41.98% 35.71% 29.59% 50.00% 40.98% 24.71% 17.65% 29.27% 64.71% 14.26% 73.91% 29.34% 16.00% 15.27% 14.40% 38.46% 92.31% 21.43% 61.54% 18.73% 21.24% 16.00% 19.20% 17.75% 30.77% 19.20% 66.67% 25.29% 42.86% 20.49% 19.51% 19.20% 50.00% 34.62% 26.63% 34.15% 34.62% 29.27% 21.37% 18.53% 25.29% 51.72% 15.27% 100.00% 100.00% 100.00% 100.00% 25.38% 48.78% 47.45% 20.51% 50.00% 26.09% 50.00% 31.03% 18.18% 16.22% 20.75% 23.81% 35.71% 32.65% 50.61% 53.85% 31.75% 42.86% 34.41% 32.39% 83.78% 23.53% 73.91% 40.86% 20.51% 50.00% 21.43% 15.72% 42.86% 16.55% 21.54% 51.22% 36.50% 16.55% 52.94% 32.84% 19.51% 21.43% 27.59% 16.55% 50.00% 13.79% 31.75% 50.00% 27.67% 35.71% 70.73% 50.00% 41.38% 16.06% 32.33% 67.16% 76.47% 50.00% 24.25% 23.53%23.53% Automobile-FourWheelers-BrandwiseSOV-Q1 Brand HyundaiXcent Freelander2 Jaguarxj TataAria RenaultDuster LandRover IsuzuD-Max ISUZUMU7 MarutiSuzukiAlto SkodaRapid HyundaiVerna NissanTerrano BMW 3Series TataVenture Jaguarxf MarutiSuzukiCelerio ForceOneSUV MahindraXUV500 DatsunGO ChevroletBeat HyundaiSantafe PremierRiOSUV FIATCarsCorporateImage MahindraBolero TataNano AudiA4 NissanMotorsCorporateImage MitsubishiPajeroSport Mercedes-BenzEClass HyundaiGrandi10 ChevroletEnjoy VolkswagenPolo HyundaiCarBNI AudiA6 HyundaiElantra NissanMicra ToyotaEtiosCross ToyotaEtios BMW CarBNI ToyotaEtiosLiva HondaAmaze % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps AutomobileandAncillaries.TheCategoryfilterkeepsFourWheelers.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,474of6,522members.TheSubcategory filterkeepsCars/Jeeps.Percentsarebasedoneachcellofeachpaneofthetable. 55 Proof of Performance Data Services Pvt. Ltd. 62. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Bicycles Ludhiana Pune 100.00% 50.00%50.00% 100.00% 33.33%33.33%33.33% 72.73% 25.00% 27.27% 50.00%25.00% Automobile-TwoWheelers-Bicycles-BrandwiseSOV-Q1 Brand GiantSprintCyclingWorld,Pune HeroCycle AvonCycles NeelamBicycles % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps AutomobileandAncillaries.TheCategoryfilterkeepsTwoWheelers.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,474of6,522members.TheSubcategory filterkeepsBicycles.Percentsarebasedoneachcellofeachpaneofthetable. 56 Proof of Performance Data Services Pvt. Ltd. 63. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Scooters& Motorcycles Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 21.95% 78.90% 94.74% 47.83% 28.57% 64.00% 19.51% 74.73% 89.15% 34.78% 58.54% 50.00% 66.67% 36.00% 21.10% 50.00% 16.48% 71.43% 80.00%20.00% 33.33% 52.17% 65.22% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 89.66% 58.97% 77.46% 91.23% 85.71% 60.49% 48.33% 34.39% 66.67% 32.84% 69.23% 80.00% 95.28% 51.67% 19.40% 17.84% 29.63% 33.33% 65.22% 20.51% 20.00% 34.78% 47.13% 30.77% 35.82% 14.29% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 93.62% 71.52% 89.04% 98.02% 89.19% 82.61% 89.80% 86.56% 67.12% 52.94% 34.23% 82.61% 71.43% 97.48% 28.48% 30.77% 17.39% 32.88% 65.22% 28.57% 34.78% 43.24% 17.39% 61.54% 33.33% 50.00% 25.53% 44.44% 47.06% 14.41% 22.22% 19.15% 26.60% 50.00% Automobile-TwoWheelers-Scooters/Motorcycles-BrandwiseSOV-Q1 Brand HeroMaestro YamahaAlpha HondaActiva TVSJupiter HondaDreamYuga HondaDreamNeo TVSApache TVSStarSport BajajDiscover MahindraCenturo TVSStarCityPlus TVSWego HeroEcoTech DSKHyosungST7 HeroPassionPro TVSMotorcycleBNI BajajRE HondaScooterBNI TVSPhoenix125 SuzukiAccess125 % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeeps AutomobileandAncillaries.TheCategoryfilterkeepsTwoWheelers.TheviewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,474of6,522members.TheSubcategory filterkeepsScooters&Motorcycles.Percentsarebasedoneachcellofeachpaneofthetable. 57 Proof of Performance Data Services Pvt. Ltd. 64. Industry City Month April May June 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Automobile and Ancillaries Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 78.37% 46.41% 20.97% 37.50% 44.91% 88.55% 77.20% 39.44% 99.48% 47.99% 72.00% 40.00% 58.60% 52.01% 90.78% 84.57% 78.47% 27.96% 80.91% 93.87% 83.33% 89.16% 13.94% 44.34% 37.50% 87.69% 19.23% 48.16% 21.60% 60.00% 34.76% 31.85% 40.66% 15.43% 25.00% 53.48% 16.67% 15.84% 100.00% 100.00% 29.22% 37.70% 73.70% 56.96% 96.04% 85.19% 92.06% 50.00% 26.39% 86.58% 88.07% 41.66% 99.60% 70.06% 96.12% 86.00% 92.00% 82.68% 45.45% 34.43% 64.31% 89.87% 88.51% 88.63% 21.91% 84.49% 91.84% 66.02% 85.93% 15.19% 40.93% 91.01% 27.47% 28.55% 17.80% 14.00% 17.32% 54.55% 53.83% 33.55% 14.81% 50.00% 44.50% 26.21% 14.22% 100.00% 100.00% 100.00% 100.00% 100.00% 16.34% 22.55% 44.69% 64.85% 70.11% 90.70% 50.00% 46.16% 85.30% 78.87% 38.97% 99.60% 72.42% 92.67% 94.02% 40.19% 42.61% 48.78% 73.06% 16.91% 79.30% 82.95% 99.65% 83.95% 91.70% 55.91% 89.63% 21.38% 19.81% 50.00% 92.52% 26.69% 26.42% 48.32% 23.92% 56.27% 57.39% 32.40% 19.87% 21.51%22.58% 14.89% 14.67% airlines-MediaTypeAnalysis-Q1 MediaType BridgePanel BusQueueShelter CentralMedian FOBPanel Hoarding MetroPillarPanel PoleMountedMUPI Unipole WallPanel DuctPanel Gantry LEDScreen MallFacade MetroWallWrap NeonBillboard PermanentHoarding PoliceBooth PublicUtility(PublicConvenience/GarbageDump) SubwayPanel TrackPanel TrafficBooth TrafficSignage WallWrap % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Industry.ColorshowsdetailsaboutMediaType.TheviewisfilteredonIndustry,whichkeepsAutomobileandAncillaries. Percentsarebasedoneachcellofeachpaneofthetable. 58 Proof of Performance Data Services Pvt. Ltd. 65. Industry Report BFSI 60 Proof of Performance Data Services Pvt. Ltd. 66. Factors contributing to the presence of the following brands in Q1 of 2014 BFSI The two major categories in the BFSI Industry are the Banks and the Insurance Services. The leading position in out of home advertising in BFSI is occupied by Banks without any doubt with the leading advertisers being SBI, ICICI, HDFC, Standard Chartered Bank, HSBC and Axis Bank. Many banks had regional presence as would be suitable to their consumers and potential target audience. State Bank of India had a significant Share of Voice along with recently being in news for joining hands with a new Outdoor Advertising agency with a mandate to create awareness and increase the number of investors. LIC had topped the Insurance category this year in all the four zones and along with that it emerged as the strongest player in Outdoor Advertising also. LIC had a 100 % SOV in many cities like Udaipur, Kanpur, Bhopal, Lucknow and very high SOV in cities like Chennai, Cochin, Ludhiana etc. The major media asset which the advertisers utilized was hoardings and unipoles. Delhi was one city with 7 different types of media assets. With the increasing competition in the category and almost similar kind of services offered by each brand the Outdoor Advertising was considered an important player in the game. 71 Proof of Performance Data Services Pvt. Ltd. 67. City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 14.51% 10.03% 50.21% 11.71% 50.59% 31.28% 54.37% 56.46% 24.66% 20.84% 60.00% 24.54% 15.22% 27.10% 22.01% 62.77% 40.40% 25.26% 10.41% 19.18% 47.03% 23.06% 11.40% 10.81% 34.13% 79.30% 22.39% 33.81% 27.50% 45.81% 20.69% 43.57% 25.54% 13.48% 45.19% 22.22% 22.26% 26.38% 46.90% 14.51% 16.50% 39.92% 30.61% 66.69% 71.12% 68.75% 74.43% 49.94% 60.11% 40.00% 76.90% 54.62% 54.27% 17.40% 75.40% 47.59% 66.85% 27.10% 73.07% 44.72% 67.20% 64.51% 77.78% 73.08% 70.89% 37.23% 51.71% 78.96% 52.22% 9.90% 9.88% 8.84% 8.65% 100.00% 100.00% 16.63% 46.60% 14.04% 50.59% 12.17% 37.49% 32.35% 29.04% 31.56% 20.14% 14.84% 76.92% 37.39% 11.15% 18.32% 32.35% 53.17% 19.09% 11.31% 32.63% 67.15% 20.01% 20.22% 27.83% 57.85% 40.35% 33.50% 21.90% 17.37% 30.35% 15.98% 50.00% 34.77% 14.68% 22.75% 17.32% 53.40% 79.55% 44.19% 35.29% 45.27% 63.87% 84.72% 56.69% 55.55% 30.05% 78.90% 48.22% 70.46% 37.47% 59.65% 52.46% 73.99% 62.49% 70.66% 50.00% 23.08% 64.48% 79.40% 80.40% 77.25% 53.23% 68.50% 9.79% 9.89% 9.45% 100.00% 100.00% 100.00% 33.88% 39.27% 11.11% 47.99% 15.19% 10.48% 42.45% 41.88% 11.36% 27.78% 30.66% 15.94% 11.73% 38.61% 11.17% 20.37% 55.84% 24.11% 33.31% 45.23% 17.44% 24.40% 24.59% 49.20% 73.54% 40.92% 28.62% 10.11% 77.88% 36.17% 32.80% 27.39% 52.01% 54.42% 44.42% 40.74% 44.16% 65.98% 86.26% 60.85% 63.03% 51.26% 57.80% 59.66% 66.47% 46.81% 26.46% 48.60% 67.02% 78.16% 22.12% 43.20% 63.83% 66.48% 42.15% 83.56% 66.29% 54.67% 91.55% 9.43% 8.45% 9.96% 9.57% BFSI-CategoryWiseSOV-Q1 Category MutualFunds.. OtherFinancialServices Insurance Banks % ofTotalAreaforeachCitybrokendownbyMonthMonth.ColorshowsdetailsaboutCategory.ThedataisfilteredonIndustry,whichkeepsBFSI.TheviewisfilteredonCategory,whichkeepsBanks,Insurance,MutualFunds.. andOtherFinancialServices.Percentsarebasedoneachcellofeachpaneofthetable. 61 Proof of Performance Data Services Pvt. Ltd. 68. City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 52.22% 40.61% 67.12% 46.21% 60.11% 40.00% 50.16% 23.48% 17.40% 53.42% 37.45% 55.09% 16.26% 48.97% 19.74% 40.35% 15.13% 11.11% 52.50% 59.09% 11.45% 43.06% 28.77% 36.58% 36.63% 25.80% 34.01% 24.66% 23.09% 12.71% 19.18% 47.03% 22.44% 34.13% 71.45% 17.91% 24.51% 21.37% 45.81% 13.94% 43.57% 22.43% 13.48% 45.19% 22.22% 11.73% 23.03% 43.54% 10.59% 16.50% 28.40% 20.41% 23.42% 10.14% 10.84% 24.10% 24.98% 26.85% 49.38% 44.44% 10.84% 15.64% 13.58% 17.01% 14.51% 11.71% 50.59% 31.28% 20.84% 60.00% 21.42% 12.64% 22.01% 62.77% 40.40% 20.84% 30.78% 12.82% 32.11% 48.37% 24.09% 25.77% 11.52% 10.20% 22.71% 14.45% 21.56% 10.65% 20.55% 15.59% 22.22% 9.72% 9.88% 9.21% 8.84% 9.90% 9.30% 100.00% 64.60% 36.25% 35.29% 42.15% 63.87% 53.47% 24.47% 14.10% 58.39% 40.34% 51.36% 37.47% 32.95% 18.19% 44.48% 22.03% 50.00% 55.20% 50.00% 45.56% 46.18% 71.28% 45.51% 26.30% 33.07% 36.52% 23.08% 18.32% 32.35% 53.17% 18.45% 32.63% 60.51% 18.14% 17.26% 23.14% 57.85% 38.90% 33.50% 20.86% 17.37% 30.35% 50.00% 34.18% 22.75% 17.32% 28.36% 15.96% 26.71% 34.28% 29.18% 40.46% 18.92% 11.40% 31.74% 35.43% 10.08% 16.63% 14.04% 50.59% 12.17% 37.49% 20.59% 26.25% 19.72% 20.14% 76.92% 37.39% 24.62% 31.08% 14.50% 12.61% 54.29% 20.58% 11.76% 14.84% 25.04% 13.06% 50.00% 9.30% 9.45% 9.04% 9.13% 9.79% 100.00% 100.00% 27.78% 35.48% 44.16% 65.98% 54.37% 24.98% 51.26% 39.38% 51.69% 47.91% 31.87% 12.91% 44.69% 59.73% 12.95% 50.00% 30.59% 63.83% 48.32% 26.81% 83.56% 39.45% 29.06% 28.17% 37.87% 11.17% 17.74% 55.84% 24.11% 33.31% 36.85% 13.69% 17.43% 22.31% 49.20% 70.90% 40.92% 28.01% 10.11% 45.60% 36.17% 32.80% 27.39% 28.47% 14.94% 26.46% 35.69% 22.00% 18.43% 18.16% 26.85% 63.38% 33.36% 39.27% 15.16% 10.48% 42.36% 40.19% 11.36% 17.74% 27.73% 11.95% 11.73% 44.84% 38.61% 13.30% 21.81% 38.05% 12.06% 59.36% 20.77% 23.54% 50.00% 12.90% 41.45% 9.68% 8.74% 9.43% 9.56%9.55% BFSI-SubCategoryWiseSOV-Q1 Subcategory BankingServices&Products. LifeInsurance MultipleLoans. MutualFunds. MultipleLoans FixedDeposits/SavingBankAccounts/OtherDeposits LoansMortgage General OtherFinancialInstitutions LoansPersonal/Professional GeneralHealth/Accidents Retail Exchange/Forexservices NBFCCorporateImage LoansHousing/Construction ATMServices/DebitCards/CreditCards % ofTotalAreaforeachCitybrokendownbyMonthMonth.ColorshowsdetailsaboutSubcategory.ThedataisfilteredonIndustry,whichkeepsBFSI.TheviewisfilteredonSubcategory,whichkeeps278of278members.Per- centsarebasedoneachcellofeachpaneofthetable. 62 Proof of Performance Data Services Pvt. Ltd. 69. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Banking Services& Products. Ahmedabad Bangalore Baroda Bhopal Bhubaneswar Chandigarh Chennai Cochin Coimbatore Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Ludhiana Meerut Mumbai Nagpur Nasik Patna Pune Raipur Ranchi Trivandrum Udaipur Visakhapatnam 100.00% 100.00% 100.00% 100.00% 47.19% 53.06% 43.01% 64.71% 14.29% 65.41% 67.49% 22.50% 55.56% 47.85% 22.97% 16.13% 58.80% 43.30% 53.93% 57.92% 16.00% 76.53% 27.27% 18.18% 39.81% 22.61% 16.29% 44.00% 93.57% 17.00% 12.70% 20.32% 51.50% 32.00% 62.37% 21.50% 16.00% 12.80% 21.80% 44.44% 25.07% 40.72% 45.33% 11.42% 23.47% 32.54% 52.15% 21.50% 17.98% 24.00% 17.27% 21.92% 13.50% 12.85% 85.71% 29.85% 17.98% 33.40% 41.70% 15.35% 14.39% 36.87% 26.21% 21.51% 14.36% 46.94% 14.44% 21.85% 12.56% 81.82% 12.79% 9.82% 9.56% 9.57% 100.00% 100.00% 100.00% 100.00% 100.00% 34.61% 46.26% 65.59% 75.00% 11.26% 70.66% 24.02% 35.46% 21.58% 31.58% 65.57% 53.43% 57.89% 63.67% 19.05% 12.25% 10.63% 80.00% 11.43% 52.38% 84.10% 16.57% 22.00% 73.57% 31.58% 34.29% 11.56% 26.32% 16.43% 20.17% 25.00% 31.25% 45.04% 17.08% 42.26% 20.00% 38.29% 26.43% 64.54% 21.05% 28.57% 16.58% 17.72% 23.16% 11.43% 12.34% 14.93% 20.36% 42.86% 10.85% 21.05% 36.33% 38.20% 12.47% 17.49% 17.14% 17.65% 19.86% 37.50% 58.06% 42.11% 30.34% 23.67% 13.70% 31.25% 9.49% 9.60% 9.10% 100.00% 100.00% 100.00% 100.00% 100.00% 47.64% 75.60% 66.67% 11.29% 82.66% 39.09% 49.30% 22.78% 13.92% 12.63% 68.84% 53.22% 55.56% 61.05% 11.82% 12.37% 93.07% 16.38% 10.94% 84.61% 17.34% 27.63% 70.53% 16.80% 19.41% 33.33% 31.25% 14.72% 39.55% 23.78% 29.25% 34.38% 50.70% 22.22% 11.31% 16.35% 24.45% 66.26% 12.40% 15.87% 19.41% 10.73% 22.22% 30.62% 34.95% 15.83% 17.22% 10.95% 26.39% 37.50% 33.38% 51.64% 16.84% 17.56% 46.27% 22.77% 12.85% 31.25% 9.64% 9.20% 9.72% 9.93% 9.48% BFSI-Banks-BankingServices&Products-BrandWiseSOV-Q1 Brand SBI BankofBaroda UCOBank BankofIndia PunjabNationalBank OrientalBankOfCommerce CanaraBank StateBankofHyderabad SyndicateBank AndhraBank IndianOverseasBank HDFCBank DenaBank AxisBank IndusindBank StateBankofMysore CityUnionBank VijayaBank ICICIBank IndianBank YesBank CosmosBank FRBBank CorporationBank HcblBank IDBIBank NarmadaJhabuaGraminBank SaraswatBank FederalBank % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeepsBFSI.TheCategoryfilterkeepsBanks.The viewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,521of6,522members.TheSubcategoryfilterkeepsBankingServices&Products..Percentsarebasedoneachcellofeachpaneofthetable. 63 Proof of Performance Data Services Pvt. Ltd. 70. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea FixedDeposits/Saving BankAccounts/Other Deposits Bangalore Chennai Coimbatore Delhi Hyderabad Mumbai Pune Trivandrum ATMServices/Debit Cards/CreditCards Mumbai Pune 100.00% 100.00% 100.00% 76.19% 61.52% 40.40% 38.74% 34.79% 61.26% 59.60% 42.15% 23.81% 57.85% 100.00% 100.00% 100.00% 100.00% 53.94% 60.68% 47.86% 81.82% 42.45% 52.14% 18.18% 39.32% 100.00% 100.00% 100.00% 42.95% 43.66% 60.79% 46.55% 46.89% 53.45% 39.21% 57.05% 88.69%11.31% 100.00% 100.00% 100.00% 100.00% 100.00% BFSI-Banks-FixedDeposits/SavingBankAccounts/OtherDeposits-BrandWiseSOV-Q1 Brand SouthIndianBank KarurVysyaBank IngVysyaBank StandardCharteredBank ShamraoVithalCo-operativeBank Hsbc TamilnadMercantileBankLimited PMCBank % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeepsBFSI.TheCategoryfilterkeepsBanks.The viewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,521of6,522members.TheSubcategoryfilterkeepsATMServices/DebitCards/CreditCardsandFixedDeposits/SavingBankAccounts/OtherDeposits.Per- centsarebasedoneachcellofeachpaneofthetable. 64 Proof of Performance Data Services Pvt. Ltd. 71. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Multiple Loans. Ahmedabad Bhopal Dehradun Delhi Guwahati Hyderabad Indore Jaipur Kanpur Kolkata Lucknow Meerut Mumbai Patna Pune Raipur Ranchi Udaipur Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 66.67% 77.27% 53.42% 76.47% 23.70% 48.48% 39.70% 23.53% 51.52% 49.11% 33.33% 22.73% 31.95% 40.44% 41.24% 13.04% 35.85% 51.09% 9.65% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 50.00% 67.43% 78.95% 67.92% 29.93% 21.05% 32.08% 28.74% 50.00% 33.85% 38.89% 71.26% 13.82% 61.11% 48.19% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 71.43% 21.10% 78.95% 57.14% 27.02% 21.05% 42.86% 64.04% 22.10% 50.00% 35.96% 50.00% 44.45% BFSI-Banks-MultipleLoans-BrandWiseSOV-Q1 Brand AllahabadBank UnitedBankOfIndia StateBankofBikanerandJaipur UnionBankOfIndia StateBankofPatiala GreaterBombayCo-operativeBankLtd % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeepsBFSI.TheCategoryfilterkeepsBanks.The viewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,521of6,522members.TheSubcategoryfilterkeepsMultipleLoans..Percentsarebasedoneachcellofeachpaneofthetable. 65 Proof of Performance Data Services Pvt. Ltd. 72. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea Retail Ahmedabad Baroda Meerut Udaipur 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% BFSI-Banks-Retail-BrandWiseSOV-Q1 Brand AdarshCreditCoOperativeSociety SarvaU.P.GraminBank % ofTotalAreaforeachCitybrokendownbyMonthMonthvs.Subcategory.ColorshowsdetailsaboutBrand.ThedataisfilteredonIndustryandCategory.TheIndustryfilterkeepsBFSI.TheCategoryfilterkeepsBanks.The viewisfilteredonBrandandSubcategory.TheBrandfilterkeeps6,521of6,522members.TheSubcategoryfilterkeepsRetail.Percentsarebasedoneachcellofeachpaneofthetable. 66 Proof of Performance Data Services Pvt. Ltd. 73. Subcategory City Month April May June 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea 0% 20% 40% 60% 80% 100% % ofTotalArea General Ahmedabad Bhubaneswar Chennai Cochin Dehradun Delhi Guwahati Hyderabad Jaipur Kolkata Mumbai Patna Pune Ranchi Trivandrum Udaipur Visakhapatnam 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 61.54% 38.51% 72.73% 92.31% 42.70% 27.27% 17.44% 30.77% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 82.79%17.21% 92.54% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 40.82% 57.14%42.86% 53.06% BFSI-Insurance-General-BrandWiseSOV-Q1 Brand TheNewIndiaAssurance BirlaSun