AG Marketing | Brussels - Introduction

Introduction

Marketing Agency Broker

„Connect with award winning agencies from Central Europe, experience new approach in your projects related to digital marketing, POS materials & more

and significantly lower your marketing costs.”

AG Marketing | Brussels Marketing Services Broker & Consultant

Client Needs

Why would you want a new agency? • Blocked with the project? Starting

to get the same old ideas? • The agency team changed and

they're not as good as they used to be?

• Communication issues with the agency?

• Or basically you have this feeling you’re paying too much?

All these are typical situations where I might be helpful.


The Scope What types of projects I may help You with?

• Digital communication (strategy, creative, integrated social media campaigns, SEA, SEO, mobile app and its promotion, e-commerce, website, landing page)

• Print & POS materials (design, production)

• Packaging design (incl. promo packs design, new labels design)

• Both complex projects and small one-offs Have another need? Please contact me. Is this all possible with one agency? No, I work with different agency partners.


The Advantage. What do you get?

What are the benefits for You? • Right agency for your particular brief – one size doesn’t fit all • New agency, new approach, fresh ideas • Significant cost advantage • Free marketing brief consultancy • Face-to-face contact


Reducing your marketing agency costs – easy said but is it possible?

• The significant cost difference comes from much lower labour costs in Central European marketing agencies.

• Eurostat reports this cost to be 45-70% lower than in the Netherlands and Belgium*


* Source: Eurostat, Advertising and market research sector statistics, April 2013; http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Advertising_and_market_research_statistics_-_NACE_Rev._2

Low costs – is that credible?


* Source: Eurostat, Advertising and market research sector statistics, April 2013; http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Advertising_and_market_research_statistics_-_NACE_Rev._2

59,1

22,9

16,2

41,4

17,9

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

Average marketing agency personnel costs (’000 € per head)

About my partner agencies

• Local & regional agencies based in CE

• Specialized in their fields

• Broad portfolio of clients

• Industry awards and recognition

AG Marketing | Brussels

Marketing Services Broker & Consultant

How do I work?


Who are my clients?

• My clients are marketing teams from Benelux who seek a new approach, fresh ideas and at the same time need a marketing cost reduction.

• I work both for large companies as well as for marketing departments of medium/small businesses.


7 reasons there’s no risk in hiring a foreign agency

• There’s no commitment, so you can invite me to a tender and see ideas and proposals from my partner agencies. There’s no upfront cost when inviting my agencies to tenders and pitches.

• To ensure all your confidential information is safe, you can require that we sign a standard NDA (Non Disclosure Agreement).

• I work only with top, award winning agencies, which already have credentials in working for clients locally and internationally.

• Marketing agencies labour costs are significantly lower in Central Europe. Eurostat reports them to be 45-70% lower than in the Netherlands and Belgium (source data: EC, Eurostat).

• Unlike in a typical distant business relationship, I’m here on the ground in Benelux, ready for a face-to-face meeting when needed.

• I do not “disappear” once you decide to work with an agency selected with my help. I always stay in the loop while an account manager takes over the day-to-day contact.

• I do not charge my Benelux clients directly. I get a commission for my services from my partner agencies in CE.

AG Marketing | Brussels, Marketing Services Broker & Consultant

No obligation, no commitments to try, no upfront costs.

Confidentiality.

Quality.

Low costs.

Personal, face-to-face contact.

Supervision and advisory along the project.

No charge from my side.

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About

I am a marketing services broker and marketing consultant. Based in Brussels, working in the Benelux area. Prior to running my own consultancy business I spent 13 years in marketing departments of multinational companies operating in FMCG and OTC businesses. I was working for a number of key brands in Belgium, Netherlands, France and Poland. Thanks to both local and regional assignments I gathered broad marketing experience at different levels. My educational background is focused on marketing. Before earning a Professional Postgraduate Diploma in Marketing with Chartered Institute of Marketing of London I earned my MS in the field of Marketing.


Credentials

Thorough experience in cooperation with marketing agencies. • I know how to cooperate with agencies, how

to brief them effectively, monitor their work and assess their creative proposals. During my professional career I worked with the biggest communication agencies, packaging design agencies, digital marketing agencies and media houses.

• I have a working experience also with many smaller marketing agencies, excellent in terms of quality, lead by experienced creative people and executives. Those are generally very creative, by far more flexible and much more competitive regarding costs. This all creates serious competitive advantage which brings real value to my clients’ businesses.


Andrzej Gbur

[email protected]

www.agmarketing.be


mailto:[email protected]